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B2B Marketing Strategies by SEO Company India - Targetseo.com

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How To Generate Website Traffic and B2B Leads - An Exclusive B2B Marketing Strategies Training by Paavan Solanki - Targetseo.com - SEO Company India provides B2B Marketing Training for Corporates and …

How To Generate Website Traffic and B2B Leads - An Exclusive B2B Marketing Strategies Training by Paavan Solanki - Targetseo.com - SEO Company India provides B2B Marketing Training for Corporates and Business Houses.

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Transcript

  • 1. IntroductionOnline B2B Marketing Strategies By Paavan Solanki CEO - Targetseo.com
  • 2. What Distinguishes B2B from B2C?• B2B: goods or services are sold for in Bulk or wholes• B2C : Good or Service sold as single or individual• Vertical B2B Market• Horizontal B2B Market
  • 3. Before Started B2B Marketing Know Your Business & ProductsKnow Your Competitors.Know Your End Users – IndustriesKnow Your Market or explore your Market Explore Business Opportunity
  • 4. Offline Marketing Strategies• Email Marketing – IP Change, Subject,• Direct Approach – through channel and direct marketing• Brochure Downloads and sending• Phone Calls• Live Chat in Website• Buying Email Data – D & B.
  • 5. How to Generate Business Leads / InquiryOnline Marketing :• Search Engine Optimization• Classified Posting• B2B Posting – with Cross Marketing• Image Posting• Video Marketing• Press Release Branding
  • 6. How to Generate Business Leads / InquiryOnline Marketing :• Blogging – Reviews, Case study, tips and techniques• Forums and Discussions.• Social Media Segment• Paid Marketing through various Channels• Affiliate Channel• Traffic Buying
  • 7. How to Generate Data• Search Engine : - Google Search• How to Find Right Keywords• Latent Semantic Indexing• Technical Terms• Product Terms ( search with product specification) ( ie code search)• Competitors Keyword Search Terms using Google Keyword search by website• Countrywise Search separate
  • 8. Search Engine & Their Services• Google News to Eye on current affairs.• Google Trends to know particular Time for Market• Exhibitors / Participant Data from Online Trade Fair• Youtube Video to Find Companies• Email Search – By Google Doc, PDF, Xls, PPT etc.• Dmoz Directory to get accurate information about company• Craigslist – Classifieds• B2B Website Listing and Companies• Alexa Ranking to find websites.
  • 9. Reporting & Tracking Tips Single excel sheet for Login & Passwords Regular updates on postings with proper products presentation Email Sending Tracking and Removal of Emails Google Analytics to use particular tracking Goal setting Back ups
  • 10. Reputation ManagementBrand BuildingChecking Product DuplicationChecking CommentsDuplicate ContentsStaff TrackingTrackingAction
  • 11. Internet Practical Session
  • 12. Thanks Paavan Solanki CEO – Targetseo.com seo@targetseo.comhttp://www.facebook.com/seondia