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Presentation on building social media strategy for the AFP of CNY

Presentation on building social media strategy for the AFP of CNY

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  • 1. Michelle TarbyDirector of Web Services Le Moyne College
  • 2. In the Beginning  Everything starts with a plan Phase 1 – Understand Your Audience Phase 2 – Skills the Team Needs Phase 3 – Set Goals Phase 4 – Pick Tool Phase 5 – Measurement Phase 6 - Monitoring
  • 3. Hello? Who’s There?  19% are inactive 68% are the spectators 59% are the joiners 19% are collectors 33% are critics 31% are conversationalists 23% are creators
  • 4. Go Team  Creativity Inquisitive Patience Persistence Common Sense Customer Service Sensitivity Commitment
  • 5. Charting a Course  Goal + Purpose + Measurement = Success
  • 6. Tools of the Trade  Facebook Twitter YouTube LinkedIn Pinterest Google + FourSquare
  • 7. Facebook  https://www.facebook.com/#!/LeMoyne
  • 8. Twitter  http://twitter.com/lemoyne
  • 9. LinkedIn  http://www.linkedin.com/company/le-moyne-college
  • 10. YouTube  http://www.youtube.com/lemoynecollege
  • 11. Measuring Success  Meeting goals Summary of followers & fans Questions Response Time Stories Posted with Responses https://www.faceboo k.com/#!/LeMoyne?s k=page_insights
  • 12. Monitoring  Any time any place in real time http://socialmention.co m/search?t=all&q=Le+ Moyne+College&btnG =Search
  • 13. Test
  • 14. Questions?  Contact Michelle Tarby http://about.me/tarbym tarbymm@lemoyne.edu @tarbyM