Social Media Hospitality

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A ten-slide presentation introducing what social media is all about for the hotel industry, especially in Jordan.

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Social Media Hospitality

  1. 1. Social Media Hospitality* <ul><li>How Social Media Tools & Platforms Can Help Your </li></ul><ul><li>Business. </li></ul><ul><li>[June 2011] </li></ul><ul><li>_____ </li></ul><ul><li>Naseem Tarawnah </li></ul><ul><li>EMAIL: [email_address] </li></ul><ul><li>WEB: 7iber.com/INC </li></ul><ul><li>TWITTER: @tarawnah </li></ul>*a ten-slide maximum presentation
  2. 2. Don’t think of Social Media in the context of getting MORE business, but rather, doing business BETTER . <ul><li>It’s NOT a magic wand. </li></ul><ul><li>It’s about CONVERSATIONS </li></ul>
  3. 3. What Social Media Can Do... <ul><li>It can provide your customers with real time information. </li></ul><ul><li>It can troubleshoot: thus amplifying positive feedback. </li></ul><ul><li>It can help create an emotional connection between your customer and your brand. </li></ul>
  4. 4. 175,000,000 USERS ON TWITTER 640,000,000 ARE ON FACEBOOK 250,000,000 USERS LOG ON TO FACEBOOK EVERY 24 HOURS FLICKR HOSTS OVER 5BILLION PHOTOS 30 BILLION PIECE OF CONTENT SHARED ON FACEBOOK EACH MONTH. THAT’S ABOUT 7 BILLION EVERY WEEK. 95,000,000 MILLION TWEETS EVERY SINGLE DAY ROUGHLY 4,000,000 TWEETS EVERY HOUR 24 HOURS OF VIDEO UPLOADED ON YOUTUBE EVERY MINUTE FLICKR USERS UPLOAD 3,000 IMAGES EVERY MINUTE 2 BILLION VIDEO VIEWS ON YOUTUBE EVERY 24 HOURS BY THE NUMBERS
  5. 5. 1,613,500 FACEBOOK USERS ARE FROM JORDAN (THAT’S ABOUT 92.63% OF THE COUNTRY’S ONLINE POPULATION)
  6. 6. 81% CHECK ONLINE COMMENTS 56.3% said they “got to know” brands online 89.9% Pay attention to online comments (EVEN IF THEY’RE NOT BUYING)
  7. 7. Social Media “Values” <ul><li>Avoid setting up a designated “social media department”. Integrated approaches get better results. </li></ul><ul><li>Identify your audience. Who are you targeting specifically? Who is your customer? </li></ul><ul><li>Choose your tools. Focus on maximizing the usage of several rather than attempt to use them all poorly. </li></ul><ul><li>Have conversations. </li></ul><ul><li>Go to where your audience is. Do NOT centralize or seek to control the conversation. </li></ul><ul><li>Don’t ignore the bad, but also acknowledge the good. Strike a balance. </li></ul><ul><li>Add value and be relevant. </li></ul><ul><li>Execute, Be Consistent, Sustain. </li></ul>
  8. 8. TELL STORIES! and let your community tell them for you... and let your community tell them for you...
  9. 9. Digital Stories help: <ul><li>Humanize your business. </li></ul><ul><li>Capture an audience. They can relate. </li></ul><ul><li>Create marketing buzz. </li></ul><ul><li>Manage your reputation. </li></ul><ul><li>Allow you to stand out. </li></ul>
  10. 10. Tools, Platforms & Content Creation <ul><li>Blogging (wordpress, blogger) </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook (pages) </li></ul><ul><li>Geo-Social Sites (FourSquare & Facebook Places) </li></ul><ul><li>Digital Storytelling with Video </li></ul>

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