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Communication Theory (Linking Theories)
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Communication Theory (Linking Theories)

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  • Significant features: Engine that drives theory, common characteristic of messages, variable that’s related to the process of communication, outcome of symbolic interactionism
    What are the traditions?
    Communication Contexts: Interpersonal, group and public, mass, cultural

Transcript

  • 1. Common Threads in Communication Theories Tara Wilkinson-McClean Media & Communication Lecturer
  • 2. 10 Reoccurring Principles Motivation Self-Image Credibility Expectation Audience Adaptation Social Construction Shared Meaning Narrative Conflict Dialogue
  • 3. 3 Principles of Thread It must be a It must be a significant significant feature in at feature in at least 5 least 5 different different theories theories It must span It must span 2 different 2 different traditions traditions It must apply It must apply to at least 2 to at least 2 communicatio communicatio n contexts n contexts
  • 4. # 1 - Motivation Communication is motivated by our basic social need for affiliation, achievement, and control as well as our strong desire to reduce our uncertainty and anxiety.
  • 5. Cause for Pause If we are driven by these forces, are we incredibly selfish and do we have any responsibility or free will?
  • 6. # 2 - Self Image Communication affects and is affected by our sense of identity, which is strongly shaped within the context of our culture.
  • 7. Cause for Pause Humans naturally commit a fundamental attribution error by being less stringent on themselves and more judgmental of others
  • 8. # 3 - Credibility Our verbal and nonverbal messages are validated or discounted by others’ perception of our competence and character.
  • 9. Cause for Pause Credibility may cause us to loose sight of the intrinsic value of what’s being said.
  • 10. # 4 - Expectation What we expect to hear or see will affect our perception, interpretation, and response during an interaction.
  • 11. Cause for Pause Expectations are projections of those perceptions into the future we anticipate a repeat performance.
  • 12. # 5 - Audience Adaptation By mindfully creating a person-centered message specific to the situation, we increase the possibility of achieving our communication goals.
  • 13. Cause for Pause Too much adaptation may mean we lose the authenticity of our message or the integrity of our own beliefs.
  • 14. # 6 - Social Construction Persons-in-conversation co-construct their own social realities and are simultaneously shaped by the worlds they create.
  • 15. Cause for Pause Is there a foundational reality that language can describe, however poorly? Are you willing to give up the notion of a Truth you can count on for a linguistically created social reality that has no existence apart from how it’s talked about?
  • 16. # 7 - Shared Meaning Our communication is successful to the extent that we share a common interpretation of the signs we use.
  • 17. Cause for Pause Shared interpretation is an accomplishment of the audience rather than the clarity of the message.
  • 18. # 8 - Narrative We respond favorably to stories and dramatic imagery with which we can identify.
  • 19. Cause for Pause There are bad stories that can effectively lead people astray or destroy others.
  • 20. # 9 - Conflict Unjust communication stifles needed conflict; healthy communication can make conflict productive.
  • 21. Cause for Pause Cultural considerations must be made. In societies where giving face to others is the cultural norm, straight talk creates great embarrassment.
  • 22. # 10 - Dialogue Dialogue is transparent conversation that often creates unanticipated relational outcomes due to parties’ profound respect for disparate voices.
  • 23. Cause for Pause Dialogue is hard to describe and even more difficult to achieve.