Mistake #1Not Adding a ‘Squeeze’ Page To Your WebsiteBelieve it or not about 90% of all business owners (who have awebsite) do not have an opt-in form . By having this opt-form onyour website, it will allow you the ability to put your marketingon autopilot as it imports your customer information in theautomated email marketing software system.
Mistake #2Providing Irrelevant,or Non-Useful ContentWould you bother reading emails that don’t provide you withuseful, relevant and unique content? Most likely not. Your visitorsare no different.
13 Deadly Email MarketingMistakesMistake #3Not Placing a Sign-up (Opt-In) FormOn Every Page of Your WebsiteThis will remind your customers (who are exploring your site to purchase) thattheir is something valuable on every page if I give my name and email address.This strategy will increase your “opt in” rate by 30%
Mistake #4A Difficult Sign-Up ProcessAsking for too much information right at the beginning (likehome address, home telephone number etc) makes people shyaway from signing up. Just asking for their name and email is allwe recommend asking for.
Mistake #5Not Addressing Your Visitors’ Privacy WorriesA lot of people receive a ton of spam after providing their nameand email address on websites. Let them know that you will notsell or use their email address other then the purpose forcommunications from your business.
Mistake #6Flying Solo - Not Partnering WithOthers In Order To Grow Your BusinessSet up partnerships with non competing businesses that havesimilar clientele as you do. This is called a Joint Venture..
13 Deadly Email MarketingMistakesMistake #7Not Giving Away Coupons or Something of Value for FreeIf you want subscribers to stay on your list and not unsubscribe, you need togive them valuable content and reasons to stay on your list. Such things as freereports, free training or coupons is just an example.
Mistake #8Not Asking Your Subscribers to Spread The WordOne of the most potent ways of spreading information is byword of mouth. Sadly, many local businesses fail to encourage oreven ask the customers and website subscribers to talk abouttheir business to others.
Mistake #9Not using a professional email auto-responderserviceBelieve it or not, most business owners do not know that if theydon’t have an opt-out link (somewhere in their email message),they can be fined $25,000 per email. This is enforced throughICANN Spam laws at www.icann.org
Mistake #10Not Adding Testimonials From Customersby your opt-in form or in your newsletter itselfIf people are pleased with your services you should let others knowabout it shouldn’t you? It makes good business sense, but most localbusiness websites do not carry ANY testimonials from satisfiedcustomers.
13 Deadly Email MarketingMistakesMistake #11Not Adding A Video in the Opt-in Area of the FormVideo is fast becoming a powerful online tool for business to promotetheir business. This technique has the ability to explode your # ofpotential customers opting into your list.(see www.consultmarketers.com)
Mistake #12Not approaching your email messages with building along term relationship with them in mind.You need to let your customers (or your list) know that youactually care for them. If you are always pounding them tobuy something, how quick do you think they willunsubscribe? You can show your list that you care by givingthem freebies from time or making nice videos for them.
Mistake #13Not Getting feedback from your listNothing screams better that you care when you ask yourcustomers what their opinion is. Not only will you get businessintelligence information but they will feel like you value theiropinion. Asking them to fill out a convenient survey for you isthe best preferred method to do this.