How we do the impossible
1. We start from first principles (e.g., simplify the
2. We aspire to help and change the world.
3. We apply 10X thinking.
4. We don’t worry about the business model.
Simplifying life’s big decisions.
To make the world’s daily habits entertaining and
The 4 Daily Habits of Internet Users:
Consuming content Watching Videos
To be the world’s leading health, wellness
and nutrition company.
To make the final stage of your life
the best stage of your life.
To champion healthy cleaning in the home while altering
“dirty” business practices.
We help people be their best in the moments that