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Presentation: Golumbia Reading

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  • 1. THE CULTURAL LOGIC OF COMPUTATIONDAVID GOLUMBIA (2009)TARA MANNNOVEMBER 29, 2011THE SOCIAL HISTORY OF NEW MEDIAPROFESSOR TREBOR SCHOLZ
  • 2. COMPUTATION, GLOBALIZATION & CULTURAL STRIATION – CHAPTER 6
  • 3. MARXIST ECONOMIC THEORY (1960s - 70s)Capitalism exerts pressure towardsmonopolistic and oligarchical powers.Profits are concentrated within asmall group of institutions.Paul Baran & Paul Sweezy Harry Braverman
  • 4. OLIGARCHICAL CAPITALISMLarge-scale pricing power tomanipulate human behavior.Many aspects of computerizationcan be seen as positive, but actuallybenefit large corporations insteadof the consumers.Customer relationship management.Enterprise Resource Planning.
  • 5. CULTURAL STRIATION“Technologies whose explicitpurpose is to striate the contentsof public cultural existence.”Computer models meant to dictatepolicies and specific solutions.GeodemographyStriations become more real thanwhat they actually represent.
  • 6. COMPUTATIONALIST WORLD HISTORYGaming strategies.ERP values are set by humanswho only have a certain amountof power when it comes to actuallyfulfilling demands.
  • 7. EMPIRES & COMPUTATIONMultinational corporations.The World is Flat: A Brief Historyof the Twenty-First Century,Thomas Friedman.Technological progressivism.IT Doesn’t Matter, Nicholas Carr.Surveillance.Counterculture.Establishment of hierarchyin places that did not previouslyhave such forms of precise control.
  • 8. COMPUTATIONALIZATION, STRIATION & CULTURAL AUTHORITY – CHAPTER 7
  • 9. MASS COMPUTERIZATIONTo see the world as computable.Distributed knowledge/productivity.Majority language/technology.We can pinpoint anyone on the grid.
  • 10. SPREADSHEETS, PROJECTS & MATERIAL STRIATIONApplications capable of organizingand approaching information in avariety of ways.Microsoft Office.Project management software.The Laws of Cool, by Alan LiuComputationalism as a strategyin the workplace.
  • 11. TOOLS FOR AUTHORITYEnterprise resource planning.Customer relationship management.Health care (managed care).Computerized control.
  • 12. INTERNAL & EXTERNAL STRIATIONExposure of criminal activitywithin companies“Computerization does not offer awholly new way of doing business; itoffers new speed and intensities withwhich to accomplish the goals thathave always been there.”Walmart.
  • 13. COMPUTERS WITHOUT COMPUTATIONALISM – EPILOGUE
  • 14. The “disconnect betweenthe capabilities of physicalcomputers and the ideologyof computationalism.”Did we discover the processof computation, or did wecreate it?Is everything computational? “The relationship between individualsProfessional computationalists (and institutions) and computershave the power to modify produces problematic psychologicalcomputerized systems. and/or ideological formations.”Computers in relation tochildhood development.What can computers do?“Should computers be used foreverything of which they are capable?”