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3 Campaigns
 

3 Campaigns

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    3 Campaigns 3 Campaigns Presentation Transcript

    • PHILLIP CAMPION | TARA MANN
    • We will remove art from the usual spaces it exists in within a museum, and create galleries in unusual places that allowthe public to engage with exhibitions in a non-traditional space.Take over a subway car, transforming it into a gallery on rails.Exhibitions will be installed just as they would in a traditional space, although admission would of course be free ofcharge.Subway cars will only be able to host a portion of the exhibition,so riders must go to the museum to see the rest of it.
    • Small gallery spaces will be installed throughout Manhattan and Brooklyn.These spaces will host portions of an exhibition.If people visit each cabana, they will eventually see an entire exhibition.
    • PHILLIP CAMPION | TARA MANN
    • The Diamond Tracker gives customers the ability to keep track of their newly purchased conflict free diamond, as it makesits way from the mine, to your hand. Updates are provided in real time, and the actual geographic location of your diamondwill be available at all times.During the traditional marriage proposal, a temporary band will be presented, along with the tracking information, soexcited couples can locate their ring immediately. Sharing the status of your ring allows couples to brag, creating socialvalue around the idea of buying a conflict free diamond, as buzz is created.
    • TEMPORARY BANDThis will come in a gift boxwith access to the trackinginformation.SHARE ONLINEShare the status of yourdiamond and brag about howsocially responsbile yourfiance is.
    • PHILLIP CAMPION | TARA MANN
    • Raise awareness about the White Roof Project, an initiative encouraging people to paint their roofs white in order to reduce energy consumption. “Paint the Town White”TWO MAJOR COMPONENTS:–STREETS–MOBILEVarious objects around the city, including modes of transportation and communication willbe painted entirely white. Drastically contrasting with their surroundings, these objects willinevitably draw attention.
    • A QR code will exist as the only non-white element, instinctively begging users to scan.The Paint the Town White mobile application adds a layer of gamification to the campaign,increasing engagement and exposure time.If a user does not already have the app, scanning the QR code will link them to the campaignsite, where they can find out more information about the game and project
    • But, the mobile application is where the real fun happens. The game revolves around thesewhite spots, as each QR code represents a unique location.Each successive scan within the app earns you buckets of paint to figuritively paint your citywhite.As users paint their cities, they can collect tokens along the way, amping up their city’s pro-file, earning them a higher level of efficiency, as they work to reach 100%.
    • Of course users have the option to share their city’s progress across various networks.And invite friends to live in “their city,” working towards the community goal of painting itentirely white.