Mobile Health, eh?

Steph Habif | @StephHabif
DOING
BEHAVIOR
DESIGN

Steph Habif | @StephHabif
BODY WEIGHT

222

Before
Body Weight

Steph Habif | @StephHabif
BODY FAT

47

222

Before
Body Weight
Body Fat

Steph Habif | @StephHabif
WAIST CIRCUMFERENCE

47
44

222

Before
Body Weight
Body Fat
Waist Circumference

Steph Habif | @StephHabif
AVERAGE BLOOD GLUCOSE

47
44

222

105
94

Before
Body Weight
Body Fat
Waist Circumference
Average Blood Glucose
Steph Hab...
TRIGLYCERIDES

47

84
44

222

105
55

Before
Body Weight
Body Fat
Waist Circumference
Average Blood Glucose
Triglycerides...
RESTING HEART RATE

47

84

75

44

222

105

Before
Body Weight
Body Fat
Waist Circumference
Average Blood Glucose
Trigly...
RESTING METABOLIC RATE

47

84

75

44

222

105

1200

Before
1
Body Weight
Body Fat
Waist Circumference
Average Blood Gl...
BEHAVIORS

HABITS

Hire health coach

Meet with Steph for 30 minute session

Decrease intake of pastries
Do regular exerci...
BODY WEIGHT

BODY WEIGHT

84

75

44

222

105
178

Before and After
Body Weight

Steph Habif | @StephHabif
RESTING HEART RATE
BODY FAT

47

47

84

75

44

222

105
34

1200

178

34
178

Before and After
Body Weight
Body Fat

St...
WAIST CIRCUMFERENCE
WAIST CIRCUMFERENCE

47
44

222
34

35

178

Before and After
Body Weight
Body Fat
Waist Circumference...
BLOOD GLUCOSE
AVERAGE BLOOD GLUCOSE

47
44

222
34
178

35

105
94

Before and After
Body Weight
Body Fat
Waist Circumfere...
TRIGLYCERIDES TRIGLYCERIDES

47

84
44

222
34
178

35

105
94

55

55

Before and After
Body Weight
Body Fat
Waist Circum...
RESTING HEART RATE HEART RATE
RESTING

47

84

75

44

61

222
34
178

35

105
94

55

Before and After
Body Weight
Body F...
RESTING METABOLIC RATE

47

84

1800

75

44

61

222
34
178

35

105
94

55

1200

Before and After
Body Weight
Body Fat
...
Steph Habif | @StephHabif
BEHAVIORS

HABITS

Hire health coach

Meet with Steph for 30 minute session

Decrease intake of pastries
Do regular exerci...
How do we take what we know works in
real life for health behavior change and
scale it?

Steph Habif | @StephHabif
2011

Steph Habif | @StephHabif
2011
The Year of the Behavior

Steph Habif | @StephHabif
Steph Habif | @StephHabif
1

Steph Habif | @StephHabif
Type your Behavior
Do
Type your target behavior

and design for that

Steph Habif | @StephHabif
Do
Type your target behavior

and design for that

Do not
Design for technology

Steph Habif | @StephHabif
2012

Steph Habif | @StephHabif
2012
The Year of the Emotion

Steph Habif | @StephHabif
Steph Habif | @StephHabif
design thinking

Steph Habif | @StephHabif
design thinking

Steph Habif | @StephHabif
User Group Empathy Map
User Behavior Journey Map
Do
Design for what people want to do

Steph Habif | @StephHabif
Do
Design for what people want to do

Do not
Assume that failure is due to
lack of motivation

Steph Habif | @StephHabif
2013

Steph Habif | @StephHabif
2013
The Year of the Consumer

Steph Habif | @StephHabif
Steph Habif | @StephHabif
External Triggers
Alarms
Emails
Stores
Lights
People

Internal Triggers
Emotions
Cognitions
Routines
Situations
People

St...
External Triggers
Alarms
Emails
Stores
Lights
People

What to do next is due to
user interaction

Internal Triggers
Emotio...
Steph Habif | @StephHabif
Steph Habif | @StephHabif
Do
Identify internal and external triggers

Steph Habif | @StephHabif
Do
Identify internal and external triggers

“Put hot triggers in the path of motivated people”

Steph Habif | @StephHabif
Do
Identify internal and external triggers

“Put hot triggers in the path of motivated people.” – BJ Fogg

Do not
Ignore u...
How do we take what we know works in
real life for health behavior change and
scale it?

Mobile Health, eh?
Steph Habif | ...
Sure.

Steph Habif | @StephHabif
Sure.

Steph Habif | @StephHabif
Sure.

Steph Habif | @StephHabif
Do
Type your Target Behavior

Steph Habif | @StephHabif
Do
Type your Target Behavior

Design for what people want to do

Steph Habif | @StephHabif
Do
Type your Target Behavior

Design for what people want to do
Identify Internal and External Triggers

Steph Habif | @St...
Steph Habif Guest Lecture
Steph Habif Guest Lecture
Steph Habif Guest Lecture
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  • Ask students what they hear their patients/target users saying??
  • Ask students what they hear their patients/target users saying??
  • Quotes & defining words--Capture specific quotes from the user, as well as any unusual phrases or words that 'struck' you as something that might contain a deeper meaning.Actions & behaviors--Capture things you saw the user (or group of users) doing. Writing down specific details or even drawing out diagrams can be useful here.Thoughts & beliefs--This quadrant should contain phrases that begin with "I think..." or "I believe..." that were specifically stated by the user. You might also capture other thoughts & beliefs that may not have been explicitly stated but can be inferred from what the user said.Feelings & emotions--Capture feelings and emotions that the user displayed or talked about having. Capturing feelings and emotions that specific experiences elicited will also be useful here. You might also capture other feelings & emotions that you infer from actions & behaviors that you observed.
  • In 1952 Betty Crocker introduced instant cake mix. Assumed the trigger was hunger and enabled customers to make a cake quickly. It was a total market disaster. What the customer really wanted was to feel and show love. “Instant” didn’t cut it. So they added an egg.
  • Steph Habif Guest Lecture

    1. 1. Mobile Health, eh? Steph Habif | @StephHabif
    2. 2. DOING BEHAVIOR DESIGN Steph Habif | @StephHabif
    3. 3. BODY WEIGHT 222 Before Body Weight Steph Habif | @StephHabif
    4. 4. BODY FAT 47 222 Before Body Weight Body Fat Steph Habif | @StephHabif
    5. 5. WAIST CIRCUMFERENCE 47 44 222 Before Body Weight Body Fat Waist Circumference Steph Habif | @StephHabif
    6. 6. AVERAGE BLOOD GLUCOSE 47 44 222 105 94 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Steph Habif | @StephHabif
    7. 7. TRIGLYCERIDES 47 84 44 222 105 55 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Steph Habif | @StephHabif
    8. 8. RESTING HEART RATE 47 84 75 44 222 105 Before Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Steph Habif | @StephHabif
    9. 9. RESTING METABOLIC RATE 47 84 75 44 222 105 1200 Before 1 Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Resting Metabolic Rate Steph Habif | @StephHabif
    10. 10. BEHAVIORS HABITS Hire health coach Meet with Steph for 30 minute session Decrease intake of pastries Do regular exercise Eat ½ of muffin during breakfast Place walking shoes next to the front door Keep a weekly food journal Eat ½ cup of soup during dinner at the diner Meet with a dietician to create an eating plan Choose protein source first when choosing lunch Increase weekly number of minutes walking Use the CPAP sleep machine each night Enjoy 100-calorie snacks Decrease intake of artificial sweeteners Decrease soda intake Place multivitamins by coffee maker every night Test blood glucose at least 2 mornings per week Keep fish oil supplements in the freezer Decrease iced tea intake Take fish oil supplements every night before bed Take daily multivitamin Place HR monitor in shoe for morning exercise Wake up at the same time every morning Write in food journal every night at dinner Decrease sweating throughout the day Call best friend to schedule two walking sessions/ week Set weekly realistic and attainable goals Do planks during TV commercials on Tuesday nights Buy tools needed for health Walk to breakfast place one time per week Take Daily vitamin intake twice daily Carry cinnamon and flaxseed in my purse ..... .......... .................. Use inhaler before every exercise session Tell someone when I am hungry and full Schedule regular psychotherapy sessions Sign up for a walking event Schedule walking sessions with best friend Schedule one weekly session with trainer Eat less meals out Spend less time on the computer at night Steph Habif | @StephHabif
    11. 11. BODY WEIGHT BODY WEIGHT 84 75 44 222 105 178 Before and After Body Weight Steph Habif | @StephHabif
    12. 12. RESTING HEART RATE BODY FAT 47 47 84 75 44 222 105 34 1200 178 34 178 Before and After Body Weight Body Fat Steph Habif | @StephHabif
    13. 13. WAIST CIRCUMFERENCE WAIST CIRCUMFERENCE 47 44 222 34 35 178 Before and After Body Weight Body Fat Waist Circumference Steph Habif | @StephHabif
    14. 14. BLOOD GLUCOSE AVERAGE BLOOD GLUCOSE 47 44 222 34 178 35 105 94 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Steph Habif | @StephHabif
    15. 15. TRIGLYCERIDES TRIGLYCERIDES 47 84 44 222 34 178 35 105 94 55 55 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Steph Habif | @StephHabif
    16. 16. RESTING HEART RATE HEART RATE RESTING 47 84 75 44 61 222 34 178 35 105 94 55 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Steph Habif | @StephHabif
    17. 17. RESTING METABOLIC RATE 47 84 1800 75 44 61 222 34 178 35 105 94 55 1200 Before and After Body Weight Body Fat Waist Circumference Average Blood Glucose Triglycerides Resting Heart Rate Resting Metabolic Rate Steph Habif | @StephHabif
    18. 18. Steph Habif | @StephHabif
    19. 19. BEHAVIORS HABITS Hire health coach Meet with Steph for 30 minute session Decrease intake of pastries Do regular exercise Eat ½ of muffin during breakfast Place walking shoes next to the front door Keep a weekly food journal Eat ½ cup of soup during dinner at the diner Meet with a dietician to create an eating plan Choose protein source first when choosing lunch Increase weekly number of minutes walking Use the CPAP sleep machine each night Place multivitamins by coffee maker every night Enjoy 100-calorie snacks Decrease intake of artificial sweeteners Test blood glucose at least 2 mornings per week Decrease soda intake Keep fish oil supplements in the freezer Decrease iced tea intake Take fish oil supplements every night before bed Take daily multivitamin Place HR monitor in shoe for morning exercise Wake up at the same time every morning Write in food journal every night at dinner Decrease sweating throughout the day Call best friend to schedule two walking sessions/ week Set weekly realistic and attainable goals Do planks during TV commercials on Tuesday nights Buy tools needed for health Walk to breakfast place one time per week Take Daily vitamin intake twice daily Carry cinnamon and flaxseed in my purse ..... .......... .................. Use inhaler before every exercise session Tell someone when I am hungry and full Schedule regular psychotherapy sessions Sign up for a walking event Schedule walking sessions with best friend Schedule one weekly session with trainer Eat less meals out Spend less time on the computer at night Steph Habif | @StephHabif
    20. 20. How do we take what we know works in real life for health behavior change and scale it? Steph Habif | @StephHabif
    21. 21. 2011 Steph Habif | @StephHabif
    22. 22. 2011 The Year of the Behavior Steph Habif | @StephHabif
    23. 23. Steph Habif | @StephHabif
    24. 24. 1 Steph Habif | @StephHabif
    25. 25. Type your Behavior
    26. 26. Do Type your target behavior and design for that Steph Habif | @StephHabif
    27. 27. Do Type your target behavior and design for that Do not Design for technology Steph Habif | @StephHabif
    28. 28. 2012 Steph Habif | @StephHabif
    29. 29. 2012 The Year of the Emotion Steph Habif | @StephHabif
    30. 30. Steph Habif | @StephHabif
    31. 31. design thinking Steph Habif | @StephHabif
    32. 32. design thinking Steph Habif | @StephHabif
    33. 33. User Group Empathy Map
    34. 34. User Behavior Journey Map
    35. 35. Do Design for what people want to do Steph Habif | @StephHabif
    36. 36. Do Design for what people want to do Do not Assume that failure is due to lack of motivation Steph Habif | @StephHabif
    37. 37. 2013 Steph Habif | @StephHabif
    38. 38. 2013 The Year of the Consumer Steph Habif | @StephHabif
    39. 39. Steph Habif | @StephHabif
    40. 40. External Triggers Alarms Emails Stores Lights People Internal Triggers Emotions Cognitions Routines Situations People Steph Habif | @StephHabif
    41. 41. External Triggers Alarms Emails Stores Lights People What to do next is due to user interaction Internal Triggers Emotions Cognitions Routines Situations People What to do next is in the user’s head Steph Habif | @StephHabif
    42. 42. Steph Habif | @StephHabif
    43. 43. Steph Habif | @StephHabif
    44. 44. Do Identify internal and external triggers Steph Habif | @StephHabif
    45. 45. Do Identify internal and external triggers “Put hot triggers in the path of motivated people” Steph Habif | @StephHabif
    46. 46. Do Identify internal and external triggers “Put hot triggers in the path of motivated people.” – BJ Fogg Do not Ignore user narratives -> this is where you tie your solution to motivated users Steph Habif | @StephHabif
    47. 47. How do we take what we know works in real life for health behavior change and scale it? Mobile Health, eh? Steph Habif | @StephHabif
    48. 48. Sure. Steph Habif | @StephHabif
    49. 49. Sure. Steph Habif | @StephHabif
    50. 50. Sure. Steph Habif | @StephHabif
    51. 51. Do Type your Target Behavior Steph Habif | @StephHabif
    52. 52. Do Type your Target Behavior Design for what people want to do Steph Habif | @StephHabif
    53. 53. Do Type your Target Behavior Design for what people want to do Identify Internal and External Triggers Steph Habif | @StephHabif

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