This slide show will help real estate agents understand Twitter, how to use Twitter in real estate. How REALTORS® tweet.

2. -An information network
Twitter is a real-time information network that
connects you to the latest information about what
you find interesting. Simply find the public
streams you find most compelling and follow the
conversations.

3.  Relevant & real-time information
 Ability to engage your audience
 Branding & Reputation
 Search Engine Optimization
 Research
 Drive traffic to your website/videos/other social media
outlets

5.  Engage with your followers and follow others
 Relevant tweets matter
 You get what you give
 The more you participate, the more you will
gain
 Reference others, use hash tags, and shorten
URL’s

7.  Choose a professional/appropriate username
 Complete all of your bio, especially location
 Add a photo or logo
 Customize background for better branding &
consistency
 Locking your account limits your visibility
severely

8.  Cannot go over 140 characters
 Make sure you’re providing value to your
followers (i.e. don’t just Tweet about
what/where you’re eating!)
 It’s ok to not be so corporate (casual works!)
 “Listen” to familiarize yourself first

16.  Use “Find People” feature to search for specific
people
 Click “Follow” button under profile photo to
receive user’s updates
 DO NOT AUTO-DM new followers (poor taste)
 Un-follow users by following prompts underneath
their profile photo
 Block spammers on right hand side of page on
their profile

17.  “@” replies - updates that begin with
@username used to publicly reply to a
friend/follower
 “@” mentions - updates with @username
used anywhere in the post
 Direct message (DM) - private message to
a mutual follower (must be following you)

18.  OH - Overheard
 RT - Retweet
 FTW - For The Win!
 BTW - By the way
 IMHO - In My Honest/Humble Opinion
 LMK -Let Me Know
 NSFW - Not Safe For Work

19.  Insert a ‘#’ before a phrase (I.e. #360mce)
 Allows all Tweets with hashtag to be
consolidated in searches
 Great for events, chats/discussions, and
memes

20.  Chats - streaming conversations between
interested Tweeters about specific topics
using a hashtag (I.e. #journchat,
#editorchat)
 Memes - Temporary/Periodical Trends
on Twitter/Web (I.e. #followfriday)

21.  Tweet from your cell and smart phones
 Use SMS text messaging, mobile
browsers, or mobile apps
 Receive SMS messages for DMs sent to
you and for updates from certain people
you follow

22.  Tweet from your cell and smart phones
 Use SMS text messaging, mobile
browsers, or mobile apps
 Receive SMS messages for DMs sent to
you and for updates from certain people
you follow

23.  Text 40404 to send DMs and post
updates to your timeline via SMS
 Turn your device updates on and go to a
user’s profile (select appropriate options
underneath their profile photo) to have
their updates sent as an SMS text
message

24.  Text 40404 to send DMs and post
updates to your timeline via SMS
 Turn your device updates on and go to a
user’s profile (select appropriate options
underneath their profile photo) to have
their updates sent as an SMS text
message