Twitter

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This slide show will help real estate agents understand Twitter, how to use Twitter in real estate. How REALTORS® tweet.

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Twitter

  1. 1. -An information networkTwitter is a real-time information network thatconnects you to the latest information about whatyou find interesting. Simply find the publicstreams you find most compelling and follow theconversations.
  2. 2.  Relevant & real-time information Ability to engage your audience Branding & Reputation Search Engine Optimization Research Drive traffic to your website/videos/other social media outlets
  3. 3.  Engage with your followers and follow others Relevant tweets matter You get what you give The more you participate, the more you will gain Reference others, use hash tags, and shorten URL’s
  4. 4.  Choose a professional/appropriate username Complete all of your bio, especially location Add a photo or logo Customize background for better branding & consistency Locking your account limits your visibility severely
  5. 5.  Cannot go over 140 characters Make sure you’re providing value to your followers (i.e. don’t just Tweet about what/where you’re eating!) It’s ok to not be so corporate (casual works!) “Listen” to familiarize yourself first
  6. 6.  Use “Find People” feature to search for specific people Click “Follow” button under profile photo to receive user’s updates DO NOT AUTO-DM new followers (poor taste) Un-follow users by following prompts underneath their profile photo Block spammers on right hand side of page on their profile
  7. 7.  “@” replies - updates that begin with @username used to publicly reply to a friend/follower “@” mentions - updates with @username used anywhere in the post Direct message (DM) - private message to a mutual follower (must be following you)
  8. 8.  OH - Overheard RT - Retweet FTW - For The Win! BTW - By the way IMHO - In My Honest/Humble Opinion LMK -Let Me Know NSFW - Not Safe For Work
  9. 9.  Insert a ‘#’ before a phrase (I.e. #360mce)  Allows all Tweets with hashtag to be consolidated in searches  Great for events, chats/discussions, and memes
  10. 10.  Chats - streaming conversations between interested Tweeters about specific topics using a hashtag (I.e. #journchat, #editorchat) Memes - Temporary/Periodical Trends on Twitter/Web (I.e. #followfriday)
  11. 11.  Tweet from your cell and smart phones Use SMS text messaging, mobile browsers, or mobile apps Receive SMS messages for DMs sent to you and for updates from certain people you follow
  12. 12.  Tweet from your cell and smart phones Use SMS text messaging, mobile browsers, or mobile apps Receive SMS messages for DMs sent to you and for updates from certain people you follow
  13. 13.  Text 40404 to send DMs and post updates to your timeline via SMS Turn your device updates on and go to a user’s profile (select appropriate options underneath their profile photo) to have their updates sent as an SMS text message
  14. 14.  Text 40404 to send DMs and post updates to your timeline via SMS Turn your device updates on and go to a user’s profile (select appropriate options underneath their profile photo) to have their updates sent as an SMS text message

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