• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Anthem Digital @ SXSW 2011: Learnings & Insights
 

Anthem Digital @ SXSW 2011: Learnings & Insights

on

  • 1,864 views

Mark Silva, SVP Emerging Platforms, and Tarah Feinberg, Digital Innovation Specialist, at Anthem Worldwide - Digital, attended SXSWi & SXSW Music 2011. While there, we chatted with the digerati, ...

Mark Silva, SVP Emerging Platforms, and Tarah Feinberg, Digital Innovation Specialist, at Anthem Worldwide - Digital, attended SXSWi & SXSW Music 2011. While there, we chatted with the digerati, tested the emerging technologies and apps and learned as much as we could with our peers. This presentation includes our observations, insights and a deep analysis of GroupMe, SCVNGR and Hashable, three of the most popular apps at the event. In addition, we highlight several brand promotions that stood out from the noise. There was no dearth of brand integrations and promotions at SXSW 2011, but there were a few brands that truly stood out by offering utility and relevant experiences. Chevy, PepsiCo and Foursquare stood out above all.

Statistics

Views

Total Views
1,864
Views on SlideShare
1,668
Embed Views
196

Actions

Likes
1
Downloads
0
Comments
0

5 Embeds 196

http://tarah.me 177
url_unknown 14
http://192.168.6.184 3
http://translate.googleusercontent.com 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Anthem Digital @ SXSW 2011: Learnings & Insights Anthem Digital @ SXSW 2011: Learnings & Insights Presentation Transcript