Mark Silva, SVP Emerging Platforms, and Tarah Feinberg, Digital Innovation Specialist, at Anthem Worldwide - Digital, attended SXSWi & SXSW Music 2011. While there, we chatted with the digerati, tested the emerging technologies and apps and learned as much as we could with our peers. This presentation includes our observations, insights and a deep analysis of GroupMe, SCVNGR and Hashable, three of the most popular apps at the event. In addition, we highlight several brand promotions that stood out from the noise. There was no dearth of brand integrations and promotions at SXSW 2011, but there were a few brands that truly stood out by offering utility and relevant experiences. Chevy, PepsiCo and Foursquare stood out above all.