Benefits Of Using Promotional ProductsPresentation Transcript
ICAND Promotions The Benefits Of Using Promotional Products
Just a refrigerator magnet?
The average person visits the refrigerator over 10 times per day. Can you imagine having your marketing message get that kind of exposure for one low cost? It is possible. In one year, the average family of four can be exposed to your logo and marketing message over 14,000 times.
Top 5 Advantages Of Using Promotional Products: (according to PPAI)
Tangible - promotes repeat exposures
Impact is easily measured
Complements other advertising media
Flexibility - can easily target different audiences
Goodwill - builds favorable perceptions
In 2007, business' spent $19.6 billion dollars on promotional products. The big advantage that promotional products have over other advertising media is that the recipient usually always keeps the item and the advertiser then gets repeat exposure at no extra cost.
To illustrate the value of promotional products, in the recent national tobacco settlement, it was agreed that the use of promotional products must cease, because they were deemed too powerful an influence upon a prospect's behavior.
Promotional Product Research Findings...
Studies have shown that you can triple trade show booth traffic by including a promotional product in your pre-show mailing. (Dallas Marketing Group study)
Promotional products can boost response rates by as much as 75% according to a Baylor University Study.
The use of a promotional product in conjunction with a sales letter in direct mailings can increase response rates by as much as 50% (PPAI Study)
39% of people who received a promotional product could recall the name of the advertiser as long as six months after they received it. (Study by Schreber & Associates)
Sales people who gave promotional gifts to customers received 22% more referrals than those who didn't. (Baylor University Study)
Customers who received promotional products re-ordered up to 18% sooner than those who received coupons. (SMU study)
Using promotional products can give you an advantage over tradeshow exhibitors for buyer attention. (Georgia Southern University Study)
Marketing guru Seth Godin says, "you need to get people to talk about your product"...
Promotional product research has proven just how effective these products can be in spreading awareness, increasing responsiveness, influencing purchase actions, and motivating tradeshow traffic.
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