Social Media Case Study : Twitter

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This is a social media case study on Twitter, and the social object-relational practice interactions within it which connect people on the Web.

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Social Media Case Study : Twitter

  1. 1. Social Media: A Case Study TWITTER Tara Oliveri http:// twitter.com/toliveri
  2. 2. Social Networks <ul><li>are not just connected by people, but consist of people connected by shared objects </li></ul><ul><li>… according to Jyri Engeström </li></ul><ul><li>http:// www.zengestrom.com / </li></ul>
  3. 3. People perform (verbs) on objects Jyri, http://www.reboot.dk/page/6228/en
  4. 4. TWITTER’S social objects <ul><li>Pictures, videos, links, articles, stories, messages, updates/tweets, trending topics, favorites…etc </li></ul>
  5. 5. TWITTER’S verbs <ul><li>Update/tweet, retweet, link, share, blog/microblog, follow, list, comment, find, favorite…etc </li></ul>
  6. 6. I comment on a picture update my status share a video link to an article favorite a tweet tweet a picture
  7. 8. <ul><li>Link ing to an article … </li></ul>
  8. 10. November 15th, 2009 | by JR Johnson <ul><li>http://mashable.com/2009/11/15/world-changing-social-media/ </li></ul><ul><li>“ Social Media Can Change The World Through Common Ground” </li></ul><ul><li>Connecting people through small or seemingly trivial commonalities instead of an instinctual animosity or dismissive-ness because of assumed differences </li></ul>
  9. 11. <ul><li>Users make knowledge and meaning , and attribute value through such interactions with social objects. </li></ul>
  10. 12. <ul><li>Through this link http :// mashable.com/2009/11/15/world-changing-social-media/ </li></ul><ul><li>I became more knowledge able about the possibilities of social media…changing the world, </li></ul>
  11. 13. <ul><li>attributed value to the object and interaction because it positively influenced the course of my project…helping me show an object/verb interaction, </li></ul>
  12. 14. <ul><li>and found meaning in not only the subject matter of the article, but also the way in which I found it (interaction  project progression) </li></ul>
  13. 15. <ul><li>Do TWITTER’S objects successfully bring people together? </li></ul>
  14. 16. Yes. <ul><li>For example, through first person exposure to people whom I may never have been able to connect with in that way </li></ul><ul><li>-physical, social distance </li></ul>
  15. 18. and No. <ul><li>Jyri’s future predictions: email, http://www.reboot.dk/page/6228/en </li></ul><ul><li>Prioritizing based on social interaction history I have with people </li></ul>
  16. 19. <ul><li>Tracking where I’m more likely to interact with (verb) links, pictures, videos, updates (objects), and “prioritizing” </li></ul><ul><li>Fostering more meaningful and valuable connections instead of users becoming overwhelmed sifting through irrelevant (though not enough to totally dismiss) updates </li></ul>Improving TWITTER

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