Oracle DaaS for CI uses natural language processing and machine learning to analyze unstructured data sources like social media, customer reviews, surveys, chat logs and more. It extracts meaningful insights such as customer sentiments, topics of interest, and indicators of behaviors. These insights are delivered through APIs or dashboards and can be integrated with other business intelligence tools to improve customer satisfaction and business decisions. The platform offers global coverage, high accuracy, and the ability to analyze hundreds of millions of documents daily.

1. Data as a Service for Customer Intelligence
Turning Unstructured Data Assets
into Meaningful Customer and
Business Insights
Oracle DaaS for CI harnesses the power of the customer voice by uniquely extracting signals from unstructured data to
increase business intelligence and customer satisfaction.
The customer voice comes in many forms and channels
creating a growing pool of unstructured data assets within
organizations – and untapped signals. Oracle DaaS for CI
uses a proprietary combination of listening technologies
to turn data sources like chat logs, call center transcripts,
internal community messages and social data into insights
about your business enabling you to:
Capture a complete view of direct and indirect
customer inputs across all unstructured channels
(call center, chat logs, social, in-store etc.)
Detect trends and manage anticipated activities
across your organization (customer service,
marketing, sales, development, PR, etc.)
Understand customer interests, intent and
engagement with digestible and actionable insights
from unstructured data.
Unify intelligence with analysis against structured
enterprise data sources via BI tools.
ACCURACY
95% categorization
accuracy with
unstructured text
processing
EXTENSIBILITY
plug into Oracle’s BI
tool or the BI tool of
your choice
BIG DATA
SCALABILITY
listen across more
than 40M social
sources and analyze
hundreds of millions
of documents daily
GLOBAL
READINESS
advanced global
listening supported
in 20+ languages
95%

2. Data as a Service for Customer Intelligence
Unified Customer Intelligence Across All Unstructured
Data Sources
DaaS for CI includes offerings:
Enriched Social Data Feed – processes and
analyzes public social unstructured data
from a global feed of social media from over
40 million sites.
Semantic API – processes and analyzes
private 1st party enterprise unstructured
data like call center transcripts, chat logs,
internal community messages, surveys and
more.
Both offerings deliver structured insights in
the form of aggregated signals including:
• Hot topics tell you about general excitement
over a new product release to trigger
changes in ad messaging or site content.
• Indicators show you expressed behaviors,
such as intent to purchase.
• Positive sentiments tell you about customers
who like or ask about a particular feature.
• Negative sentiments let you know about
perceptions on pricing and product quality.
• Themes indicate recurring questions about
plans and pricing that may trigger website
simplification.
• Terms reveal an association—for example,
between a new phone and a TV show—providing insight on advertising options.
These structured and categorized insights can then be pushed to any business intelligence tool for analysis against other business
metrics and sales KPIs.
The Enriched Social Data Feed is offered as a standalone data service through Oracle Data Cloud and is also a capability of Oracle
Social Cloud’s Social Relationship Management (SRM) platform that includes listening, engagement, publishing, content & apps, and
analytics.
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For more information about how Data as a Service for Customer Intelligence can help you extract value from your data, contact
daas_info_ww@oracle.com
Follow the conversation online at blogs.oracle.com/daas or visit us on the web at cloud.oracle.com/leverage_data.
Blogs
News
Reviews
Surveys
Chat Transcripts
Private First Party
Enterprise
Unstructured
Data
Keyword/Boolean
Latent Semantic Analysis
Natural
Language
Processing
Global feed of
social media from
over 40 million
sites
CLEANSE CATEGORIES
Topics, Indicators, Terms, Themes, Sentiment, Language
Other BI Tools
Semantic
API
Enriched Social
Data Feed