Principles of Marketing              by Philip Kotler
Chapter One                                Marketing: Creating and Capturing                                        Custom...
Chapter Two                                 Company and Marketing Strategy                                   Partnering to...
Chapter Three                                          Analyzing the Marketing                                            ...
Chapter Four                               Managing Marketing Information to                                    Gain Custo...
Chapter Five                                 Consumer Markets and Consumer                                        Buyer Be...
Chapter Six                                Business Markets and Business                                       Buying Beha...
Chapter Seven                                  Customer-Driven Marketing                                           Strateg...
Chapter Eight                                   Products, Services, and Brands:                                      Build...
Chapter Nine                                   New-Product Development and                                    Product Life...
Chapter Ten                                               Pricing:                                     Understanding and C...
Chapter Eleven                                                Pricing Strategies                       Copyright © 2009 Pe...
Chapter Twelve                                  Marketing Channels: Delivering                                         Cus...
Chapter Thirteen                                        Retailing and Wholesaling                       Copyright © 2009 P...
Chapter Fourteen                                 Communicating Customer Value:                                      Integr...
Chapter Fifteen                                  Advertising and Public Relations                       Copyright © 2009 P...
Chapter Sixteen                                                 Personal Selling                                          ...
Chapter Seventeen                                     Direct and Online Marketing:                                       B...
Chapter Eighteen                                  Creating Competitive Advantage                       Copyright © 2009 Pe...
Chapter Nineteen                                          The Global Marketplace                       Copyright © 2009 Pe...
Chapter Twenty                                       Sustainable Marketing                                   Social Respon...
Thank Youwww.biztekmantra.com
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Principles of marketing by kotler (You need to download to see 850+ slides presentation)

  1. 1. Principles of Marketing by Philip Kotler
  2. 2. Chapter One Marketing: Creating and Capturing Customer Value Copyright © 2009 Pearson Education, Inc. Chapter 1- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  3. 3. Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships Copyright © 2009 Pearson Education, Inc. Chapter 2- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  4. 4. Chapter Three Analyzing the Marketing Environment Copyright © 2009 Pearson Education, Inc. Chapter 3- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  5. 5. Chapter Four Managing Marketing Information to Gain Customer Insights Copyright © 2009 Pearson Education, Inc. Chapter 4- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  6. 6. Chapter Five Consumer Markets and Consumer Buyer Behavior Copyright © 2009 Pearson Education, Inc. Chapter 5- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  7. 7. Chapter Six Business Markets and Business Buying Behavior Copyright © 2009 Pearson Education, Inc. Chapter 6- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  8. 8. Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Copyright © 2009 Pearson Education, Inc. Chapter 7- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  9. 9. Chapter Eight Products, Services, and Brands: Building Customer Value Copyright © 2009 Pearson Education, Inc. Chapter 8 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  10. 10. Chapter Nine New-Product Development and Product Life-Cycle Strategies Copyright © 2009 Pearson Education, Inc. Chapter 9- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  11. 11. Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright © 2009 Pearson Education, Inc. Chapter 10- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  12. 12. Chapter Eleven Pricing Strategies Copyright © 2009 Pearson Education, Inc. Chapter 11- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  13. 13. Chapter Twelve Marketing Channels: Delivering Customer Value Copyright © 2009 Pearson Education, Inc. Chapter 12 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  14. 14. Chapter Thirteen Retailing and Wholesaling Copyright © 2009 Pearson Education, Inc. Chapter 13- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  15. 15. Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy Copyright © 2009 Pearson Education, Inc. Chapter 14 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  16. 16. Chapter Fifteen Advertising and Public Relations Copyright © 2009 Pearson Education, Inc. Chapter 15 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  17. 17. Chapter Sixteen Personal Selling and Sales Promotion Copyright © 2009 Pearson Education, Inc. Chapter 16 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  18. 18. Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships Copyright © 2009 Pearson Education, Inc. Chapter 17- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  19. 19. Chapter Eighteen Creating Competitive Advantage Copyright © 2009 Pearson Education, Inc. Chapter 18- slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  20. 20. Chapter Nineteen The Global Marketplace Copyright © 2009 Pearson Education, Inc. Chapter 19 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  21. 21. Chapter Twenty Sustainable Marketing Social Responsibility and Ethics Copyright © 2009 Pearson Education, Inc. Chapter 20 - slide 1 Publishing as Prentice Hall Click on the above image to open the chapterwww.biztekmantra.com
  22. 22. Thank Youwww.biztekmantra.com
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