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Taptu: Mobile Touch Web Report Jan 2010

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Taptu's Mobile Touch Web Report from Jan 2010

Taptu's Mobile Touch Web Report from Jan 2010

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  • 1. the state of the mobile touch web a taptu report january 2010
  • 2. the state of the mobile touch web - a taptu report january 2010 02 This is the first report from Taptu in a Conversely, we measured a much lower monthly series that will track the growth proportion of games, just 0.9% of Mobile of the Mobile Touch Web. Touch Web sites vs 18% of apps in the App Store (see Figure 1 on page 03). what we did Taptu has been crawling and indexing why it’s important the Mobile Touch Web since early 2009. There’s a 2nd wave of content arriving We scan more than 100 million Web sites for the iPhone and other touchscreen each month using specialized software devices – the Mobile Touch Web. At that detects whether any given site is a 326,000 sites it is already significantly full Web site or a Mobile Touch Web. We larger than the App Store in pure volume then categorize them by interest area terms. It’s derived from the Web, but and score them by quality. these Web sites are created specifically for mobile touchscreen devices, with what we observed finger-friendly layouts and lightweight From our December Web scan, we are pages that are fast to load over cellular estimating a total global number of 326,000 networks. This 2nd wave of content Mobile Touch Web sites. This compares shows a significant concentration – 20% with 148,000* iPhone apps in the App – in the Shopping and Services category. Store and 24,000** apps in the Android We forecast that the Mobile Touch Web market. We measured a much higher is going to play an extremely important proportion of Shopping & Services sites, role in the future development of 20% compared to 3.6% in the App Store. mobile commerce. Sign up to receive future reports and find other resources at www.taptu.com/metrics
  • 3. the state of the mobile touch web - a taptu report january 2010 03 contents 04 Introduction to the Mobile Touch Web selected category analysis: 09 Shopping & Services 07 Global overview: category analysis Mobile Touch Sites, all categories 11 Entertainment category analysis 12 Places Travel & Local category analysis 14 World Affairs category analysis 15 Mens Interest category analysis 17 Womens Interest category analysis 18 Music category analysis 20 Sport category analysis 21 About Taptu & methodology Sign up to receive future reports and find other resources at www.taptu.com/metrics
  • 4. the state of the mobile touch web - a taptu report january 2010 04 introduction When the iPhone first arrived in 2007, there was very little touchscreen-optimised content available, apart from the apps We illustrate the growth and timing of this relative to the growth of iPhone and Android apps in Figure 1 below. to the mobile that came preloaded with the device. Normal full Web sites could be viewed under the Safari browser, the same sites Taptu has been crawling and indexing the Mobile Touch Web that you browsed on your PC. Media content was available since early 2009. We scan more than 100 million Web sites each month using specialized software that detects whether touch web from iTunes, just the same as you could buy for your iPod. It wasn’t until the birth of the App Store a year later in July 2008 any given site is a full Web site or a Mobile Touch Web site that the first significant wave of iPhone-optimised content (see the later section on Methodology). We then categorize arrived. It’s fair to say that the App Store’s rapid growth took them by interest area and score them by quality. This monthly many industry watchers by surprise. To date, more than report offers a snapshot of the data in our index to provide 148,000 different apps have been offered for download, all insight into the key trends driving this 2nd big wave of mobile created and optimized for the iPhone’s touchscreen form content. factor. As of December 1st, we estimate a total number of Now there’s a 2nd wave of content arriving for the iPhone 326,600 Mobile Touch Web sites. This compares with and other touchscreen devices. It’s derived from the Web, 148,000 iPhone apps in the App Store and 24,000 apps in but these Web sites are created specifically for mobile the Android market. The circular chart in Figure 2 shows the touchscreen devices, with finger-friendly layouts and constituent parts of the Mobile Touch Content ecosystem lightweight pages that are fast to load over cellular networks. that is growing up around these new devices. figure 1 Mobile touch websites growth of mobile iPhone apps touch content Android apps figure 2 analysis of the mobile touch content ecosystem Touchscreen sites 326600 iPhone apps 148000* Android apps 24000** Blackberry apps 4000 Nokia apps 2500 Sources: *iPhone App Store stats: Mobclix, at www.mobclix.com **Android Market stats: Androlib, at www.androlib.com/appstats.aspx
  • 5. the state of the mobile touch web - a taptu report january 2010 05 introduction In the Mobile Touch Web we see a much higher proportion of Shopping & Services sites, 20% Once created, these Web-based services can be easily wrapped (e.g. using Phonegap) as to the mobile compared to 3.6% in the App Store (see Figure apps for distribution in app stores. This gives the 3). This is not altogether surprising, since many developer two parallel discovery mechanisms: products and services do not really fit into i) visitors clicking on organic results in mobile touch web Apple’s iTunes content-oriented billing system. search engines and ii) visitors downloading from Conversely in the App Store we see a much app stores. higher proportion of games (18% compared to continued... 0.9%) vs the Mobile Touch Web. This too is an Conversely, the proponents of Mobile App intuitive result, since apps deliver a much richer, development argue that a rich user experience more interactive gaming experience than the can only be delivered from true applications casual games available on the Mobile Web. created for that specific mobile operating system platform. We believe that this is a strong Proponents of Mobile Web development cite argument for certain types of apps. Games figure 3 a number of reasons why developers will developers will continue to focus on the apps increasingly favour Web-based services over route, because high-quality games can only comparison of app store apps. Unlike apps, which only run on single be created using platform specific app code. and mobile touch web device platforms, Mobile Touch Web sites run For many other types of app, the economics of under any mobile browser which is built on the software development and publishing favours % of total App Store Mobile Touch Web open source Webkit components. With support the Web development route. There is no need Games 18.0 0.9 for HTML 5 features already being rolled out in for this to become a religious debate. Both Entertainment 14.4 2.2 these browsers, it’s getting easier and easier to routes will be important, and the route that is create rich touch screen user experiences with chosen will depend on the specific app and the Sport 3.7 1.2 the browser without having to create platform- distribution strategy of the software developer Shopping & services*** 3.6 20.3 specific apps. In the future, using open standard or publisher. Music 3.3 1.5 APIs (e.g. the Bondi initiative) Web developers will be able to access deeper device functions Social 1.7 11.6 such as geo-location. Sources: *App Store data taken from Mobclix, Jan 17th 2010 *** Data calculated from Business and Finance categories in App Store Sign up to receive future reports and find other resources at www.taptu.com/metrics
  • 6. the state of the mobile touch web - a taptu report january 2010 06 introduction conclusion and predictions There’s a 2nd wave of content arriving for the Today, the Mobile Touch Web is entering the mainstream, comparable in volume terms to to the mobile the apps category. We predict that the Mobile iPhone and other touch screen devices – the Touch Web will grow vigorously over the next Mobile Touch Web. Unlike the first wave of five years, and will approach the quality of user content – Mobile Touch Apps - this new type touch web experience of Mobile Touch Apps across all the of content can be created once to run on any app categories except for games. By the end of touch screen device equipped with a Webkit- 2010 we forecast that the Mobile Touch Web will based mobile browser. This is attractive to continued... have grown to more than 500,000 sites, and to content publishers, especially smaller publishers 1 million sites by the end of 2011. who cannot justify creating multiple app variants, one for every different mobile OS. This 2nd wave of content shows a significant concentration – 20% – in the Shopping and Services category. We measured a much higher proportion of Shopping & Services sites, 20% compared to 3.6% in the App Store. We forecast that the Mobile Touch Web is going to play an extremely important role in the future development of mobile commerce. Sign up to receive future reports and find other resources at www.taptu.com/metrics
  • 7. the state of the mobile touch web - a taptu report january 2010 07 mobile touch analysis of mobile touch sites sites global Top categories Shopping & Services % of sites 20.3% Chg % 8.1% overview Photo & Design Social 16.3% 11.6% 5.4% 9.2% january 2010 World Affairs 8.3% 5.8% Places,Travel & Local 6.6% 6.5% Mens Interest 5.3% 8.8% Womens Interest 4.7% 5.6% Technology 4.3% 9.7% News & Weather 3.7% 9.2% Adult 2.5% 16.3% Entertainment 2.2% 9.9% mobile Music 1.5% 9.6% touch sites Sport 1.2% 11.0% Shopping & Services Games 0.9% 9.7% Photo & Design Autos etc 0.9% 30.8% Social Fashion 0.3% 9.3% World Affairs Celebrities 0.2% 8.8% Places, Travel & Local Men’s Interest Nature & Environment 0.3% 13.1% Women’s Interest Global total number of Web sites scanned 112.6m Gambling 0.2% 19.5% Technology Sites estimated as touch-friendly 326,600 (0.29%) Other 8.5% 17.1% Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). For comparison with App Store, Shopping & Commerce is compared with Business category in App Store. * Higher quality sites only - see Methodology page for further information.
  • 8. the state of the mobile touch web - a taptu report january 2010 08 mobile touch higher quality sites Top categories % of sites Chg % sites global Shopping & Services Social 23.9% 16.2% 0.4% (0.5%) overview World Affairs Places,Travel & Local 12.1% 9.2% 1.4% 1.4% january 2010 Adult 5.2% 4.8% Mens Interest 5.0% 1.4% Womens Interest 4.8% 1.4% Photo & Design 2.4% 3.2% News & Weather 2.5% 11.8% Entertainment 2.2% 7.2% Technology 1.3% 13.6% Sport 1.1% 9.2% higher quality Games 1.0% 5.2% sites Music 1.0% 7.8% Shopping & Services Autos etc 0.4% 10.7% Social Fashion 0.3% 4.3% World Affairs Celebrities 0.2% 10.7% Places, Travel & Local Adult Nature & Environment 0.2% 17.3% Men’s Interest Gambling 0.1% 26.9% Women’s Interest Other 10.7% 0.2% Photo & Design Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). For comparison with App Store, Shopping & Commerce is compared with Business category in App Store. * Higher quality sites only - see Methodology page for further information.
  • 9. the state of the mobile touch web - a taptu report january 2010 09 shopping & analysis of mobile touch sites* example sites in category services mobile Top categories Business % of sites 33.2% Chg % 1.6% Site Name Yellowbook Site URL http://www.yellowbook.com touch sites General Real Estate 29.9% 16.6% 0.5% 0.7% Ebay KL Realty http://iphone.ebay.com/ http://www.klrealty.net/iPhone/ january 2010 Adult - Paid 7.3% 0.4% Twistys http://twistys.com/ Car 1.5% 9.2% Auto Trader http://autotrader.mobi/ Financial Services 0.8% 4.2% Bank of America https://www.bankofamerica.com/mobile Gadget 0.4% 10.9% Dell http://www.dell.com Shopping Assistants 0.5% 6.4% Parents Choice http://www.parents-choice.org/iphone/ Food 0.3% 5.3% Whole Foods http://m.wholefoodsmarket.com/ Games - Paid 0.2% 5.7% Gameloft http://iphone.gameloft.co.uk Music - Paid ringtones 0.1% 0.0% Napster http://m.napster.com Other 9.2% 2.9% Tickets.com http://www.tickets.com Shopping & Business % of sites 20.3% Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) shopping & services Business General Real Estate Adult - Paid Car Financial Services Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous
  • 10. the state of the mobile touch web - a taptu report january 2010 10 amazon hot uk deals http://amazon.com http://m.hotukdeals.com example shopping & services mobile touch sites overstock ebay http://myrocketdailydeals.com/ http:/iphone.ebay.com/ celeb edge nbc http://m.celebedge.ca http://m.nbc.com/ example entertainment mobile touch sites heat world perez hilton http://m.heatworld.com http://m.perezhilton.com/
  • 11. the state of the mobile touch web - a taptu report january 2010 11 entertainment analysis of mobile touch sites* example sites in category mobile touch Top categories Movies % of sites 23.5% Chg % 5.0% Site Name Universal Pictures Site URL http://universalpictures.mobi/ sites General Theater 15.7% 12.6% 9.4% 1.8% Disney Backstage http://home.disney.go.com/iphone/ http://mobile.backstage.com january 2010 TV shows 8.5% 8.6% NBC.com http://m.nbc.com/ Video Sites 7.7% 9.7% Daily Motion http://iphone.dailymotion.com/ Humor 4.8% 8.9% College Humor http://iphone.collegehumor.com/ Wallpaper sites 4.4% 2.6% 750v.com http://750v.com/ Comic Strips 2.5% 0.0% GoComics http://www.gocomics.com/ Entertainment % of sites: 2.2% Podcasts 1.7% 3.3% Stitcher http://www.stitcher.com/ Comic Magazines 1.7% 0.0% ROK Comics http://wap.rokcomics.com/ Ringtones 1.6% 0.0% Ringo Station http://iphone.ringostation.com/ Comedy 1.2% 0.0% Jokes.com http://www.jokes.com/ Anime 0.6% 22.2% iPhone Alchemy http://www.iphonealchemy.com/m/ entertainment Horror 0.5% 0.0% FEARnet http://wap.fearnet.com/ Movies Fantasy 0.4% 16.7% Syfy http://mobile.syfy.com/ General Manga 0.3% 50.0% Manga Fox http://m.mangafox.com/ Theatre TV Shows Cute Stuff 0.2% 0.0% Elias Smiles http://eliassmiles.com Videos Sites Other 11.9% 10.4% Boing Boing http://m.boingboing.net/ Humor Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) Wallpaper Sites Comic Strips Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous
  • 12. the state of the mobile touch web - a taptu report january 2010 12 places, travel analysis of mobile touch sites* example sites in category & local mobile Top categories Cities % of sites 75.2% Chg % 0.4% Site Name Pocket London Guide Site URL http://www.pocketlondonguide.co.uk/ touch sites General Restaurants 6.1% 3.3% 12.5% 6.1% Lonely Planet Glowbal Restaurant http://m.lonelyplanet.com/ http://www.glowbalgroup.com/mobile/ january 2010 Hotels 2.8% 11.6% Healdsburg Hotel http://www.hotelhealdsburg.com/mobile/ Attractions 1.5% 6.2% CItyPass http://wheretraveler.com/mobile/cp/ Venues 1.4% 3.8% When.com http://www.when.com Bars 1.1% 4.8% How’s the Bar http://howsthebar.mobi Cafes 1.1% 3.2% Lazy Larrys Travels http://www.lazylarrystravel.com/ Clubs 0.6% 0.0% Club List Now http://www.clublistnow.com/mobile2.php Weather 0.5% 3.3% The Weather Channel http://mw.weather.com/ Places, Travel & Local % of sites 6.6% Museums 0.5% 8.0% Velvet Foundation http://www.velvetfoundation.org/ Roads 0.4% 4.8% Road Report http://roadreport.mobi Mountains 0.3% 7.1% Snow Lifts http://iphone.snowlifts.com/ Beaches 0.2% 0.0% Beach Watch http://www.beachwatch.info/ Galleries 0.2% 0.0% Smallest gallery http://www.smallestartgallery.com/ Other 4.8% 13.7% Travelocity http://www.travelocity.com/ places, travel Total 100.0% and local Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) Cities General Restaurants Hotels Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 13. the state of the mobile touch web - a taptu report january 2010 13 londonist wikitravel http://www.londonist.com http://m.wikitravel.com example places, travel & local mobile touch sites lastminute breaking travel news http://lastminute.mobi http://breakingtravelnews.com yahoo! the economist http://m.yahoo.com m.economist.com example world affairs mobile touch sites the new york times usa today http://mobile.nytimes.com/ http://iphone.usatoday.com/
  • 14. the state of the mobile touch web - a taptu report january 2010 14 world affairs analysis of mobile touch sites* example sites in category mobile touch Top categories Medicine % of sites 30.3% Chg % 0.6% Site Name Disease Control Site URL http://m.cdc.gov/ sites General Religion 23.7% 21.7% 3.6% 0.4% Time Cross Roads http://mobile.time.com/ http://www.crossroadshammond.com/ january 2010 Weather 11.9% 0.1% Weather Underground http://i.wund.com/ Finance & Markets 3.7% 4.3% CNN Money http://cnnmoney.mobi/ Science 2.2% 3.6% Discover Magazine http://m.discovermagazine.com/ Environment 1.9% 7.2% Treehugger http://m.treehugger.com Reference 1.4% 54.1% Britannica http://i.eb.com/ Politics 0.7% 11.5% Politico http://mobile.politico.com Languages 0.6% 12.5% Leo http://pda.leo.org/ World Affairs % of sites 8.3% History 0.2% 18.8% Current Archaeology http://archaeology.co.uk/ Quotations 0.2% 0.0% Idiots Quoted http://idiotsquoted.com/iphone/ Military 0.2% 15.4% Miltary.com http://m.military.com/ Crime 0.1% 12.5% SpotCrime http://www.spotcrime.com/iphone.php Disasters 0.0% 0.0% Florida Evacuates http://www.floridaevacuates.net/mobile/ world affairs Other 1.2% 12.0% Topix http://m.topix.com/ Medicine Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) General Religion Weather Finance & Markets Science Environment Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 15. the state of the mobile touch web - a taptu report january 2010 15 mens interest analysis of mobile touch sites* example sites in category mobile touch Top categories Men’s Health % of sites 71.5% Chg % 0.4% Site Name Men’s Health Site URL http://mobile.menshealth.com/ sites Food & Drink Top Gadgets 10.0% 4.9% 6.9% 0.0% Food Network Gizmodo http://www.foodnetwork.mobi/ http://m.gizmodo.com january 2010 Colleges & Unis 4.1% 16.2% Westminster College http://www.westminster.edu/ Hobbies 3.3% 14.3% eHow Mobile http://m.ehow.com/i/ Careers & Jobs 2.4% 7.7% CareerBuilder.com http://mobile.careerbuilder.com/ General 1.1% 10.7% Spike http://m.spike.com Fitness 1.0% 3.6% Pump10 http://www.pumpone.com/iphone/ Glamour Models 0.7% 0.0% Sacha Dean Biyan http://www.eccentris.com/mobile/ Girl Mag 0.2% 0.0% Playboy http://wap.playboy.com Other 0.8% 9.5% Bullz-Eye.com http://wap.bullz-eye.com Mens Interest % of sites: 5.3% Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) mens interest Men’s Health Food & Drink Top Gadgets Colleges & Unis Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 16. the state of the mobile touch web - a taptu report january 2010 16 secret exit trendhunter http://iphone.secretexit.com/ http://www.trendhunter.com/mobile example mens interest mobile touch sites 5ubox ralph lauren rugby http://www.5ubox.com/ip/ http://i.rugby.com/ victoria’s secret dolce & gabbanna http://mobile.victoriassecret.com http://www.dolcegabbana.mob example womens interest mobile touch sites food network tv fashionism http://www.foodnetwork.mobi/ http://m.fashionism.ca/
  • 17. the state of the mobile touch web - a taptu report january 2010 17 womens interest analysis of mobile touch sites* example sites in category mobile touch Top categories Women’s Health % of sites 73.7% Chg % 0.4% Site Name Site URL sites Miss Mint http://missmint.com/ Food & Drink 10.1% 6.6% Chow http://m.chow.com Colleges & Unis 3.6% 11.8% MIT http://www.mit.edu/m/ january 2010 Careers & Jobs 2.5% 9.2% Guardian jobs http://guardianjobs.mobi/ Beauty 2.1% 5.3% TotalBeauty.com http://www.totalbeauty.com/mobile Hobbies 1.5% 7.3% DC Spring http://www.dcspringantiques.com/iphone/ General 1.3% 5.6% ELLEgirl http://wap.ellegirl.com/ Fitness 1.1% 6.9% That’s Fit http://www.feedm8.com/thatsfit Hair 1.1% 10.7% Pantene http://wap.pantene.com/ Astrology 0.6% 28.6% Starkiva http://www.starkiva.com/ Love & Dating 0.5% 0.0% Romance Women http://twilightwap.com/romance Other 1.9% 17.0% MyLifetime.com http://m.mylifetime.com Womens Interest % of sites 4.7% Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) womens interest Women’s Health Food & Drink Colleges & Unis Careers & Jobs Beauty Hobbies Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 18. the state of the mobile touch web - a taptu report january 2010 18 music mobile qnalysis of mobile touch sites* example sites in category touch sites Top categories General % of sites 32.3% Chg % 5.1% Site Name Spin Magazine Site URL http://m.spin.com/ january 2010 Radio 21.1% 7.2% AccuRadio http://accuradio.com/iphone/ Artists 18.6% 13.5% The Club http://the-club.mobi Events/ Gigs 9.1% 5.5% Glastonbury http://www.glastonbury.mobi/ Free Ringtones 2.4% 7.1% Zedge http://m.zedge.net Videos 2.0% 0.0% MyWaves http://www.mywaves.com/m/ Info 0.8% 0.0% Billboard http://m.billboard.com/ Lyrics 0.8% 66.7% Metro Lyrics http://m.metrolyrics.com/ Other 12.9% 15.5% Kompoz http://iphone.kompoz.com Music % of sites: 1.5% Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) music General Radio Artists Events/Gigs Free Ringtones Videos Other Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 19. the state of the mobile touch web - a taptu report january 2010 19 ministry of sound idio http://m.ministryofsound.com/ http://m.idiomag.com example music mobile touch sites last.fm spin.com http://myrocketdailydeals.com/ http://m.spin.com/ nike espn http://www.nike.com http://m.espn.go.com/ example sport mobile touch sites nfl.com goal.com http://nfl.com http://www.goal.com
  • 20. the state of the mobile touch web - a taptu report january 2010 20 sport mobile analysis of mobile touch sites* example sites in category touch sites Top categories General/Multi Sports % of sites 29.1% Chg % 5.8% Site Name ESPN Site URL http://m.espn.go.com/ january 2010 MLB 7.3% 6.4% MLB.com http://wap.mlb.com/ NBA 6.6% 4.7% RealGM http://wap.realgm.com NFL 5.7% 11.4% SB Nation http://mobile.sbnation.com Golf 4.4% 3.4% GOLF.com http://m.golf.com/ Soccer 3.9% 12.5% Goal.com http://m.goal.com/ Formula 1 1.9% 18.2% Racer.com http://mobile.racer.com/ Indy Car 1.7% 20.0% IndyCar Mobile http://m.indycar.com/ Sport % of sites 1.2% NCAA Football 1.6% 22.2% GatorZone http://gatorzone.com/iphone/ NHL 1.5% 0.0% NHL.com http://m.nhl.com/ Olympics 1.5% 42.9% NBC Olympics http://mobile.nbcolympics.com NASCAR 1.0% 40.0% ThatsRacin.com http://www.thatsracin.com/mobile/ Boxing 1.0% 40.0% SI.com Boxing http://m.si.com/cats/box_sp Horse Racing 0.9% 20.0% Thoroughbred Daily News http://www.tdnmobile.com/ sport Wrestling 0.9% 0.0% WWE http://wap.wwe.com/ MLB Women’s Basketball 0.6% 0.0% WNBA http://wap.wnba.com/ NBA Cricket 0.6% 33.3% England Cricket Board http://www.ecb.co.uk/mobile/ NFL Rugby Union 0.4% 0.0% Player 23 http://www.player23.mobi/ Golf Tennis 0.4% 0.0% US Open http://www.usopen.com/mobile/ Soccer Women’s Soccer 0.1% 0.0% SEC Sports http://m.secdn.com/ Formula 1 Other 29.0% 15.7% GO211 http://m.go211.com/ NHL Total 100.0% Important: To view site, go to site URL on your touchscreen phone (Many sites do not render properly on PC browsers) Notes: Indexing .com, .net, .org domains + DMOZ. Percentages based on analysis of English language sites (84.9% of sites indexed). % change equals current month versus previous.
  • 21. the state of the mobile touch web - a taptu report january 2010 21 about Founded in 2007, Taptu built a strong user base and reputation for entertainment search sign-up for future reports visit http://www.taptu.com/metrics taptu on mobile devices. The service was available globally in 5 languages, generated in excess try taptu for free of 1 million searches per day and over 3.2 Please visit http://www.taptu.com million users (June 2009) and picked up several on your touch screen mobile international awards along the way. Download Taptu Touch Search from the Apple Taptu has been crawling and indexing the App Store or Android marketplace Mobile Touch Web since early 2009. Consumers can now, for the first time, search and explore more info millions of mobile touch web sites, apps, images http://www.taptu.com and the realtime web from their touch screen http://www.taptu.com/blog mobile device. Taptu is also making this unique index available to third parties via an API. get in touch email hello@taptu.com twitter @taptu report Taptu scans 110 million internet domains each month, using a cluster of 750 servers, “Higher quality” sites which as used as the basis of our category-level analysis are defined as methodology downloading approximately 10 terabytes of data those with above average quality score for either for each scan. Each scanned site is checked visual quality or information quality. These quality against a number of tests for potential mobile ratings, together with site popularity data, are touchscreen-friendliness. used as the basis for our selections of Taptu january 2010 Candidate sites are then filtered to identify Top 10 Touch Screen Sites in each of the topic categories. English language sites, then further evaluated for site quality, then classified by type.

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