This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics
...
This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics
For more info check out our blog or get in touch over twitter @taptu.
kampman8You can find more ipad cases http://appleipad-cases.net here. Thanks!2 years ago
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Teamstudio at TeamstudioThanks Amaury. We published just after the iPad launch, we probably missed a trick or two. IMHO the iPad is going the same way - touch-optimized Web content as well as touch-optimized apps.
On iPad, all of this content needs exactly the same kind of adaptation to touch it does on the iPhone - it's just the screen size is larger. So the Taptu approach of crawling the Web and detecting the touch-friendly sites is going to work just as well for iPad-adapted sites, once the Web develops get moving on this new device.
Introducing The Mobile Touch WebPresentation Transcript
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Introducing
The Mobile Touch Web
January 2010
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the rise of the touchscreen
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• 2007: the iPhone launched
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• 2007: the iPhone launched
• 2008: the App Store opened
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• 2007: the iPhone launched
• 2008: the App Store opened
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• 2010: there are around 326,000 touch-
friendly websites
• 2007: the iPhone launched
• 2008: the App Store opened
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• 2010: there are around 326,000 touch-
friendly websites
• 2012: it is estimated that the number of
mobile touchscreen devices will rise to
680,000,000
mobile touchscreen shipments
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platform optimized content
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
• new mass media platforms often inherit
content from their predecessor
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
• new mass media platforms often inherit
content from their predecessor
• platform-optimized content quickly
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develops in waves
mobile touch screen devices are the
next mass media platform
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
mass media platform evolution
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
the touch ecosystem
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it’s not all about the app stores
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the touch ecosystem
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the touch ecosystem by category
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touch-friendly content
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who is making use of the touch web?
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touch-friendly web by category
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breakdown by sub-category
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shopping & services
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music
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places, travel & local
world affairs
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women’s interest
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men’s interest
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we also measure the quality of mobile
touch websites
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Top 10s available in all
major content categories
the gateway to touch media
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sign up for future reports
www.taptu.com/metrics
more info, tell us what you think
www.taptu.com/blog
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get in touch
@taptu
Semon
On iPad, all of this content needs exactly the same kind of adaptation to touch it does on the iPhone - it's just the screen size is larger. So the Taptu approach of crawling the Web and detecting the touch-friendly sites is going to work just as well for iPad-adapted sites, once the Web develops get moving on this new device.
Steve Ives 3 years ago