Introducing The Mobile Touch Web

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This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics

For more info check out our blog or get in touch over twitter @taptu.

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Introducing The Mobile Touch Web

  1. 1. Defused-Regular
  2. 2. Introducing The Mobile Touch Web January 2010 Defused-Regular
  3. 3. the rise of the touchscreen Defused-Regular
  4. 4. • 2007: the iPhone launched Defused-Regular
  5. 5. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular
  6. 6. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites
  7. 7. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites • 2012: it is estimated that the number of mobile touchscreen devices will rise to 680,000,000
  8. 8. mobile touchscreen shipments Defused-Regular
  9. 9. platform optimized content Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  10. 10. • new mass media platforms often inherit content from their predecessor Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  11. 11. • new mass media platforms often inherit content from their predecessor • platform-optimized content quickly Defused-Regular develops in waves
  12. 12. mobile touch screen devices are the next mass media platform Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  13. 13. mass media platform evolution Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  14. 14. the touch ecosystem Defused-Regular
  15. 15. it’s not all about the app stores Defused-Regular
  16. 16. the touch ecosystem Defused-Regular
  17. 17. the touch ecosystem by category Defused-Regular
  18. 18. Defused-Regular
  19. 19. touch-friendly content Defused-Regular
  20. 20. who is making use of the touch web? Defused-Regular
  21. 21. touch-friendly web by category Defused-Regular
  22. 22. breakdown by sub-category Defused-Regular
  23. 23. shopping & services Defused-Regular
  24. 24. music Defused-Regular
  25. 25. Defused-Regular places, travel & local
  26. 26. world affairs Defused-Regular
  27. 27. women’s interest Defused-Regular
  28. 28. men’s interest Defused-Regular
  29. 29. we also measure the quality of mobile touch websites Defused-Regular
  30. 30. Defused-Regular Top 10s available in all major content categories
  31. 31. the gateway to touch media Defused-Regular
  32. 32. sign up for future reports www.taptu.com/metrics more info, tell us what you think www.taptu.com/blog Defused-Regular get in touch @taptu

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