Introducing The Mobile Touch Web
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Introducing The Mobile Touch Web

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This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics ...

This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics

For more info check out our blog or get in touch over twitter @taptu.

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  • Full Name Full Name Comment goes here.
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  • You can find more ipad cases http://appleipad-cases.net here. Thanks!
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  • Thanks Amaury. We published just after the iPad launch, we probably missed a trick or two. IMHO the iPad is going the same way - touch-optimized Web content as well as touch-optimized apps.

    On iPad, all of this content needs exactly the same kind of adaptation to touch it does on the iPhone - it's just the screen size is larger. So the Taptu approach of crawling the Web and detecting the touch-friendly sites is going to work just as well for iPad-adapted sites, once the Web develops get moving on this new device.

    Steve Ives
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  • Very neat presentation ... which doesn't mention the iPad ?
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Introducing The Mobile Touch Web Presentation Transcript

  • 1. Defused-Regular
  • 2. Introducing The Mobile Touch Web January 2010 Defused-Regular
  • 3. the rise of the touchscreen Defused-Regular
  • 4. • 2007: the iPhone launched Defused-Regular
  • 5. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular
  • 6. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites
  • 7. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites • 2012: it is estimated that the number of mobile touchscreen devices will rise to 680,000,000
  • 8. mobile touchscreen shipments Defused-Regular
  • 9. platform optimized content Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  • 10. • new mass media platforms often inherit content from their predecessor Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  • 11. • new mass media platforms often inherit content from their predecessor • platform-optimized content quickly Defused-Regular develops in waves
  • 12. mobile touch screen devices are the next mass media platform Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  • 13. mass media platform evolution Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
  • 14. the touch ecosystem Defused-Regular
  • 15. it’s not all about the app stores Defused-Regular
  • 16. the touch ecosystem Defused-Regular
  • 17. the touch ecosystem by category Defused-Regular
  • 18. Defused-Regular
  • 19. touch-friendly content Defused-Regular
  • 20. who is making use of the touch web? Defused-Regular
  • 21. touch-friendly web by category Defused-Regular
  • 22. breakdown by sub-category Defused-Regular
  • 23. shopping & services Defused-Regular
  • 24. music Defused-Regular
  • 25. Defused-Regular places, travel & local
  • 26. world affairs Defused-Regular
  • 27. women’s interest Defused-Regular
  • 28. men’s interest Defused-Regular
  • 29. we also measure the quality of mobile touch websites Defused-Regular
  • 30. Defused-Regular Top 10s available in all major content categories
  • 31. the gateway to touch media Defused-Regular
  • 32. sign up for future reports www.taptu.com/metrics more info, tell us what you think www.taptu.com/blog Defused-Regular get in touch @taptu