Artisan Lettuce <ul><ul><ul><li>A unique and beautiful family of fully mature petite whole head varieties in flavorful Red...
Artisan Lettuce: A Cross-Over Product <ul><li>Artisan Lettuce is seeing growth that rivals Romaine Hearts </li></ul><ul><l...
Consumer Research Findings  <ul><li>86% of consumers who try Artisan Lettuce are likely to purchase it if their local groc...
Easy to Prepare <ul><li>Enjoy the best fresh salad ever in just minutes </li></ul><ul><li>Simply cut and rinse desired amo...
Artisan Lettuce <ul><ul><ul><li>Offers superior variety and versatility for tossed salads, wedge salads and wraps </li></u...
The Tanimura & Antle Artisan ®  Family <ul><li>A growing family of unique varieties available exclusively from Tanimura & ...
4 ct. Artisan Clamshell vs.  2-5 oz Bags Spring Mix Tanimura & Antle 4 count Artisan Lettuce clamshell offers significantl...
6 ct. Artisan Clamshell vs.  16 oz Clamshell Spring Mix Superior Flavor, Freshness, Variety AND VALUE Tanimura & Antle 6 c...
Artisan 8lb Foodservice Carton vs.  Spring Mix Foodservice Carton Tanimura & Antle 8lb Foodservice Carton of Artisan Lettu...
New!  Artisan Romaine <ul><ul><ul><li>Tanimura & Antle Artisan ®  Romaine is a new romaine variety </li></ul></ul></ul><ul...
Another Tanimura & Antle Artisan ®  Masterpiece  <ul><li>NEW petite fully mature variety with the firm crunch of iceberg l...
A New Way to Enjoy Fresh Lettuce! <ul><li>Ideal for many uses outside the salad bowl for healthy, delicious and convenient...
Multi-Function Retail Packaging <ul><li>Proprietary clamshell protects each head of lettuce and maintains optimal freshnes...
Gaining Fans in all Markets <ul><li>“ Since offering Artisan Lettuce as an alternative to Spring Mix, our salad sales cont...
What Consumers are Saying on Facebook Click to edit Master title style
Available Point of Sale: Artisan Lettuce Click to edit Master title style
Available POS for Salad Smarts Promotion Click to edit Master title style
Taste For Yourself! <ul><li>Want to taste for yourself why Tanimura & Antle Artisan ®  is proving to be the superior choic...
 
Artisan Red Onions <ul><ul><ul><li>Tanimura & Antle’s Artisan ®  Red Onions are the result of over 20 years of experienced...
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Tanimura & Antle Artisan

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Learn about the unique and flavorful Artisan line grown by the Tanimura & Antle Family Farm in the Salinas Valley.

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  • Images of Harvest and Field Packing to show FS and Retail customer the unique growing and packing process. Take them into the field. (Pisto B-roll)
  • Merhandising Shots showing product in two places in retail store.
  • Cut Rinse and Crisp segment of Artisan Lettuce video.
  • Show imagery of prepared dishes featuring wraps, wedge and tossed salads.
  • 7/20-Missing Cost per unit from US Marketing. Will get to us by next week.
  • 7/20-Missing Cost per unit from US Marketing. Will get to us by next week.
  • Add yield data and shelf life data.
  • Show prep video content here.
  • Tanimura & Antle Artisan

    1. 2. Artisan Lettuce <ul><ul><ul><li>A unique and beautiful family of fully mature petite whole head varieties in flavorful Red and Green Gem, Oak and Tango </li></ul></ul></ul><ul><ul><ul><li>Artisan Lettuce is a fresher alternative to spring mix and other bagged salads </li></ul></ul></ul><ul><ul><ul><li>Harvested and field packed at optimum freshness to ensure peak flavor, texture, freshness and quality </li></ul></ul></ul>Click to edit Master title style Petite Tango Tight heads with incised ruffled leaves. Sharp intense flavor with a hint of spice. Petite Oak Broad, loose heads with ruffled leaves.Soft full texture with refreshing flavor. Petite Gem Dense, compact heads with wide leaves. Crunchy lettuce with sweet flavor.
    2. 3. Artisan Lettuce: A Cross-Over Product <ul><li>Artisan Lettuce is seeing growth that rivals Romaine Hearts </li></ul><ul><li>Similar to Romaine Hearts, whole head and unprocessed Artisan Lettuce is a cross-over product giving shoppers a value-added choice and the Grocer a higher ring </li></ul><ul><li>Supports growing consumer preference for fresh produce over processed * </li></ul><ul><li>* PMA 2006 Consumer Packaging Research Study </li></ul>Click to edit Master title style
    3. 4. Consumer Research Findings <ul><li>86% of consumers who try Artisan Lettuce are likely to purchase it if their local grocer carried it </li></ul><ul><li>Consumers estimate they would purchase Artisan Lettuce as often as they purchase other types of lettuce </li></ul><ul><li>The majority of consumers expect to find Artisan merchandised near packaged salads </li></ul>Click to edit Master title style
    4. 5. Easy to Prepare <ul><li>Enjoy the best fresh salad ever in just minutes </li></ul><ul><li>Simply cut and rinse desired amount </li></ul><ul><li>Store remaining lettuce in stay-fresh clamshell </li></ul><ul><li>For extra crunch, crisp in the fridge for at least 30 minutes before eating </li></ul><ul><li> See our quick and easy prep video at artisanlettuce.com </li></ul>Click to edit Master title style
    5. 6. Artisan Lettuce <ul><ul><ul><li>Offers superior variety and versatility for tossed salads, wedge salads and wraps </li></ul></ul></ul><ul><ul><ul><li>Proven to stay fresher longer than any other bagged or fresh lettuce available, with at least an 18-day shelf life </li></ul></ul></ul><ul><ul><ul><li>Excellent “fork-ability”. Texture stands up to dressing and toppings without wilting </li></ul></ul></ul><ul><ul><ul><li>Yields valuable amount of product: </li></ul></ul></ul><ul><ul><li>Artisan Lettuce 4-count clamshell makes 4 main or 8 side dish salads </li></ul></ul><ul><ul><li>Artisan Lettuce 6-count clamshell makes 6 main or 12 side dish salads </li></ul></ul><ul><ul><li>Artisan Lettuce 8lb Foodservice case makes 79 8” plate salads. </li></ul></ul>Click to edit Master title style
    6. 7. The Tanimura & Antle Artisan ® Family <ul><li>A growing family of unique varieties available exclusively from Tanimura & Antle </li></ul><ul><li>All Artisan varieties are grown on USA family farms and harvested at the peak of freshness and quality using sustainable practices </li></ul><ul><li>The Artisan line includes: Artisan Lettuce Artisan Red Onions New Artisan Romaine </li></ul>Click to edit Master title style
    7. 8. 4 ct. Artisan Clamshell vs. 2-5 oz Bags Spring Mix Tanimura & Antle 4 count Artisan Lettuce clamshell offers significantly more value to the consumer than 2-5 oz Bags of Spring Mix. * Cost data pulled from independent 3 rd party store audit July 2011 and Tanimura & Antle Artisan customers. Superior Flavor, Freshness, Variety AND VALUE
    8. 9. 6 ct. Artisan Clamshell vs. 16 oz Clamshell Spring Mix Superior Flavor, Freshness, Variety AND VALUE Tanimura & Antle 6 count Artisan Lettuce clamshell offers significantly more value to the consumer than 16 oz Clamshell of Spring Mix. * Cost data pulled from independent 3 rd party store audit July 2011 and Tanimura & Antle Artisan customers.
    9. 10. Artisan 8lb Foodservice Carton vs. Spring Mix Foodservice Carton Tanimura & Antle 8lb Foodservice Carton of Artisan Lettuce offers significantly more value to the Foodservice market than Spring Mix Blend. Superior Flavor, Freshness, Variety AND VALUE
    10. 11. New! Artisan Romaine <ul><ul><ul><li>Tanimura & Antle Artisan ® Romaine is a new romaine variety </li></ul></ul></ul><ul><ul><ul><li>Unique and versatile, this Artisan Romaine offers a new way to enjoy lettuce using the leaf whole and filling, dipping or even grilling </li></ul></ul></ul><ul><ul><ul><li>This new item is offered to both Foodservice and Retail markets and is available year-round </li></ul></ul></ul><ul><ul><ul><li>“ The quality of the product is outstanding, both visually and texturally. ” </li></ul></ul></ul><ul><ul><ul><li>— International Culinary Center </li></ul></ul></ul>Click to edit Master title style Artisan Romaine Tight, heavy heads with uniform leaf shape and size. Firm crunch and refreshing sweet flavor
    11. 12. Another Tanimura & Antle Artisan ® Masterpiece <ul><li>NEW petite fully mature variety with the firm crunch of iceberg lettuce and the refreshing sweet flavor of a romaine heart. </li></ul><ul><li>Tight, heavy heads with uniform leaf shape and size. </li></ul><ul><li>Small and tender ribs for more yield per head, no need to remove. </li></ul>
    12. 13. A New Way to Enjoy Fresh Lettuce! <ul><li>Ideal for many uses outside the salad bowl for healthy, delicious and convenient meals: </li></ul><ul><ul><li>Use leaves instead of chips for dips and spreads. </li></ul></ul><ul><ul><li>Create wraps with favorite fillings. </li></ul></ul><ul><ul><li>Grill with olive oil for delicious warm salads. </li></ul></ul>Easy to Prep <ul><li>Cut off end, and gently separate whole leaves to fill or dip. </li></ul><ul><li>Cut in half to prepare to grill or braise. </li></ul><ul><li>Cut off end, then twice more for simple and sweet salad. </li></ul>
    13. 14. Multi-Function Retail Packaging <ul><li>Proprietary clamshell protects each head of lettuce and maintains optimal freshness </li></ul><ul><li>Research shows consumers find the packaging valuable to the product * </li></ul><ul><li>Easy to handle and display </li></ul><ul><li>Tamper-evident seal offers added safety and security </li></ul><ul><li>High graphic and colorful seasonal promotional labels serve as powerful POS visuals in store cases and shelves </li></ul><ul><li>Informative bottom label </li></ul><ul><li>* PMA 2006 Consumer Packaging Research Study </li></ul>Click to edit Master title style
    14. 15. Gaining Fans in all Markets <ul><li>“ Since offering Artisan Lettuce as an alternative to Spring Mix, our salad sales continue to increase.” - Foodservice Customer </li></ul><ul><li>“ So pleased with the great flavor, color and freshness! You have a winner and I will continue to buy Artisan Lettuce.” - Helen S., Springfield, MA </li></ul><ul><li>“ The quality of this product is unbelievable, we have had no rejections since starting the Artisan Lettuce Program.” - Retail Customer </li></ul>Click to edit Master title style
    15. 16. What Consumers are Saying on Facebook Click to edit Master title style
    16. 17. Available Point of Sale: Artisan Lettuce Click to edit Master title style
    17. 18. Available POS for Salad Smarts Promotion Click to edit Master title style
    18. 19. Taste For Yourself! <ul><li>Want to taste for yourself why Tanimura & Antle Artisan ® is proving to be the superior choice? Contact our Sales Team today for a free sample case </li></ul><ul><li>1-800-772-4542 </li></ul>
    19. 21. Artisan Red Onions <ul><ul><ul><li>Tanimura & Antle’s Artisan ® Red Onions are the result of over 20 years of experienced breeding and growing </li></ul></ul></ul><ul><ul><ul><li>With their unique flat shape, these proprietary variety red onions are originally from Italy </li></ul></ul></ul><ul><ul><ul><li>Mild savory flavor is not overpowering or pungent making for a variety of uses </li></ul></ul></ul><ul><ul><ul><li>Hand trimmed for consistent quality </li></ul></ul></ul>Click to edit Master title style

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