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Beyond Buzzwords - Extending PR & Marketing through Social Media

by Founder & Managing Partner at Oseon GmbH & Co. KG on Mar 16, 2009

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Introduction to a strategic approach to Social Media for PR & Marketing with a focus on the methodology introduced by Li & Bernoff in "groundswell". First presented at a DowJones Briefing in Amsterdam ...

Introduction to a strategic approach to Social Media for PR & Marketing with a focus on the methodology introduced by Li & Bernoff in "groundswell". First presented at a DowJones Briefing in Amsterdam on March 18, 2009.

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Beyond Buzzwords - Extending PR & Marketing through Social Media Beyond Buzzwords - Extending PR & Marketing through Social Media Webinar Transcript