7 PR tips for startups
(and others, too)
By Tapio Liller - Oseon Conversations
@tapioliller

About Tapio
• 34, based in Frankfurt am Main
• 6+ years international PR experience
• Tech PR background (IT & digital media)
• Blog: www.opensourcepr.de
• Twitter: @tapioliller
• Founder of Oseon Conversations

Positioning graphic licensed under creative commons by-cc,
by Mathias Maul www.maulco.c om
About Oseon Conversations

7 PR Tips
Just a bit of food for thought

1. Know your market and
your customer
Research & collect data.
Understand customer needs.
Define differentiators.

2. Build a great product
Focus on customer needs.
Keep it simple.
Make sure it works, really.
Localise properly!

3. Prepare before talking
to the press
Refine and over-simplify your pitch.
Research who writes about your stuff.
Call and be nice. Expect disinterest.
Don‘t send press releases!

4. Blog and present at
conferences
It‘s your product. Talk about it.
If it‘s cool, the media will talk to you.

5. Get help from an expert
If you feel uncomfortable with the
above, get a pro to see you through.

6. Talk issues, not features
The story is not in what it does, but
in what it‘s for.
Focus on customer pain-points and
how you solve them.

7. Insist on results and budget
transparency
When working with a consultant or
agency, make sure you agree on goals.
It‘s your funding money, so you
better spend it wisely.

7 tips to keep in mind
1. Know your market and your customer
2. Build a great product
3. Prepare before talking to the press
4. Blog and present at conferences
5. Get help from an expert
6. Talk issues, not features
7. Insist on results and budget transparency

One more thing!
PR is about building sustainable
relationships.
PR costs time and money.
Don‘t expect miracles.

Come talk to me!
Slides: www.slideshare.net/tapioliller
tapio@oseon.com
@tapioliller
+49 (0)700-54 55 37 33