Mobile Monday Momentum Accelerator
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Details about the Mobile Monday Momentum Accelerator in Silicon Valley.

Details about the Mobile Monday Momentum Accelerator in Silicon Valley.

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Mobile Monday Momentum Accelerator Presentation Transcript

  • 1. Team Mario Tapia • 12+ years Mobile Industry Experience • Yahoo Mobile, Disney, GetJar, Danger • Founder of Mobile Monday Silicon Valley • B.S. Cal State Fresno Arte Merritt • 12+ years Mobile Industry Experience • Motally, Yahoo, Vettro, Helio, Turner • Founder of MIT Wireless Forum • Founder & CEO of Motally • Sold to Nokia in 2010 • Launched Turner Broadcasting’s Accelerator Program, Media Camp • S.B. MIT Greg Prosl • 15+ years of digital media experience, 7+ in online video, • Core Systems/Questar/Micro systems/MountainZone and BroadbandSports. • 5min Media (acquired by Aol). • B.A Northeastern University
  • 2. Team Ryan Bloomer • 7+ years of experience in mostly BD and Marketing • Blumberg Capital • Yushan Ventures • Merrill Lynch • Currently at 1-Page, the next generation talent selection platform for enterprises • B.A. Boston University Mike Chen • 10+ years of experience • FriendFinder – acquired by Penthouse, • Xoom – Sequoia , • Ancestry – IPO • Cisco/Adobe/Wells Fargo • Director of Corporate Innovation at RocketSpace, • 120 brands & Fortune 1000 16000+ early stage companies • MBA University of London Mike Rowehl • Founder and CTO of Metaresolver • First engineer at AdMob • Launch engineer at Chomp, Skyfire, Ning • Founder Mobile Monday SV
  • 3. Mobile Monday Mobile Monday is a global community of developers, entrepreneurs and professionals fostering cooperation and business through educational and networking events - World’s Leading Mobile Community • Operates in 140 cities in 50 countries • Reaches over 100,000 developers - Non Profit 501(c) - Community Goals: To facilitate networking between small and large companies To encourage innovation within the mobile industry To contribute to the education of the broader public To present innovative visions, trends, studies and forecasts To facilitate and create partnerships
  • 4. Accelerator LandscapeBroad For Profit Focused Non-Profit The only mobile focused and non-profit accelerator
  • 5. Accelerator Program Weekly Workshops - Taught by industry experts - Topics include best practices for increasing user engagement, acquisition, and monetization, mobile development, and more Weekly Dinners - Guests include industry experts and mentors Corporate Sponsor Days - One-on-One in-depth day spent with corporate sponsor - Demos, learn from and engage with sponsor Mentorship Demo Day Corporate Sponsored Twelve Week Program
  • 6. Workshop Classes Kick-Off - Mobile landscape - Device and app stats - Intros Monetization - Ads - in-app purchases - pay vs free Negotiations - Strategy - Techniques - Process Effective Marketing - PR and Marketing Best Practices - Dev Acquisition - Making use of social media and blogs Analytics - What to track - How to use data Open Workshop - Flexible topic Legal Topics - Legal topics facing mobile companies - Contracts issues when working with large companies - Licensing - Patent / trademark UI/UX - Best practices Selling to the Enterprise - Selling into a handset manufacturer, operator or brand M&A - When should you sell? - M&A “war stories” - How does the process work? - Should you hire an i- banker? Scaling Development - Scaling database - big data - hadoop - AWS - Handling load Pitching - Pitching tips and practice to the VC or partner
  • 7. Startup Applicants
  • 8. Startup Benefits Community exposure • Shared office space with other mobile startups • Exposure to Silicon Valley ecosystem Mentorship • One-on-one mentorship and classes taught by industry experts Global exposure Accelerate commercial relationships • Work closely with corporate sponsors Funding Opportunity • Private pitch sessions with leading VCs and angels • Demo day opportunity to pitch to VCs and angels Access to brands • Executive level access to industry players, sponsors, and VCs
  • 9. @RocketSpace Campus • With a dedicated open innovation team, RocketSpace Campus supports brands and corporations with strategic relationship building with top-tier startups. • With the highest concentration of top startups from all over the world, RocketSpace Campus provides the perfect ecosystem for Momentum startup finalists.
  • 10. Target Applicants - Minimum requirements for applicants • At least 2 people • Shipping Live Product • Angel funding or graduate of other startup program (Pre-series A) • "Graduate" program, not startup basics - Each application will be scored on five criteria: • Team • Product - Finalists will be vetted with participating corporate sponsors before final selection • Market Viability • Traction • Fit for Mobile Industry
  • 11. Application Process - Where to Apply - momentum.mobilemonday.us/apply • Company Name • Website • Funding • Size • Presentation • Video of product
  • 12. Partners & Sponsors
  • 13. Why Mobile Monday? - Global Brand • Operates in 125 cities in 50 countries - Unparalleled access • Global network of mobile industry experts, VCs, startups and established companies • Mobile Monday SV Chapter has over 5,000 members alone - Vertically focused on mobile • Focus on mobile specific topics and areas of expertise • Benefits mobile startups and mobile corporate sponsors • Focus on commercializing product over startup basics - Team has 12+ years picking winners • Track record identifying upcoming, successful companies, early - Non-profit status
  • 14. Partner Benefits Strengthen relationships in the startup community and Silicon Valley Executive level exposure in Silicon Valley Early access to startups • Participate in selection process • Access to application pool • Ability to invest early Reinforce brand as innovative • Corporate branding on accelerator program and all Mobile Monday SV events for 2013 Spur innovation in mobile space • Ability to select workshop topics • Influence product roadmaps • Mentor startups • 1-on-1 corporate demo days • Greater insights into startup ecosystem • VCs, startups, industry experts • Invites to Mobile Monday CxO dinners
  • 15. Target Partners - Handset Manufacturers & OS Providers • e.g. Nokia, RIM, Samsung, Apple, Google, MS - Operators • e.g. AT&T, Verizon, Vodafone, Softbank, Orange - Brands • e.g. ESPN, NBC, Kraft, Coke, P&G, Unilever, AmBev, etc - Government Agencies • e.g. Citi.SF, Startup America
  • 16. Partner Program • Corporate branding on marketing materials and website • Early Access to Startups • Influence roadmaps • Ability to invest early • Participate in selection process of applicants • Access to entire application pool • Ability to select topic area for Workshop • One Corporate Day • 1-on-1 demos with participants • Brainstorming workshops • Corporate Branding on all Mobile Monday SV events during the year • Corporate mentors • 2 invites to all dinners during program • Reinforce brand as innovative • Spur innovation in mobile space • Strengthen relationships in startup community • Executive Level Exposure $25,000 Benefits
  • 17. Partners Today Want to be a Sponsors/Partners? contact us: momentum@mobilemonday.us
  • 18. Angels and Mentors
  • 19. Angel Investors • High quality, pre-vetted deal flow, saving you time • Ability to invest early, direct investment with Startups of your choice • VIP invite to Demo Day • Executive Level Exposure to the Sponsors • Angel branding on marketing materials and website • One Angel Day • 1-on-1 demos with participants • Brainstorming workshops • Participate in selection process of applicants, if interested • Early Access to Startups • Influence roadmaps • Ability to invest early • Ability to select topic area for Workshop • 2 invites to all dinners during program Early Investment Benefits
  • 20. Venture Capital Supporters Want to be a Sponsors/Partners? contact us: momentum@mobilemonday.us
  • 21. Some of our Mentors Want to be a Mentor? contact us: momentum@mobilemonday.us
  • 22. Spring 2013 Class
  • 23. Applicants for Spring 2 2 1 2 2 5 1 1 1 3 2 1 3 58 4 0 10 20 30 40 50 60 70 Series1
  • 24. Class of Spring 2013 Fiverun, www.fiverun.com - Fiverun brings the “Apple Store” shopping experience to any brick and mortar retailer, enabling retail associates to sell more, faster, directly from a tablet, which unifies online and offline products into a single shopping cart. Locomizer, www.locomizer.com - Locomizer is an enterprise, location analytics platform that enables audience discovery for relevant targeting. Orbeus, www.orbe.us - Orbeus is a cloud-based, visual recognition engine that can make sense of faces, scenes, and objects in both images and videos. PocketMath, www.pocketmathc.om - PocketMath is a mobile Demand- Side Platform that optimizes ads through real-time bidding. Squrl, www.squrl.com - Squrl is a mobile platform for discovering and watching both long and short form video content.
  • 25. Momentum Class In The Press • http://techcrunch.com/2013/06/12/visual- recognition-api-for-google-glass/ • http://techcrunch.com/2013/06/17/squrl- updates-ios-apps-to-simplify-video-discovery- with-better-recommendations-and-social- features/ • Locomizer was named one of the top 25 UK startups:http://mashable.com/2013/06/27/uk- startups/
  • 26. Mario Tapia mario.tapia@mobilemonday.us Arte Merritt arte.merritt@mobilemonday.us Sponsors and Partners contact us: Startups Apply Now!! momentum.mobilemonday.us/apply