AppCampus overview

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AppCampus overview 20120515

AppCampus overview 20120515

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  • 1. AppCampusBoosting The Mobile Ecosystem Helsinki, May 14th 2012 Pekka Sivonen Head of AppCampus 1
  • 2. Background-Finland is a global innovation hub for mobile and vertical like gaming, sport &wellness as well as education and research.-Nokia and Microsoft joined effort to build a new global mobile eco-system aroundthe Windows Phone and other Nokia platforms.-Nokia and Microsoft selected Aalto University as a partner to accelerate thedevelopment of the eco-system globally, with a clear mandate to focus on innovationand originality.-Aalto initiated AppCampus-program to foster the development of new self-sustaining mobile innovation ventures via education, entrepreneurship and researchprograms. 2
  • 3. Scope & MissionThe goal of the AppCampus -program is to create a self-sustaining application development ecosystem that would organically generate newservices and applications for Windows Phone and Nokia Platforms. 3
  • 4. Value Proposition for Developers, Designers, Students…-Awards: 20-70.000 euro / App-Coaching & Education, Product-oriented-Professional SW-Dev. Process & Quality Assurance-Network & Marketing Support, Marketplace & Nokia Store-Online submission for applications: appcampus.fi 4
  • 5. AppCampus Benefits-IPRs remain property of the developers.-No Equity dilution.-No Revenue Share required.Fostering Next level of UX & Entrepreneurial Innovation 5
  • 6. AppCampus QualityAppCampus Quality AssuranceProcess follows internationallywidely accepted standards.Mentoring, training, monitoringand coaching available for youngcompanies to elevate them tohighest quality software standards.End result: better competitivenessin the Marketplace, highercustomer satisfaction. 6
  • 7. Grants – Selection CriteriasApplication should meet some(*) combination of the criteria:1. Innovative, first-to-market app-concepts.2. Differentiated, unique apps, not already available on competingoperating systems.3. Support for key features and APIs of the platform as theybecome available.4. Demonstrated design elegance and technical quality.5. Potential to drive momentum of the new ecosystems.Mere ports of existing applications or simple feeds of syndicatedcontent will not be eligible for funding.(*) not necessarely all. 7
  • 8. Award CategoriesLevel 1 (e.g. 20kEUR)• Relatively simple (standalone) applications.• In calendar time we would expect this to be done in two months.Level 2 (e.g. 50kEUR)• Application which requires interfacing with some existing network (cloud) based service/media/information.• In calendar time we would expect this to be done in three months.Level 3 (e.g. 70kEUR)• Application which includes the development of the network (cloud) service back-end, and interfacing with it.• In calendar time we would expect this to be done in four months or more. 8
  • 9. AppCampus Apps Pipeline 9
  • 10. Next...-Mid May 12 online Grant application x Companies-Mid June 12 announce first grants-Summer: extend geographical coverage,-Fall: educational efforts, Partner/Affilate network-AppCampus Grand Opening during Nokia World 10
  • 11. AppCampus Core TeamPekka Sivonen, Head of AppCampus Paolo Borella, Director AppCampusTapio Siik, AppCampus Evangelist Teemu Seppälä, MarketingZaira Mammadova, Communications Chris Bouret, AppCampus OperationsTeemu Tapanila, AppCampus Coordinator 11
  • 12. ContactsAppCampusMetallimiehenkuja 10, 2nd floorP.O. Box 17600, FI-00076 AaltoFINLANDWeb appcampus.fiTwitter @appcampusfiFacebook facebook.com/appcampus.fi 12