KH? Step 1: Assess. Examine your strengths, weaknesses, opportunities and threats as a campaign – what you have, where you are toward reaching your goals, where things are operating at full speed and where your campaign is struggling. Step 2: Set Goals. Set major milestone dates in each phase with campaign goals attached to each milestone. Set mini-milestones within each phase as a way to build momentum and measure progress to goals. How will you test your organizational capacity across all staff and volunteers at key points? What will the dates of your major milestones look like and feel like? As much as possible your milestone dates and goals should be consistent across all departments on your campaign to create synergy and momentum. Step 3: Plan Program. Given your assessment of resources, what strategy or program will help you use your resources most creatively to meet your goals? Where should you focus and when? What materials need to be created to carry out this program? (Ads? Lit? Sample Scripts?) How will that get done? Step 4: Lead and Manage the Program. Delegate the goals and program activities clearly according to staff, consultant and volunteer roles and responsibilities. Establish training and coaching practices. What are the skills necessary for executing the program? How and when will staff and volunteers learn and practice the skills necessary for the program? How will you re-train those who are struggling? How will you measure and hold staff accountable on coaching time spent with junior staff and volunteer leaders? Step 5: Evaluate and Adjust. What will you measure to make sure you are on track? How will data be captured, stored, and analyzed? What feedback loops will you create to incorporate team learning and reflection so that best practices are understood and shared so your team gets closer to winning over time? How regularly will your team meet to review results and analyze data? How will you communicate with team members about changes to the program?
How to build your winning team Tanya Tarr Texas AFT
• I believe in the cause • It’s convenient and not time-consuming • Sounds like fun – I’d enjoy the activity • It would be good on my resume • It’s a way to meet people • I want to make a difference in my school/life/community • I’ve been helped by the candidate • Someone askedWhy do people volunteer?
Precinct Captain Host a Talk to coffee neighbors Phone bank Come to an event Sign up for email alertsThe Ladder of Engagement
Email-based weekly newsletter with a volunteer spotlight Clear calendar of events, including theme nights “Volunteer appreciation night” Roles with increasing responsibility and recognition Continual training opportunitiesMaintaining Engagement
Retirees Former and current Girl People who played or Boy Scouts team sports Active church or Former and retired religious members Military Former Missionaries Consistent volunteers People in Sales for other organizations Kickball, community Union members gardeners, Habitat for Humanity, PTA, etc.Who makes a good volunteer?
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