Christian Louboutin

Introducing Christian Louboutin

Louboutin’s trademark
"In 1992 I incorporated the red sole into the design of my shoes. This happened by accident as I felt that the shoes lacked energy so I applied red nail polish to the sole of a shoe. This was such a success that it became a permanent fixture."

His designs
High-heeled footwear
Shoes: Court shoe · Mule
Boots : Ballet boot · Beatle boots · Cowboy boot · Fashion boots · Kinky boots · Knee-high boots · Thigh-length boots · Winkle pickers
Types of heel : Kitten heel · Spool heel · Stiletto heel · Clear heels
Handbags

Presence of stores across the world
Christian Louboutin boutiques in Paris :
Rue Jean-Jacques Rousseau,
Rue du Faubourg St-Honoré and
Rue de Grenelle.

Stores across the world
2. Boutiques in the United States:
2in New York (Madison & Horatio),
2in California (West Hollywood & South Coast Plaza),
1in Las Vegas,
1in the Design District in Miami and
opening 1 in Highland Park Village in Dallas.

3. There are 2in London, England :
Motcomb Street.
Mount Street
A new boutique is soon to open in Dublin, Ireland.
4. In Asia :
On Lan Street in Central, Hong Kong
Singapore's Ngee Ann City mall
as well as in Jakarta, Indonesia and Lebanon (Beirut).

5. In Australia stores are located at :
Melbourne
Brisbane
Sydney
Adelaide and
Perth in David Jones stores
6. Louboutin opened his first store in South America in Shopping Iguatemi São Paulo.

Online presence of Christian Louboutin
Official Christian Louboutin Web pages :
www.christianlouboutin.com
www.us.christianlouboutin.com
www.twitter.com/louboutinworld
www.stopfake.christianlouboutin.com
www.carrossenoir.com
www.louboutin-barbie.com
www.louboutin-fetish.com
www.facebook.com/christianlouboutin

Presence on Social network sites
Twitter followers
Facebook followers

Loubi world ! : Website

Louboutin’s Collaborations

Louboutin’s fight against fakes
On March 27, 2007, Louboutin filed an application for U.S. trademark protection of this red sole design.
Adopted a policy of "zero tolerance" to fight not only against sites but also against their suppliers, distribution systems, and auction sites other methods of marketing counterfeit.

Louboutin’s fight against fakes

Actions taken
The following are carefully monitored:
Internet auctions
Websites
Web hosting service providers
URDP procedures
Carry out :
Raids
Investigations
Civil actions

Luxury Institute Survey 2008: Rating for Most Prestigious Women's Luxury Shoe Brands
Christian Louboutin
ManoloBlahnik
Hermes
Sample size :
818 wealthy female American consumers
average income of $348K
average net-worth of $3.6 million, was surveyed online.
Survey done by : Luxury Institute, NY
Source: www.reuters.com

Luxury Institute Survey 2009: High Net-Worth Consumers Rank the "Best of the Best" Shoes
Ranked on the basis of four equally weighted components:
Consistently Superior Quality,
Uniqueness
Exclusivity,
Making the Customer Feel Special and Being Consumed by People Who Are Admired and Respected.

Luxury Brand Status Index Survey
The "Best of the Best" are: (LBSI score out of 10)
-- Women's Shoes
- Christian Louboutin - 8.24
- ManoloBlahnik - 8.07
- Jimmy Choo - 8.02
Survey done by : Luxury Institute, NY
Source: www.reuters.com

“Best of the best” wearing Louboutin’s

Christian Louboutin

by Tanya Jain

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