Christian Louboutin
Upcoming SlideShare
Loading in...5
×
 

Christian Louboutin

on

  • 3,951 views

Christian louboutin and his offline and online presence !

Christian louboutin and his offline and online presence !

Statistics

Views

Total Views
3,951
Views on SlideShare
3,951
Embed Views
0

Actions

Likes
1
Downloads
55
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Christian Louboutin Christian Louboutin Presentation Transcript

  • Introducing Christian Louboutin
  • Louboutin’s trademark
    • "In 1992 I incorporated the red sole into the design of my shoes. This happened by accident as I felt that the shoes lacked energy so I applied red nail polish to the sole of a shoe. This was such a success that it became a permanent fixture."
  • His designs
    High-heeled footwear
    Shoes: Court shoe · Mule
    Boots : Ballet boot · Beatle boots · Cowboy boot · Fashion boots · Kinky boots · Knee-high boots · Thigh-length boots · Winkle pickers
    Types of heel : Kitten heel · Spool heel · Stiletto heel  · Clear heels
    Handbags
  • Presence of stores across the world
    Christian Louboutin boutiques in Paris :
     Rue Jean-Jacques Rousseau,
    Rue du Faubourg St-Honoré and
    Rue de Grenelle.
  • Stores across the world
    2. Boutiques in the United States:
    2in New York (Madison & Horatio),
    2in California (West Hollywood & South Coast Plaza),
    1in Las Vegas,
    1in the Design District in Miami and
    opening 1 in Highland Park Village in Dallas.
  • Stores across the world
    3. There are 2in London, England :
     Motcomb Street.
     Mount Street
    A new boutique is soon to open in Dublin, Ireland.
    4. In Asia :
    On Lan Street in Central, Hong Kong
    Singapore's Ngee Ann City mall
    as well as in Jakarta, Indonesia and Lebanon (Beirut).
  • Stores across the world
    5. In Australia stores are located at :
    Melbourne
    Brisbane
    Sydney
    Adelaide and
    Perth in David Jones stores
    6. Louboutin opened his first store in South America in Shopping Iguatemi São Paulo.
  • Online presence of Christian Louboutin
    Official Christian Louboutin Web pages : 
    www.christianlouboutin.com
    www.us.christianlouboutin.com
    www.twitter.com/louboutinworld
    www.stopfake.christianlouboutin.com
    www.carrossenoir.com
    www.louboutin-barbie.com
    www.louboutin-fetish.com
    www.facebook.com/christianlouboutin
  • Presence on Social network sites
    Twitter followers
    Facebook followers
  • Loubi world ! : Website
  • Louboutin’s Collaborations
  • Louboutin’s fight against fakes
     On March 27, 2007, Louboutin filed an application for U.S. trademark protection of this red sole design.
    Adopted a policy of "zero tolerance" to fight not only against sites but also against their suppliers, distribution systems, and auction sites other methods of marketing counterfeit.
  • Louboutin’s fight against fakes
  • Actions taken
    The following are carefully monitored:
    Internet auctions
    Websites
    Web hosting service providers
    URDP procedures
    Carry out :
    Raids
    Investigations
    Civil actions
  • Luxury Institute Survey 2008: Rating for Most Prestigious Women's Luxury Shoe Brands
    Christian Louboutin
    ManoloBlahnik
    Hermes
    Sample size :
    818 wealthy female American consumers
    average income of $348K
    average net-worth of $3.6 million, was surveyed online.
    Survey done by : Luxury Institute, NY
    Source: www.reuters.com
  • Luxury Institute Survey 2009: High Net-Worth Consumers Rank the "Best of the Best" Shoes
    Ranked on the basis of four equally weighted components:
    Consistently Superior Quality,
    Uniqueness
    Exclusivity,
    Making the Customer Feel Special and Being Consumed by People Who Are Admired and Respected.
  • Luxury Brand Status Index Survey
    The "Best of the Best" are: (LBSI score out of 10)
    -- Women's Shoes
    - Christian Louboutin - 8.24
    - ManoloBlahnik - 8.07
    - Jimmy Choo - 8.02
    Survey done by : Luxury Institute, NY
    Source: www.reuters.com
  • “Best of the best” wearing Louboutin’s