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Using mobile texting and MMS to encourage habitual consumption of vegetables in Stanford undergraduate students.

Using mobile texting and MMS to encourage habitual consumption of vegetables in Stanford undergraduate students.

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  • 1. Veggi n’ habits.stanford.edu Tanya Flores June 3, 2010
  • 2. Encourage Goal: Stanford undergraduate students to order vegetables during their dinner through the use of MMS and text messaging habits.stanford.edu
  • 3. Routine: Follow-up the next morning with an email, Let them know what letting them know who’s vegetables are available at “wining” the challenge their regular dining hall! Ask them whether they ordered the vegetable! 9:00 AM next morning 5:00 PM 8:00 PM habits.stanford.edu
  • 4. Results of ordering: Monday Tuesday Wednesday Thursday Friday Daniel Tiq Gilberto Erika Elizabeth Replied saying they Replied saying they did Did not ordered the vegetable not order the vegetable reply habits.stanford.edu
  • 5. Results of eating: Monday Tuesday Wednesday Thursday Friday Daniel Tiq Gilberto Erika Elizabeth Did not Ate vegetables Did not eat vegetables reply habits.stanford.edu
  • 6. What worked? Just in time triggers “It definitely helped that you sent the messages right before I entered the dining hall.” “Sometimes I would see them, but not clear them so then it was like a 2nd alarm to order the eggplant.” “If I liked the vegetables I ate them because it was there, but the days they served bad stuff it just took up space on my plate” habits.stanford.edu
  • 7. What did not work? Emails did not provide social pressure! They generally did not care about the morning emails. “The only reason I didn’t do it was because I didn’t have room on my plate. There was no reason not to. It was free.” habits.stanford.edu
  • 8. Next time: Answering system Points system? If Physical triggers in through a different there is a “winner” the dining hall? For media - twitter or would that have those that forget facebook - so that driven more the moment they they could reply to motivation? read the MMS/SMS each other? habits.stanford.edu
  • 9. Are you veggin’? habits.stanford.edu