Restaurants in the City Recommendations


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Restaurants in the City Recommendations

  1. 1. By: Tanya ArkoBy: Tanya Arko 810 201 426810 201 426 Internet Marketing RecommendationInternet Marketing Recommendation
  2. 2. AgendaAgenda PerspectivePerspective OverviewOverview Business ReviewBusiness Review RecommendationsRecommendations RationaleRationale
  3. 3. PerspectivePerspective
  4. 4. PerspectivePerspective Social media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs.
  5. 5. PerspectivePerspective Key insights from the 2014 CanadaKey insights from the 2014 Canada Digital Future in Focus report include:Digital Future in Focus report include: - Canada is the leader in online- Canada is the leader in online engagement 35 hours per monthengagement 35 hours per month onlineonline - Smartphone and tablet TV/video- Smartphone and tablet TV/video viewing is growing rapidlyviewing is growing rapidly - More than 600 billion display ad- More than 600 billion display ad impressionsimpressions - Smartphone adoption soared to 75- Smartphone adoption soared to 75 percent among Canadian mobilepercent among Canadian mobile usersusers
  6. 6. PerspectivePerspective
  7. 7. OverviewOverview
  8. 8. Blog TopicBlog Topic Relatively easy topicRelatively easy topic Worked in a restaurant forWorked in a restaurant for yearsyears Like to eat out & try newLike to eat out & try new placesplaces
  9. 9. PersonaPersona Jackie Campbell, 19 years oldJackie Campbell, 19 years old From Temiskaming Shore,From Temiskaming Shore, OntarioOntario Obsessed with food & loves toObsessed with food & loves to eateat New to the city & wants to shareNew to the city & wants to share her restaurant experiencesher restaurant experiences
  10. 10. Blog Post TitlesBlog Post Titles The Keg Restaurant ExperienceThe Keg Restaurant Experience The Halifax Donair ExperienceThe Halifax Donair Experience The Jack’s ExperienceThe Jack’s Experience The Axia ExperienceThe Axia Experience The Olive Garden ExperienceThe Olive Garden Experience The Copacabana ExperienceThe Copacabana Experience The Big Smoke Burger ExperienceThe Big Smoke Burger Experience The Walker’s Fish Market ExperienceThe Walker’s Fish Market Experience The Roncy Public ExperienceThe Roncy Public Experience The La Carnita ExperienceThe La Carnita Experience The K&B ExperienceThe K&B Experience The Moxie’s ExperienceThe Moxie’s Experience
  11. 11. FacebookFacebook
  12. 12. TwitterTwitter
  13. 13. YouTubeYouTube
  14. 14. PinterestPinterest
  15. 15. SummarySummary Facebook was the #1 element usedFacebook was the #1 element used Pinterest & Twitter second bestPinterest & Twitter second best element usedelement used YouTube was the worst elementYouTube was the worst element
  16. 16. Business ReviewBusiness Review
  17. 17. BlogBlog http://restaurantsinthecity.blogspot.ca
  18. 18. FacebookFacebook
  19. 19. TwitterTwitter
  20. 20. YouTubeYouTube
  21. 21. PinterestPinterest TextText
  22. 22. Social BookmarksSocial Bookmarks
  23. 23. RecommendationsRecommendations && RationaleRationale
  24. 24. WebsiteWebsite Hosted by GoDaddy.comHosted by Unlimited storage and bandwidthUnlimited storage and bandwidth 24/7 Technical support24/7 Technical support Easy, one click set-upEasy, one click set-up
  25. 25. BlogBlog More postsMore posts Add videosAdd videos Connect with audienceConnect with audience Link all social mediaLink all social media elements togetherelements together
  26. 26. SEOSEO Video TestimonialsVideo Testimonials Red Hot RoundupsRed Hot Roundups KeywordsKeywords
  27. 27. PPCPPC
  28. 28. DisplayDisplay GoogleGoogle Food NetworkFood Network YahooYahoo Serious EatsSerious Eats Food GawkerFood Gawker FacebookFacebook Food Blog AllianceFood Blog Alliance YelpYelp Food Bloggers of CanadaFood Bloggers of Canada AskAsk
  29. 29. PRPR Creative & CurrentCreative & Current Relevant & InterestingRelevant & Interesting Exposure Done RightExposure Done Right
  30. 30. Mobile MarketingMobile Marketing
  31. 31. Thank - You !Thank - You !