SM_Volkswagen
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SM_Volkswagen

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  • reported sales of 4,536 for the month of March, a 6.2% improvement on last year's performance. Year-to-date, total sales of 10,634 represent a 13% increase over the same period last year.

SM_Volkswagen SM_Volkswagen Presentation Transcript

  • Social Media Marketing Campaign Volkswagen Group members: Tan Wen Yi Vijayananthini Boon Chong Hao Ang Daniel
  • Content
  • Introduction
  • Most remarking and representative car
  • Competitor(BMW)
  • Competitor(BMW)
  • Facebook
  • Twitter
  • Web Traffic Metric
  • Volkswagen Canada Sale Analysis Volkswagen March 2011 April 2011 City Golf/Jetta 8 74 Golf 915 2284 Golf GTI 144 344 New Beetle 41 131 Jetta 2,445 5,464 Eos 47 99 Passat 134 435 Tiguan 559 1,215 Routan 69 152 Touareg 174 436 Total 4,536 10,634
  • Why there is a huge increase?
  • Latest campaign
  •  
  • FANTASY DOES COME TRUE
  • How does it work?
  • Winner?
  • Objective
  • Face to face Interact with the Car-Professionals
  • Why we choose car-professionals?
  • How to win the attractive chance?
  • DREAM CAR
  • Objectives
  • Time Attack
  • Prizes (VW Collector Set)
  • Safety Precaution
  • Objective
  •