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  • 1. Dove Beauty Bar
  • 2. INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 Dove products are mainly concentrated in the US, Europe, UK, Canada and Middle-East. Unilever started its onshore operations in Bangladesh in 1964 The main Dove products are moisturizing body- wash, deodorants, facial cleansers, body lotions, tools, shampoos and conditioners
  • 3.  Vision: Dove is committed to building positive self- esteem and inspiring all women and girls to reach their full potential  Mission: Inspiring women to take great care of themselves
  • 4. Market segment: Skin care, Cleanliness, Beauty Oriented Target Customer group: Beauty conscious upper class female group
  • 5. Dove Beauty Bar
  • 6. Other Products Of Dove
  • 7. Strategic Band Management process
  • 8. Identify and Establish Brand Positioning and Values  Differentiation  Segmentation  Target Marketing and positioning
  • 9. Plan and impairment Brand Marketing Program  Product : Dove product Focused on women beautifulness in their own way. Its a combination of moisturizer and softness so as to satisfy the particular need which was earlier not met.  Price: price is little higher than regular product as It belongs upper and middle class customers of the society  Place: Ensure the availability of product to customer by using Unilever distribution channel  Promotion: Strong Brand promotional activities including realistic TV commercial campaign, magazine and viral marketing
  • 10. Measure and Implement Continues evaluating with –  Band audit  Band equity management system
  • 11. Grow and Sustain Brand Equity  Dove Beauty Bar has got its own stand now a days  It has got impassive brand image on customers mind  Being an associate of Unilever and continues research and development Dove beauty bar will definitely Stand Stronger positioning in market
  • 12. SWOT Analysis Strength  Strong emotional touch  Effective advertising  Support of Unilever Weakness  Only an urban market phenomenon  High pricing reduces the target market
  • 13. SWOT Analysis Opportunity  Continuous innovation  Target male customers Threats  Treating by other home brand like LUX  Other competitors