TANVI BHATT | #SMWInfosys| February 18, 2014
BRAND YOUAn ICONIC Inspiration
TANVI BHATT @ THE SOCIAL MEDIA WEEK - INFOSYS
CELEBRATING YOUR THOUGHT LEADERSHIP
ON SOCIAL MEDIA
WHAT
IS A
A
WHATIS
A BRAND IS
“Is theset of expectations, memories,stories,and
relationships that,taken together,account fora
consumer’sdecis...
AM I A
BRAND?!?
LETS FACE IT!
YOU
BRAND
AND WHAT YOU BELIEVE YOUR BRAND IS,
THE WORLD WILL COME TO BELIEVE IN THAT.
WHEN YOU DON’T
BRAND YOURSELF…
“” ‘Poor
albino
nutcase!’
The Power of
Personal Branding!
‘ OH MY
GOD!!!
He is
Awesome!
I wish I
was like
him!
“I am
Unique,
Rare and
Proud!”
BRAND YOU FACT # 1
You are YOUnique ; Your Brand, Inimitable.
1 Billion Souls
how younique are you?
* 1 Billion Minds
BRAND YOU FACT # 2
If you have a Reputation, YOU are a Brand
BRAND YOU FACT # 3
YOU don’t own your Brand, they do.
YouResideintheirMinds,butRuletheirHearts.
BRAND YOU FACT # 4
Personal Branding is NOT only for CXOs
BRAND YOU FACT # 5
The future belongs to Brand YOU
To your Digital BRAND-PRINT
WHAT MAKES YOU,
BRAND YOU
Discover
The Brand YOU Mosaic
4 Ws
DISCOVERING THE BRAND BRANSON ….
 WHO: An eclectic Entrepreneur
passionate about adventure
and adulation
 WHAT: Has Fun ...
DISCOVERING THE BRAND GAUTAM GHOSH ….
 WHO: A Social Business evangelist
 WHAT: Spearheads Social Learning
and Culture t...
HIGHLIGHT YOUR BRAGGING RIGHTS AND
CLAIM YOUR GAME TO FAME
A #BRANDYOU Tip
THE BRAND YOU STORY
5 STEPS TO STORIES THAT WIN HEARTS
5 STEPS TO STORIES THAT WIN HEARTS
1. STATE YOUR BRAND
2. MAKE BRAND YOU IRRESISTIBLE
3. TIME TRAVEL WITH YOUR BRAND
4. CO...
Design
“PERSONAL BRANDING IS THE FIRST STEP OF LEADERSHIP SOJOURN”
Brand
IS
Thought Leadership
YOUR
1. BRAND YOUR LEADERSHIP
Ifthoumatters,showmehow!
5
PERSONALITY TRAITS
OF
THOUGHT LEADERS
#1-PASSIONATE PERSEVERENCE-
#2-IDEATION FIXATION-
#3-SELF CONVICTION-
#4-INSPIRE CHANGE-
#5-ETERNAL COMMITMENT-
2. LIVE YOUR LEADERSHIP
Leadallyoumay;butwhereto?
. GROW YOUR LEADERSHIP3
DoMoreofLess:FocusonyourFocus!
COMMUNICATING YOUR
THOUGHT LEADERSHIP
THE
BRAND VALUE KING KING
[OR THE THOUGHT LEADERSHIP PYRAMID ]
JACK JACK JACK
EMPEROR
PYRAMID
Examples of The Brand Pyramid
AMIT AGARWAL
Personal Technology+
Web Apps+ Computer Softwares+
Computer Gadgets+ Social Med...
Examples of The Brand Pyramid
DEVDUTT PATTANAIK
Mythology+
Story-teller+ Management+
Leadership+ Art+ Medicine
Personal Branding strategies
for a
BUILDING BRAND VISIBILITY
social brand you
HOW TO BUILD YOUR PERSONAL BRAND ONLINE…
…TO BOOST YOUR PROFESSIONAL REPUTATION OFFLINE
TOOLS FOR BUILDING BRAND YOU ON SOCIAL MEDIA
Socially Linked
 YOUnique Branded Headline + Headshot + URL
 Share your Story in Summary: Text+Video
 Brand your conten...
Get Objective: The TO-DO List
• Awesome-ify your LI bio
• Achieve atleast 500 connects-strategically
• Focus on the networ...
The Social Cocktail
• Be Unforgettable!
• Twitter Bio Checklist: #Passions #Purpose # Profession
#Personify
• Brand your H...
Get Objective: The TO-DO List
• Create a regular tweet stream in hootsuite on a weekly
basis
• Take 5 minute tweet break e...
Social Thought Leadership
 Create a wordpress blog host it on yourname.com
 Be an early adopter of video blogging
 Use ...
The Social Future
• Best of All 3: FB+LI+Twitter
• Conduct online live meetings with upto 10 users: focus
groups/brainstor...
I Me Myself
• Your digital window to the world
• www.yourname.com
• Fully responsive wordpress theme
• MUST HAVE: Opt-in +...
How to Influence your Community
Add
so they
VALUE BRAND
YOU
4 Cs for Content Management
CREATE CURATE
COLLABORATE CELEBRATE
TOOLS FOR MANAGING BRAND YOU
 Manage 5 SM profiles!
(12 with paid v/n)
Schedule your posts
Multiple streams view in 1
...
TOOLS FOR AUTOMATING BRAND YOU
TOOLS FOR MONITORING BRAND YOU
 Enter query
 Choose sources
 Choose frequency
 Choose quality
 Receive Emails
 Modif...
DON’T be the OOPS Brand !
 Be the copy cat Brand: or an invariable Corporate CEO Clone
 Be the ignorant Brand: Ignore so...
Deliver
THE BRAND YOU PROMISE
CLARITY
CONSISTENCY
CONSTANCY
CREDIBILITY
THE BRAND YOU experience
BRAND YOUR BRAND
TALK YOUR BRAND
WALK YOUR BRAND
ROCK YOUR BRAND
TANVI BHATT
Signature Brand Strategist
Panache Studio
………………………………………
Cell: 91-9867651930
Email: info@panache-studio.com
…...
BE ICONIC
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Tanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt at the Social Media Week Infosys
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Tanvi Bhatt at the Social Media Week Infosys

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Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.

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Tanvi Bhatt at the Social Media Week Infosys

  1. 1. TANVI BHATT | #SMWInfosys| February 18, 2014 BRAND YOUAn ICONIC Inspiration
  2. 2. TANVI BHATT @ THE SOCIAL MEDIA WEEK - INFOSYS CELEBRATING YOUR THOUGHT LEADERSHIP ON SOCIAL MEDIA
  3. 3. WHAT IS A
  4. 4. A WHATIS
  5. 5. A BRAND IS “Is theset of expectations, memories,stories,and relationships that,taken together,account fora consumer’sdecisiontochooseoneovertheother…” Seth Godin
  6. 6. AM I A BRAND?!?
  7. 7. LETS FACE IT! YOU BRAND AND WHAT YOU BELIEVE YOUR BRAND IS, THE WORLD WILL COME TO BELIEVE IN THAT.
  8. 8. WHEN YOU DON’T BRAND YOURSELF…
  9. 9. “” ‘Poor albino nutcase!’
  10. 10. The Power of Personal Branding!
  11. 11. ‘ OH MY GOD!!! He is Awesome! I wish I was like him! “I am Unique, Rare and Proud!”
  12. 12. BRAND YOU FACT # 1 You are YOUnique ; Your Brand, Inimitable.
  13. 13. 1 Billion Souls how younique are you? * 1 Billion Minds
  14. 14. BRAND YOU FACT # 2 If you have a Reputation, YOU are a Brand
  15. 15. BRAND YOU FACT # 3 YOU don’t own your Brand, they do.
  16. 16. YouResideintheirMinds,butRuletheirHearts.
  17. 17. BRAND YOU FACT # 4 Personal Branding is NOT only for CXOs
  18. 18. BRAND YOU FACT # 5 The future belongs to Brand YOU
  19. 19. To your Digital BRAND-PRINT
  20. 20. WHAT MAKES YOU, BRAND YOU
  21. 21. Discover
  22. 22. The Brand YOU Mosaic 4 Ws
  23. 23. DISCOVERING THE BRAND BRANSON ….  WHO: An eclectic Entrepreneur passionate about adventure and adulation  WHAT: Has Fun and makes you have fun  WHOM: Free spirited brethren- globally  WHY: Dr. YES Dreams, Dares, Does for People, Planet and Profits.
  24. 24. DISCOVERING THE BRAND GAUTAM GHOSH ….  WHO: A Social Business evangelist  WHAT: Spearheads Social Learning and Culture transformation by leveraging power of social media and digital age to influence Organizations to become “Social Businesses”  WHOM: The ever-curious HR fraternity  WHY: An influential thought leader and blogger in the Social HR-verse
  25. 25. HIGHLIGHT YOUR BRAGGING RIGHTS AND CLAIM YOUR GAME TO FAME A #BRANDYOU Tip
  26. 26. THE BRAND YOU STORY
  27. 27. 5 STEPS TO STORIES THAT WIN HEARTS
  28. 28. 5 STEPS TO STORIES THAT WIN HEARTS 1. STATE YOUR BRAND 2. MAKE BRAND YOU IRRESISTIBLE 3. TIME TRAVEL WITH YOUR BRAND 4. CONNECT WITH YOUR BRAND’S SOUL 5. PAINT THE PICTURE FOR YOUR BRANDTASTIC FUTURE
  29. 29. Design
  30. 30. “PERSONAL BRANDING IS THE FIRST STEP OF LEADERSHIP SOJOURN” Brand IS Thought Leadership YOUR
  31. 31. 1. BRAND YOUR LEADERSHIP Ifthoumatters,showmehow!
  32. 32. 5 PERSONALITY TRAITS OF THOUGHT LEADERS
  33. 33. #1-PASSIONATE PERSEVERENCE-
  34. 34. #2-IDEATION FIXATION-
  35. 35. #3-SELF CONVICTION-
  36. 36. #4-INSPIRE CHANGE-
  37. 37. #5-ETERNAL COMMITMENT-
  38. 38. 2. LIVE YOUR LEADERSHIP Leadallyoumay;butwhereto?
  39. 39. . GROW YOUR LEADERSHIP3 DoMoreofLess:FocusonyourFocus!
  40. 40. COMMUNICATING YOUR THOUGHT LEADERSHIP
  41. 41. THE BRAND VALUE KING KING [OR THE THOUGHT LEADERSHIP PYRAMID ] JACK JACK JACK EMPEROR PYRAMID
  42. 42. Examples of The Brand Pyramid AMIT AGARWAL Personal Technology+ Web Apps+ Computer Softwares+ Computer Gadgets+ Social Media TIPS+ Google Suite
  43. 43. Examples of The Brand Pyramid DEVDUTT PATTANAIK Mythology+ Story-teller+ Management+ Leadership+ Art+ Medicine
  44. 44. Personal Branding strategies for a BUILDING BRAND VISIBILITY social brand you
  45. 45. HOW TO BUILD YOUR PERSONAL BRAND ONLINE… …TO BOOST YOUR PROFESSIONAL REPUTATION OFFLINE
  46. 46. TOOLS FOR BUILDING BRAND YOU ON SOCIAL MEDIA
  47. 47. Socially Linked  YOUnique Branded Headline + Headshot + URL  Share your Story in Summary: Text+Video  Brand your content with keywords  Be Modestly honest  Don’t resume it-but rejuvenate it  Personalize invites and thank for acceptance/invitations  Don’t have Ghost profile- be there; do that  Look Learn Leap the LI Group discussion eco-system  Share: Your Thought Leadership + POV on others’  Recommendation = Influence  Own a thought leadership group: exclusivity rocks!
  48. 48. Get Objective: The TO-DO List • Awesome-ify your LI bio • Achieve atleast 500 connects-strategically • Focus on the network quality: Respond vs. Request • Participate in atleast 5 groups weekly • Plan & Re-connect with atleast 10 contacts weekly • Be contact-able • Share 3 -5 value additions daily • Feed a continuous weekly stream of content via Hoot- Suite
  49. 49. The Social Cocktail • Be Unforgettable! • Twitter Bio Checklist: #Passions #Purpose # Profession #Personify • Brand your Handle • 3 Pictures say 3000 words: Headshot/Cover/Background • The first tweet tale: Inspire yourself then let it flow… • It’s not about Brand YOU really: Listen, Share, Care, Celebrate! • (Tweet)Chat like a Cat : but be authentic • Favourite-ify valuable resources • Pics + Videos make you more retweet-able • Make lists to leverage your twitter-verse • Tweet like you eat; Just DON’T Tweet what you eat • Host a tweet chat- PROMOTE it or Drop it
  50. 50. Get Objective: The TO-DO List • Create a regular tweet stream in hootsuite on a weekly basis • Take 5 minute tweet break every 3 hours: M/A/E/N • Tweet on your Brand Pyramid +Passions+Interests+Aspirations • Brand and Own niche #hashtags and leverage them • Tweet relevant value add/POV to key media personalities (DON’T SPAM) • Share and Show: Connect with key thought leaders by sharing their thought leadership (eg: Twitterfeed) • Publish your thought leadership formally • Be politically correct about Politics! • Be Yourself. Period.
  51. 51. Social Thought Leadership  Create a wordpress blog host it on yourname.com  Be an early adopter of video blogging  Use The Brand Pyramid for content inspiration  Plan a monthly editorial calendar  Use Stumpleupon/Delicious/Twitter/ Guest blogging to boost blog visibility and readership  Booki-fy your blog!  Foster & Promote Community Thought leadership on Twitter for personal blogs  Blogging = Influencing  MUST DO: Newsletter via Aweber/ Mailchimp + SEO + Analytics  TBP topics+ How tos+ Technology review+ Case Studies+ Interviews+ Videos Tutorials+ #ASKtheEXPERT+ Industry News & POV
  52. 52. The Social Future • Best of All 3: FB+LI+Twitter • Conduct online live meetings with upto 10 users: focus groups/brainstorming/expert interviews/ how to master class • Use Google Authorship to boost visibility and credibility in search • Create a branded video channel on You-Tube • Upload a video bio/how-to tutorials/interviews/ speeches/inspirational talks • Do a video-log atleast once a week • Interview and Promote your project team for challenges faced and triumphs on the latest project • NEVER READ OUT on your video blog!
  53. 53. I Me Myself • Your digital window to the world • www.yourname.com • Fully responsive wordpress theme • MUST HAVE: Opt-in + Freebie for subscribers • Enable social sharing on your blog • Brand Story/Bio and NOT Resume (if must: be creative) • MUST MUST: Hi-Res headshot+ Video-Bio+ Twitter Feed+ Professional A/V Gallery+ Personal/Social interests page +E-Book • Alternatives: About.me | Vizify.com| BrandYourself.com | Profiled.com
  54. 54. How to Influence your Community Add so they VALUE BRAND YOU
  55. 55. 4 Cs for Content Management CREATE CURATE COLLABORATE CELEBRATE
  56. 56. TOOLS FOR MANAGING BRAND YOU  Manage 5 SM profiles! (12 with paid v/n) Schedule your posts Multiple streams view in 1 platform App available Doesn’t link to G+ profile, only page  1 profile /SM network  (12 with paid v/n)  Schedule + Reschedule Posts  Schedule personalized posts for optimal visibility across different SM platform  App available  Doesn’t link to G+
  57. 57. TOOLS FOR AUTOMATING BRAND YOU
  58. 58. TOOLS FOR MONITORING BRAND YOU  Enter query  Choose sources  Choose frequency  Choose quality  Receive Emails  Modify /Delete  Enter name  Choose sources  Analyze parameters: strength | sentiment | passion | reach  Monitor your brand’s influence  Monitor KEY people’s influence!!  Create Google-like ALERTS via Emails
  59. 59. DON’T be the OOPS Brand !  Be the copy cat Brand: or an invariable Corporate CEO Clone  Be the ignorant Brand: Ignore social media because you don’t get it  Be the lazy Brand: update your professional profile regularly  Be the Mr. Invisible Brand: there, but not literally there!  Be the disoriented Brand: Lack on-brandness across platforms  Be the I,Me, Myself Brand: rather be the Benevolent Brand  Be anti-social Brand: don’t promote and push, but engage and enrich  Be the wanderer Brand: have a goal plan for your Personal Brand  Underestimate the power of a bad move on the SM  Get Twitter-ed away/ carried away; focus on what is your tweet quotient? personal/professional/personal professional -mix/random  DON’T Brand yourself-without knowing your unique promise of value
  60. 60. Deliver
  61. 61. THE BRAND YOU PROMISE CLARITY CONSISTENCY CONSTANCY CREDIBILITY
  62. 62. THE BRAND YOU experience BRAND YOUR BRAND TALK YOUR BRAND WALK YOUR BRAND ROCK YOUR BRAND
  63. 63. TANVI BHATT Signature Brand Strategist Panache Studio ……………………………………… Cell: 91-9867651930 Email: info@panache-studio.com ……………………………………………… Web: www.panache-studio.com ……………………………………………… Social Media: Link @ TanviBhatt | Tweet @Tanvi_Bhatt |Like @ BrandingICON THE PREMIER PERSONAL BRANDING COMPANY IN INDIA
  64. 64. BE ICONIC Presented By

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