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Beverages
 

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ITS A POWER POINT PRESENTATION ON BEVERAGES i e COCA COLA.WHICH COMES IN TOP 100

ITS A POWER POINT PRESENTATION ON BEVERAGES i e COCA COLA.WHICH COMES IN TOP 100

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    Beverages Beverages Presentation Transcript

    • PRESENTED BY: Ratinder Kaur Sandeep Kaur Tanuraj Tanvi Bhatia
    • • a liquid to consume ; excluding water . • especially prepared for human consumption • coffee, juice n softdrinks
    • COCAglobal drink The COLA
    • COCA COLA MADE BY : JOHN PEMBERTON’S
    • HEADQUARTERS – ATLANTA, GEORGIA- USA AREA SERVED – WORLDWIDE CHAIRMAN AND CEO – MUHTR KENT NET INCOME – US $ 4.2 billion
    • CARBONATED WATER SUGAR CAFFEINE PHOSPHORIC ACID NATURAL FLAVOURINGS
    •  Coca cola owns more than ½ of the world’s beverages.  Coke is affordable in all the countries .  Coke comes in a variety of sizes worldwide.
    • There are 27 different  Some of the other varieties of coke made brands under the Coca- by Coca-Cola Cola Company are:  Sprite First bottle of Coke was  Barq’s Root beer sold 120 years ago on  Dasani May 8, 1886 in Atlanta,  Dr. Pepper Georgia.  Fresca  Hi-C  Minute Maid
    • Coca-Cola is recognized by 94% of the world’s population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
    • In Hong-Kong, heated Coke is served as a cold remedy. Coke advertises in 200 countries around the world.
    • Coca-Cola sold only 25  A single share in Coke bottles in the first year that was bought in Nowadays, they sell over 1919 would be worth one billion bottles per $92,500 in 1997 day.  1919 is when the Coca-Cola went public
    • You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70
    • In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed
    • Coca cola…. The original version of coca cola Caffeine free coca cola (1983) Coca cola cherry (1996 in Canada)
    • Coca cola with lemon it was launched in 2001 and was discontinued in 2005. but it is still available in america, austria,belgium,brazil,us,uk, Singapore,malaysia.
    • Coca cola vanilla (2002-2005) It is still available in Austria, Australia,Germany,China, Hongkong,Newzealand, Russia.
    • Coca cola ruspberry (june2005 to end of 2005) Was available only in new zealand.
    • Cocacola sango (2006) Present only in france n belgium.
    • COCA COLA ORANGE (2007)- UK. COCA COLA C2 (2003-2007) Japan, Canada and US.
    • IN COMPETITORS BRAND •SOUTH AND KOLA REAL CENTRAL AMERICA •SWEDEN JUL MUST •SCOTLAND IRN BRU •TURKEY TURKA COLA •CHINA FUTURE COLA •UK ROBINSONS DRINK •INDIA PEPSI AND THUMBS UP
    • COUNTRY OF ORIGIN IS U.S. IT WAS FIRST MADE BY CALEB DAVIS BRADHAM. MANUFACTURED N PRODUCED BY PEPSICO. IN 1898 IT WAS CALLED AS BRAD’S DRINK. AND IN JUNE 16,1903; IT WAS CALLED PEPSI COLA. IN 1961 AS PEPSI.
    • SUGAR DRINKS THESE ARE THOSE DRINKS THAT ARE LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY LARGELY CONTRIBUTE TO OBESITY. DIET DRINKS "Diet" soft drinks are sweetened with chemicals, such as aspartame and saccharin, that are perceived as sweet by most people, yet do not stimulate insulin production. Nor do they have any food energy or nutritional value.
    • SUGAR DRINKS
    • DIET PEPSI DIET CRYSTAL PEPSI PEPSI EDGE DIET PEPSI FREE PEPSI LIGHT PEPSI LEMON DIET PEPSI KICK
    • PRODUCTS
    • PRICING • Low disposable incomes • Most of whom are on daily wages cannot spend much. In 2002, Coca-cola launched “CHOTA COKE” (200ml of bottles) priced at Rs 5.
    • COMMUNICATION Advertisements :
    • In rural and urban market: Coca-cola’s brand ambassador Aamir Khan connects himself with the people very well in rural as well as urban market.
    • Through sponsorship : Coca-Cola is extending its partnership with football’s global governing body FIFA until 2022, the drinks giant has announced. Coca-Cola’s sponsorship of Blast-Beat Student Music Awards results in the Coca- Cola Blastbeat Bebo Awards.
    • DISTRIBUTION In Urban Areas: BOTLING PLANT RETAIL STORES
    • In Rural Areas: BOTTLING PLANT HUBS SPOKES RETAILERS RETAILERS RETAILERS
    • LITTLE DROPS OF JOY………..