PRESENTED BY:
                Ratinder Kaur
                Sandeep Kaur
                Tanuraj
                Tanvi Bha...
• a liquid to consume ;
excluding water .
• especially prepared for
human consumption
• coffee, juice n softdrinks
COCAglobal drink
  The
      COLA
COCA COLA

MADE BY : JOHN PEMBERTON’S
HEADQUARTERS – ATLANTA, GEORGIA- USA

AREA SERVED – WORLDWIDE

CHAIRMAN AND CEO – MUHTR KENT


NET INCOME – US $ 4.2 billi...
CARBONATED WATER
SUGAR
CAFFEINE
PHOSPHORIC ACID
NATURAL FLAVOURINGS
 Coca cola owns more than ½
  of the world’s beverages.
 Coke is affordable in all the
  countries .
 Coke comes in a v...
There are 27 different     Some of the other
 varieties of coke made      brands under the Coca-
            by Coca-Cola...
Coca-Cola is recognized by
         94% of the world’s
                 population
     Approximately 10,450
Coca-Cola bra...
In Hong-Kong, heated
  Coke is served as a cold
                  remedy.

    Coke advertises in 200
countries around the...
Coca-Cola sold only 25       A single share in Coke
bottles in the first year     that was bought in
Nowadays, they sell ...
You can put a penny in
Coke and it will
dissolve
The sales of Coke in
the first year was
$50, and the expenses
were $70
In July 1985, Coke was
the first soft drink to be
enjoyed in outer space
on the space shuttle
Challenger
A special space c...
Coca cola…. The original version of
coca cola

Caffeine free coca cola (1983)

Coca cola cherry (1996 in Canada)
Coca cola with lemon it was
launched in 2001 and was
discontinued in 2005. but it is
still available in america,
austria,b...
Coca cola vanilla (2002-2005)
It is still available in
Austria, Australia,Germany,China,
Hongkong,Newzealand, Russia.
Coca cola ruspberry (june2005 to
end of 2005)



Was available only in new zealand.
Cocacola sango (2006) Present only in
france n belgium.
COCA COLA ORANGE (2007)- UK.




COCA COLA C2 (2003-2007) Japan, Canada and
US.
IN           COMPETITORS BRAND

•SOUTH AND       KOLA REAL
 CENTRAL AMERICA
•SWEDEN          JUL MUST
•SCOTLAND        IRN...
COUNTRY OF ORIGIN IS U.S.
IT WAS FIRST MADE BY CALEB DAVIS
BRADHAM.
MANUFACTURED N PRODUCED BY PEPSICO.
IN 1898 IT WAS CAL...
SUGAR DRINKS       THESE ARE THOSE DRINKS THAT ARE
LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY
LARGELY CONTRIBUTE TO OB...
SUGAR DRINKS
DIET PEPSI
DIET CRYSTAL PEPSI
PEPSI EDGE
DIET PEPSI FREE
PEPSI LIGHT
PEPSI LEMON
DIET PEPSI KICK
PRODUCTS
PRICING
• Low disposable incomes
• Most of whom are on daily wages cannot spend
much.


In 2002, Coca-cola launched “CHOTA...
COMMUNICATION
Advertisements :
In rural and urban market:


Coca-cola’s brand ambassador
Aamir Khan connects himself with
the people very well in rural a...
Through sponsorship :

 Coca-Cola is extending its partnership with
 football’s global governing body FIFA until
 2022, th...
DISTRIBUTION
In Urban Areas:




   BOTLING PLANT        RETAIL STORES
In Rural Areas:

                  BOTTLING PLANT



                      HUBS



                     SPOKES




 RETAIL...
LITTLE DROPS OF JOY………..
Beverages
Beverages
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Beverages

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ITS A POWER POINT PRESENTATION ON BEVERAGES i e COCA COLA.WHICH COMES IN TOP 100

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Beverages

  1. 1. PRESENTED BY: Ratinder Kaur Sandeep Kaur Tanuraj Tanvi Bhatia
  2. 2. • a liquid to consume ; excluding water . • especially prepared for human consumption • coffee, juice n softdrinks
  3. 3. COCAglobal drink The COLA
  4. 4. COCA COLA MADE BY : JOHN PEMBERTON’S
  5. 5. HEADQUARTERS – ATLANTA, GEORGIA- USA AREA SERVED – WORLDWIDE CHAIRMAN AND CEO – MUHTR KENT NET INCOME – US $ 4.2 billion
  6. 6. CARBONATED WATER SUGAR CAFFEINE PHOSPHORIC ACID NATURAL FLAVOURINGS
  7. 7.  Coca cola owns more than ½ of the world’s beverages.  Coke is affordable in all the countries .  Coke comes in a variety of sizes worldwide.
  8. 8. There are 27 different  Some of the other varieties of coke made brands under the Coca- by Coca-Cola Cola Company are:  Sprite First bottle of Coke was  Barq’s Root beer sold 120 years ago on  Dasani May 8, 1886 in Atlanta,  Dr. Pepper Georgia.  Fresca  Hi-C  Minute Maid
  9. 9. Coca-Cola is recognized by 94% of the world’s population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
  10. 10. In Hong-Kong, heated Coke is served as a cold remedy. Coke advertises in 200 countries around the world.
  11. 11. Coca-Cola sold only 25  A single share in Coke bottles in the first year that was bought in Nowadays, they sell over 1919 would be worth one billion bottles per $92,500 in 1997 day.  1919 is when the Coca-Cola went public
  12. 12. You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70
  13. 13. In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed
  14. 14. Coca cola…. The original version of coca cola Caffeine free coca cola (1983) Coca cola cherry (1996 in Canada)
  15. 15. Coca cola with lemon it was launched in 2001 and was discontinued in 2005. but it is still available in america, austria,belgium,brazil,us,uk, Singapore,malaysia.
  16. 16. Coca cola vanilla (2002-2005) It is still available in Austria, Australia,Germany,China, Hongkong,Newzealand, Russia.
  17. 17. Coca cola ruspberry (june2005 to end of 2005) Was available only in new zealand.
  18. 18. Cocacola sango (2006) Present only in france n belgium.
  19. 19. COCA COLA ORANGE (2007)- UK. COCA COLA C2 (2003-2007) Japan, Canada and US.
  20. 20. IN COMPETITORS BRAND •SOUTH AND KOLA REAL CENTRAL AMERICA •SWEDEN JUL MUST •SCOTLAND IRN BRU •TURKEY TURKA COLA •CHINA FUTURE COLA •UK ROBINSONS DRINK •INDIA PEPSI AND THUMBS UP
  21. 21. COUNTRY OF ORIGIN IS U.S. IT WAS FIRST MADE BY CALEB DAVIS BRADHAM. MANUFACTURED N PRODUCED BY PEPSICO. IN 1898 IT WAS CALLED AS BRAD’S DRINK. AND IN JUNE 16,1903; IT WAS CALLED PEPSI COLA. IN 1961 AS PEPSI.
  22. 22. SUGAR DRINKS THESE ARE THOSE DRINKS THAT ARE LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY LARGELY CONTRIBUTE TO OBESITY. DIET DRINKS "Diet" soft drinks are sweetened with chemicals, such as aspartame and saccharin, that are perceived as sweet by most people, yet do not stimulate insulin production. Nor do they have any food energy or nutritional value.
  23. 23. SUGAR DRINKS
  24. 24. DIET PEPSI DIET CRYSTAL PEPSI PEPSI EDGE DIET PEPSI FREE PEPSI LIGHT PEPSI LEMON DIET PEPSI KICK
  25. 25. PRODUCTS
  26. 26. PRICING • Low disposable incomes • Most of whom are on daily wages cannot spend much. In 2002, Coca-cola launched “CHOTA COKE” (200ml of bottles) priced at Rs 5.
  27. 27. COMMUNICATION Advertisements :
  28. 28. In rural and urban market: Coca-cola’s brand ambassador Aamir Khan connects himself with the people very well in rural as well as urban market.
  29. 29. Through sponsorship : Coca-Cola is extending its partnership with football’s global governing body FIFA until 2022, the drinks giant has announced. Coca-Cola’s sponsorship of Blast-Beat Student Music Awards results in the Coca- Cola Blastbeat Bebo Awards.
  30. 30. DISTRIBUTION In Urban Areas: BOTLING PLANT RETAIL STORES
  31. 31. In Rural Areas: BOTTLING PLANT HUBS SPOKES RETAILERS RETAILERS RETAILERS
  32. 32. LITTLE DROPS OF JOY………..
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