Delta Nano Fresh Perspective
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Delta Nano Fresh Perspective

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Delta Nano is a company producing disinfectant sprays using the power of green nanotechnology. ...

Delta Nano is a company producing disinfectant sprays using the power of green nanotechnology.

Working with a real client (Delta Nano), my team and I were tasked to formulate a Integrated Marketing Plan to increase the brand awareness and education of Delta Nano disinfectant and eventually, increase the sales of Delta Nano Sprays.

Based on research of competitors and target audience, our team felt that Delta Nano needs a new brand direction in order to attract audiences to purchase the product. Our group proposed a change of the Unique Selling Preposition from "Kills 99.9% bacteria, viruses, moulds and algae" to "Protects one's environment".

The rationale for this change is because the average consumer is bombarded with thousands of brands in their lifetime and they will not research deeply into the best brand that will suit to their needs. Instead, they will usually buy a brand that can resonate with them based on feelings. Thus a new slogan was formed, "Be at ease", to tell audience that by using Delta Nano Sprays, it will be able to protect your environment and let you feel at ease.

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Delta Nano Fresh Perspective Presentation Transcript

  • 1. DELTA NANOFRESHPERSPECTIVE
  • 2. WHEREARE WE NOW?
  • 3. 1. New
  • 4. 2. Intense
  • 5. 3. Common USP
  • 6. 4. Improve B2C
  • 7. WHATmust be done?
  • 8. NEWDIRECTION
  • 9. PROPOSEDBRAND DIRECTION
  • 10. AUDIENCE
  • 11. HYGIENETARGET AUDIENCEHOME OWNERS
  • 12. AUTOMOTIVE TARGET AUDIENCE TAXI DRIVERS
  • 13. FOCUS CONSISTENT
  • 14. THINGS TO COVER1 Reposition 2 Personality3 Slogan 4 Colour5 Identity
  • 15. REPOSITION
  • 16. OLD Unique Selling Preposition1 “Kills bacteria, viruses, mold, algae”2 “Eliminates odor”3 “No toxic chemicals and solvents”4 “Green Nanotechnology”
  • 17. NEW Unique Selling Preposition ““ Protectsone’s environment
  • 18. PERSONALITY
  • 19. OLD BRAND PERSONALITY“UNKNOWN”
  • 20. NEW BRAND PERSONALITY“ WARMTH, CARING, “ RELIABLE
  • 21. SLOGAN
  • 22. OLD SLOGAN“Anti-bacterial Deodorizing Hygiene Spray”
  • 23. NEW SLOGAN BE AT ““ EASE
  • 24. COLOUR
  • 25. OLD BRAND COLOURBlue Yellow
  • 26. NEWBRAND COLOUR Red
  • 27. IDENTITY
  • 28. OLDBRAND IDENTITY
  • 29. NEWBRAND IDENTITY
  • 30. RECAP1 Reposition 2 Personality3 Slogan 4 Colour5 Identity
  • 31. TIMELINE
  • 32. “BE AT EASE”CAMPAIGN
  • 33. BE AT EASECAMPAIGN SLOGAN/TAGLINE BE AT “ “ EASE
  • 34. BE AT EASE COLOUR SCHEMEDark White Dark BlackRed Orange
  • 35. THINGS TO COVER 1 PREPARATION 2 BRAND AWARENESS 3 BRAND REMEMBRANCE
  • 36. PREPARATION
  • 37. 3 MONTHS
  • 38. AWARENESS
  • 39. °EXPOSURE
  • 40. 360° EXPOSURE Point of Sales1 Packaging 2 Displays3 Website 4 Facebook Guerrilla5 YouTube 6 Marketing7 Hanger Ads 8 Car Decals
  • 41. PACKAGING
  • 42. OLDPACKAGING
  • 43. NEW AUTOMOTIVE PACKAGING
  • 44. NEW AUTOMOTIVE PACKAGING
  • 45. NEW AUTOMOTIVE PACKAGING
  • 46. NEW HYGIENE PACKAGING
  • 47. NEW HYGIENE PACKAGING
  • 48. NEW HYGIENE PACKAGING
  • 49. POINT-OF-SALE DISPLAYS
  • 50. 7-ELEVENPOINT-OF-SALE DISPLAYS
  • 51. SUPERMARKET POINT-OF-SALE DISPLAYS
  • 52. BUNDLE PRICING POINT-OF-SALE DISPLAYS
  • 53. WEBSITE
  • 54. OLDWEBSITE
  • 55. NEW WEBSITE Delta Nano eMart Home About Delta Nano Delta Nano Delta Nano Contact Us Hygiene Automotive Green Us PROTECTS ONE’S ENVIRONMENTCopyright 2010 - 2013 Connect with us:
  • 56. NEW WEBSITE Delta Nano eMart Home About Delta Nano Delta Nano Delta Nano Contact Us Hygiene Automotive Green Us PROTECTS ONE’S ENVIRONMENTCopyright 2010 - 2013 Connect with us:
  • 57. FACEBOOK
  • 58. OLDFACEBOOK PAGE
  • 59. NEW FACEBOOK PAGEPROTECTS ONE’S ENVIRONMENT 3,000 likes □ 30 talking about this Delta Nano is a revolutionary product utilising green nano technology to disinfect 99.9% of germs, bacteria and viruses. Be at ease, feel protected, use Delta Nano today! Website: http://www.deltanano.com 3,000
  • 60. BANNER ADS FACEBOOK PAGE Protect your environment today! deltanano.com Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
  • 61. BANNER ADS FACEBOOK PAGE Protect your environment today! deltanano.com Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
  • 62. BANNER ADS FACEBOOK PAGE
  • 63. YOUTUBE
  • 64. OLDYOUTUBE PAGE
  • 65. NEW YOUTUBE PAGEPROTECTS ONE’S PROTECTS ONE’S ENVIRONMENT ENVIRONMENT
  • 66. TRUEVIEW IN-STREAM YOUTUBE PAGE You can skip to video in 3 Advertisement 0:28 BE PROTECTED
  • 67. TRUEVIEW IN-STREAM YOUTUBE PAGE Skip Ad PROTECTS ONE’S ENVIRONMENT Advertisement 0:24 BE PROTECTED
  • 68. TRUEVIEW IN-STREAM YOUTUBE PAGE Skip Ad Be protected! Visit www.deltanano.com Advertisement 0:29 BE PROTECTED
  • 69. GUERRILLAMARKETING
  • 70. PROPOSEDGUERRILLA MARKETING
  • 71. PROPOSEDGUERRILLA MARKETING
  • 72. HANGER ADS
  • 73. CAR DECALS
  • 74. PROPOSED CAR DECALS PROTECTED WITH “Kills 99.99% of germs, bacteria and viruses using green nanotechnology” For more info visit: deltanano.com
  • 75. 360° EXPOSURE1 Packaging 2 Bundle Pricing3 Website 4 Facebook Guerrilla5 YouTube 6 Marketing7 Hanger Ads 8 Car Decals
  • 76. REMEMBRANCE
  • 77. CONSTANTCOGNITION
  • 78. CONSTANT COGNITION1 CSR 2 Facebook 3 YouTube 4 Hanger Ads 5 Car Decals
  • 79. CORPORATE SOCIAL RESPONSIBILITY
  • 80. MATURE HDB ESTATE (EG: TOA PAYOH)
  • 81. Possible featuringa news release!!!
  • 82. FACEBOOK
  • 83. PUBLIC RELATIONS FACEBOOK PAGE The Delta Nano team has efficiently clean up the places of mature HDB estates today. A total of 400 units of flats has benefited from Delta Nano. What the Delta Nano team has done is to clean the houses of these elderly. After that, it was sprayed with Delta Nano to disinfect the bacteria, germs, viruses and mould.
  • 84. BANNER ADS FACEBOOK PAGE
  • 85. YOUTUBE
  • 86. TRUEVIEW IN-STREAM YOUTUBE PAGE You can skip to video in 3 Advertisement 0:28 BE PROTECTED
  • 87. HANGER ADS
  • 88. CAR DECALS
  • 89. PROPOSED CAR DECALS PROTECTED WITH “Kills 99.99% of germs, bacteria and viruses using green nanotechnology” For more info visit: deltanano.com
  • 90. CONSTANT COGNITION1 CSR 2 Facebook 3 YouTube 4 Hanger Ads 5 Car Decals
  • 91. RECAP1 PREPARATION2 BRAND AWARENESS3 BRAND REMEMBRANCE
  • 92. EXPECTEDRESULTS
  • 93. RESULT #181000BANNER AD CLICKS
  • 94. RESULT #2200000 VIEWSYOUTUBE TRUEVIEW IN-STREAM
  • 95. RESULT #31000 TAXIS CAR DECALS
  • 96. RESULT #4300000WEBSITE VISITS
  • 97. RESULT #53000Facebook Fans
  • 98. BUDGET
  • 99. BUDGET HANGERS ADS CSR $45,000 $30,000 VIDEOS BANNER YOUTUBE$10,000 $13,500 $10,000DECALS DESIGN GUERILLA MARKETING$1,110 $5,000 $35,100
  • 100. BUDGETTOTAL BUDGET$149,710
  • 101. SESSION
  • 102. THANK YOU!!!