Dzire Milk Shake

2,753 views

Published on

College Assignment

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,753
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
66
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Dzire Milk Shake

  1. 1. Dzire Milk Shake<br /><ul><li> Tanmay Jauhary</li></li></ul><li>Flow of research<br />
  2. 2. Opportunity identification<br /><ul><li> Different from flavored milk segment
  3. 3. Only nestle is branded competitor in the milk shake segment
  4. 4. Other competitors are local restaurants and café shops</li></ul>Hypothesis statement<br />“New generation kids and youngsters do not like simple milk ,they like added flavors and shakes in milk, so good market opportunity”<br />
  5. 5. Dzire milk shake <br />Size:<br />200 ml, 500 ml,<br />Tetra pack family pack 1 liter.<br />Price:<br />200 ml: 16 Rs/-<br />500 ml: 30 Rs/-<br />1 liter: 55rs/-<br />
  6. 6. Dzire milk shake<br />Ingredients<br />Fruit extracts and milk; a complete food<br />Sugar, caramel [E150c], Emulsifiers [E322, E471], raising agent[E500], vitamin, mineral, contains no artificial colors.<br />Nutritional information:<br />Per 100 ml:190 calories, 8 g protein, 40 g carbohydrate, 0.5 g fat (0 g saturated fat), 5 mg cholesterol, 30% Daily Value of calcium, 125 mg sodium, vitamins: as per fruit ingredients.<br />
  7. 7. Dzire milk shake<br />Flavors:<br /><ul><li>mango flavor
  8. 8. Orange
  9. 9. Strawberry
  10. 10. Chocolate
  11. 11. Vanilla
  12. 12. Banana
  13. 13. Apple
  14. 14. Cheeku</li></li></ul><li>Target places<br />PLACE:Delhi-NCR, Mumbai, Bangalore. <br /><ul><li>Shopping malls,
  15. 15. retail outlets, vending machine.
  16. 16. College canteen,
  17. 17. health center, Clubs.</li></li></ul><li>Competitor Analysis<br />Milk shake segment<br /><ul><li>NESTLE- FUNSHAKE, </li></ul> in flavors of banana, chocolate, kesar elaichi, strawberry, mango.<br /><ul><li>And other competitors are local café, restaurant etc. in the milk shake segment</li></li></ul><li>Substitute competitors<br />Flavored milk:<br /><ul><li>Amul – kool café, nutramul energy drink, flavored tetra pack, amulkoolthandai.</li></ul> Price: Rs.20-Rs.60 <br /> Packaging: cans, tetra pack, bottles<br /> Availability: Through Amul parlours, super stores, canteens<br />
  18. 18. Contd…<br /><ul><li>Mother dairy- “CHILLZ”: kesar elaichi, cool vanilla, chocolate swirl.</li></ul> Price: Rs.10/-<br /> Packaging: Poly packs<br /> Availability: Through mother dairy parlours only.<br /><ul><li>“Heritage”- chocolate, strawberry, pineapple, badam.</li></ul> Price: Rs. 12/-<br /> Packaging: 200 ml bottles.<br /> Availability: canteen, kiosks, super stores.<br />
  19. 19. Contd…<br /><ul><li>Fruit juice:</li></ul> Real<br /> Tropicana<br />Appy fizz<br /><ul><li>Soft drinks</li></li></ul><li>RESEARCH DESIGN<br />
  20. 20. RESEARCH OBJECTIVE<br />To utilise all the resources efficiently in identifying the business opportunities and techniques for selecting samples and collecting data<br />
  21. 21. RESEARCH METHODS USED<br /> PRIMARY METHOD<br /> --- QUESTIONNAIRES<br /> --- ORAL SURVEYS<br />2. SECONDARY DATA<br />3. TWO STAGE DECISION<br />
  22. 22. SAMPLING METHOD USED<br /><ul><li>JUDGEMENT SAMPLING
  23. 23. Sample Size - 100
  24. 24. PRODUCT WOULD BE LAUNCHED IN CITIES:-
  25. 25. DELHI
  26. 26. MUMBAI
  27. 27. BANGALORE
  28. 28. LAUNCH TIME=2 MONTHS</li></li></ul><li>TARGET POPULATION<br /><ul><li>SCHOOLS
  29. 29. COLLEGES
  30. 30. SHOPPING MALLS
  31. 31. GYMS,HEALTH CARE CENTRES(NUTRITIOUS FOOD)</li></li></ul><li>QUESTIONNAIRE<br />questionnire.docx<br />
  32. 32. Data Analysis<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. Preferred Features<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Recommendations<br /><ul><li>Chhotu pack
  47. 47. Launching places
  48. 48. hospital, gyms, health centers
  49. 49. Shelf space
  50. 50. Availability of flavors</li></li></ul><li>THANK YOU<br />

×