AmulAM    WEL COMESUL      You
THE ORGANISATION     Kaira Union, popularly known as AMUL,   is a co-operative and a democratic institution.This co-operat...
MILK BUSINESS IN KAIRA                     BEFORE AMUL …Unorganized and exploited farmersControlled by middlemen … estab...
THE BEGINNING …            Established 1946With 2 primary village co-operative society          Less than 100 farmers     ...
1948 THE FIRST PROCESSING PLANT OF            KAIRA UNION
1955 FIRST DAIRY PLANT … 3900 LPDIntroduced Milk Powder and Butter into marketwith brand name as Amul
1960 EXTENSION OF DAIRY PLANTAdded along with Milk Powder and Butter, Baby Food, Cheese,Condensed Milk
1965 SECOND DAIRY PLANT 5 LLPD1973 CAPACITY INCREASED TO 7.5 LLPD
1996 THIRD DAIRYCAPACITY: 12 LLPD
INPUT PROGRAMMESArtificial Insemination: genetic improvements throughbreeding and cross-breedingAnimal Husbandry: health...
WELFARE MEASURESScholarship for children of farmersGroup Medical InsuranceGroup Accident InsuranceCattle insuranceDeve...
Amul to-day … 2005               Turn over Rs. 600 Crore     Primary village co-operative societies : 1073              Fa...
ACHIEVEMENTS           First Time in the WorldMade Milk Powder, Butter, Cheese & Baby Food              from Buffalo Milk
ACHIEVEMENTS                         First Time in India                Introduced Mobile Veterinary Service,Electronic Mi...
THE TURNING POINT1964THE TURNING POINT IN THE HISTORY OFDAIRY DEVELOPMENT IN INDIA …Visit of Shri Lal Bhadhur Shastri,The ...
WHITE REVOLUTIONNational Dairy Development Board,              Anand       Operation Flood 1970
ANAND PATTERN                    STATE FEDERATION                            Marketing         Money           PRODUCTS   ...
ORGANISATIONS BORN OUT OF AMUL☺ National   Dairy Development Board☺Gujarat Co-operative Milk Marketing FederationLimited☺N...
Gujarat Co-operative Milk Marketing Federation Ltd.                               [12 District Union]25 Lakh Farmer Member...
Amula brand of more than 25 lakh farmers in Gujarat           to market their products
BEYOND GUJARAT
THE BENEFITS OF ANAND PATTERN Farmer owned co-operative … production, processing andmarketing at the hands of farmers El...
Thank You
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Amul presentation

  1. 1. AmulAM WEL COMESUL You
  2. 2. THE ORGANISATION Kaira Union, popularly known as AMUL, is a co-operative and a democratic institution.This co-operative is: of the farmers, by the farmers, for the farmers and managed by professionals appointed by the farmers
  3. 3. MILK BUSINESS IN KAIRA BEFORE AMUL …Unorganized and exploited farmersControlled by middlemen … establishment of Polson Dairyin 1929 Establishment of GBMS in March 1945 & award ofMonopoly Right to Polson by Nov 15, 1945Along with freedom movement of the country, a parallelmovement of farmers led by freedom fighters like SardarVallabhai Patel, Morarji Desai and Tribhuvandas Patel led tothe formation of Amul in 1946
  4. 4. THE BEGINNING … Established 1946With 2 primary village co-operative society Less than 100 farmers 250 litres of milk
  5. 5. 1948 THE FIRST PROCESSING PLANT OF KAIRA UNION
  6. 6. 1955 FIRST DAIRY PLANT … 3900 LPDIntroduced Milk Powder and Butter into marketwith brand name as Amul
  7. 7. 1960 EXTENSION OF DAIRY PLANTAdded along with Milk Powder and Butter, Baby Food, Cheese,Condensed Milk
  8. 8. 1965 SECOND DAIRY PLANT 5 LLPD1973 CAPACITY INCREASED TO 7.5 LLPD
  9. 9. 1996 THIRD DAIRYCAPACITY: 12 LLPD
  10. 10. INPUT PROGRAMMESArtificial Insemination: genetic improvements throughbreeding and cross-breedingAnimal Husbandry: health care and prevention ofdiseasesAnimal Nutrition: supply of balanced cattle feed, urea-molasses-blocks, mineral mixturesFodder Developments: distribution of seeds fordevelopment of green and dry fodderTraining & Education: clean milk production, businessprocess, better animal husbandry practices etc
  11. 11. WELFARE MEASURESScholarship for children of farmersGroup Medical InsuranceGroup Accident InsuranceCattle insuranceDevelopment of basic amenities in villages:village roadswater facilitiesschoolshealth centers etc
  12. 12. Amul to-day … 2005 Turn over Rs. 600 Crore Primary village co-operative societies : 1073 Farmer members : 600,000 Milk collection in peak : 10 Lakh kgs Milk processing capacity : 1.4 Million LitersProduction units : 5 ( 3 in Gujarat & 2 Outside Gujarat) Cattle feed production : 600 Metric Tonne Per Day Chilling centers & Bulk milk coolers : 3 & 155 Artificial Insemination Centers : 936 Veterinary sub-centres : 6
  13. 13. ACHIEVEMENTS First Time in the WorldMade Milk Powder, Butter, Cheese & Baby Food from Buffalo Milk
  14. 14. ACHIEVEMENTS First Time in India Introduced Mobile Veterinary Service,Electronic Milko-Testers at Primary Village Co-operative Society Level Computerised Milk Collection & Milk Accounting System at Primary Village Co-operative Society Level Bulk Milk Coolers at Primary Village Co-operative Society Level By Pass Protein Technology to Produce High Protein Feed Cheese Whey Powder in Commercial Scale Q M S ISO 9001:2000 at Primary Village Co-operative Society Level
  15. 15. THE TURNING POINT1964THE TURNING POINT IN THE HISTORY OFDAIRY DEVELOPMENT IN INDIA …Visit of Shri Lal Bhadhur Shastri,The Prime Minister of India
  16. 16. WHITE REVOLUTIONNational Dairy Development Board, Anand Operation Flood 1970
  17. 17. ANAND PATTERN STATE FEDERATION Marketing Money PRODUCTS DISTRICT UNION Milk Procurement & Manufauring of Dairy Products & Technical Inputs and Co-operative Development Programmes to FarmersMoney AI AH FEED EDU MILK PRIMARY VILLAGE CO-OPERATIVE SOCIETIES Milk Production and Pooling through farmer producers
  18. 18. ORGANISATIONS BORN OUT OF AMUL☺ National Dairy Development Board☺Gujarat Co-operative Milk Marketing FederationLimited☺National Co-operative Dairy Federation of India☺Tribhuvandas Foundation☺Institute of Rural Management☺176 Milk sheds in India☺More than a million Village Co-operative Societies
  19. 19. Gujarat Co-operative Milk Marketing Federation Ltd. [12 District Union]25 Lakh Farmer Members, 11400 Village Co-operative Societies51 llpd Daily Avg, Rs. 2882 Cr Turnover,
  20. 20. Amula brand of more than 25 lakh farmers in Gujarat to market their products
  21. 21. BEYOND GUJARAT
  22. 22. THE BENEFITS OF ANAND PATTERN Farmer owned co-operative … production, processing andmarketing at the hands of farmers Elimination of middlemen Maximum return to farmers Better quality products to customers Massive employment generation through dairying aseconomic activity in rural areas Improved quality of life of farmers Facilitates to build an egalitarian society and nationA social agent … Not class, not caste, not religion.This, is Amul’s India.
  23. 23. Thank You

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