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Presentation expalin the development of new denim line

Presentation expalin the development of new denim line

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  • 1. Eluhments Denim Tanisha Finney Joshua Resmini Kristen Mahan Brandy B … BECAUSE THE WORLD BELONGS TO FEW 2
  • 2. Eluhments
    • A fun innovative ,trend setting ,denim line marketed to women who are in love with life and fashion.
    • Availible Exclusively at Perry's department store.
  • 3.  
  • 4. Business Objectives
    • Goal: measurable and realistic results.
    • Mission Statement: To provide an eco-friendly, yet fashion forward style of denim that is as flattering as it is functional while using sustainable resources and always keeping the consumer in mind.
    • Sales: We would like to reach like a total sale of at least 800 units during the first season and product launch.
  • 5. Product Concept
    • Goal: Create a product that is highly engineered, high quality and interests the consumer with an innovative product.
    • Name: Eluhments
    • Why Eluhments: The name Eluhments is derived from nature, and is supported by the products it offers. Each style is inspired by a surrounding element. The details in each style are inspired by nature from the color, to the fabric, to the fit. Every detail is designed with mother nature in mind.
  • 6.  
  • 7. Value Proposition
    • Objective: to ensure that the value of the product is higher then the actual cost.
    • Idea: A premium line of eco-friendly denim
    • The quality and fit will allow the value of the product to outshine the price tag
  • 8. Key Benefits
    • Goal: to make more then just a “ regular” pair of jeans, but to make a quality pair that has more benefits then the “ordinary” pair of denim jeans.
    • Features
      • Fit
        • Fits in waist & hips
        • Stretch for better fit
      • Size Range
      • Versatility
      • Fashion forward
  • 9.  
  • 10. Product Positioning 7 for all mankind Diesel Jeans Eluhments Denim High Quality High Price Levi’s Jeans Arizona Jeans Low Price Mudd Jeans Lee Jeans Low Quality
  • 11. Pricing
    • Average Price Per Unit : $128.00
    • Price Range: $108- $180
  • 12.  
  • 13. Product Launch • Utilize celebrity endorsements • Push for placement in top-tier fashion magazines • Release limited quantities to ensure exclusivity of line
  • 14. PR/Advertising
    • Goal: to make the target market aware of Eluhments.
    • Strategy: use of Social Media. Magazine ads, Newspaper inserts, Billboards, TV ads, Radio ads,…
    • Actions: create a FB, Twitter, campaign as well as the use of traditional forms of media
    • Celebrity gifting suites and gift bag placement at major events
    • Contact stylists to pitch to celebrity clients
  • 15. Celebrity Stylist Outreach
  • 16. Email Marketing Campaign
  • 17.  
  • 18. Visual Merchandising Plan
    • The set up of the floor plan will be “Boutique” style.
    • Each of the styles will have its own section
      • The bootleg (fire) jean will have a fire inspired themed layout, the skinny (earth) jean will have a earth inspired theme, etc
  • 19.  
  • 20.  
  • 21. Employee Training/Education
    • BE THE BRAND
    • Individualize the jeans
    • Understand brand values
    • Effectively and articulately be able to explain Eluhments
    • Utilize weekly phone update line explaining news on styles, etc
    • KNOW THE CUSTOMER
    • Understand their wants and needs in a jean
    • Suggest a style
    • Direct them to section
    • Aid them in trying on and selecting size, color, and style
    • Create inviting sales environment
  • 22. Questions/Comments