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Taniebrand®Linkedin Taniebrand®Linkedin Presentation Transcript

  • BRANDS INSPIRES PERSUADES REMINDS
  • HAVE YOU EVER THOUGHT ABOUT THE POWER OF YOUR BRAND?
  • TIMES ARE CHANGING... More and more “reacting”: Even more experts, consumers decode perfectly most mechanisms implemented to seduce. They become more skeptical and de ant quot;against trademarks.
  • More and more saturated with innovation: They expect less and less consumer marketing. Less and less quot;predictablequot; behavior : They adopt increasingly complex opportunistic, recomposed, and sometimes even opposed by their level of involvement, and the context of their choice, especially in times of crisis. The trouble is nobody is quite sure just what the future holds… The only certainty, at the moment, is uncertainty… It’s no more an issue, we are exactly what you are looking for!
  • BRANDS TRANSCEND BORDERS AND SO DO WE BY MIXING THE TALENTS, EXPERIENCES AND IDEAS OF OUR INTERNATIONAL TEAM. Successfully founded in 2005. Owner-managed private company A “branding by design” agency based in London, Buenos Aires and soon in Barcelona. A multicultural team of 20 people and more than 20 consultants around the world. MIRKO JOE OLI CHRIS STEPHEN CHRIS ROMAIN ANGUS NATASHA GILLES THIBAULT DIEGO DAVID FABIO STEF DANIEL YUKO SARAH ALICE MANJEET DAVID FEDERICO MATEO INES FLORE MATT MATT DANIELA FEDE F. FEDE G
  • A UNIQUE BLEND OF TALENT... WITH A CHALLENGING AND INTERNATIONAL APPROACH TO MULTI-DIMENSIONAL DESIGN We’re bursting with ideas. Combining talent and experience, we hold ourselves to the highest professional standards.
  • A SPECIFIC ANSWER TO EACH KIND OF SPECIFIC ISSUE YOU MAY HAVE WITH OUR 4 DIFFERENT TEAMS DEDICATED TO MEDIA® PACK® MUSIC® SPACE® FIBRE OPTIC BROADBAND If you live outside a cable area, we can offer you the right broadband solution. From our zippy Unlimited service, to our Pay As You Go package. CIRKLE BY CADOGAN Tall is beautiful ww w. l on g t a l l s a l l y. c o m L O N G TA L L S A L LY W O M E N S W E A R Our first love is design. But today’s market demands more. Our strategic approach has evolved into mixed media. Images, music, text, and graphics create uni ed messages across all your touch points. The result is work that’s fresh, gorgeous and unique to your brand.
  • FROM STRONG CONCEPTS GROW BRANDS THAT COLOUR OUR WORLD. We create and develop gorgeous brands, with beautiful thinking, strategy and design, by challenging the established rules of the market.
  • Strategy MORE THAN ANYTHING ELSE, BRAND STRATEGY DRIVES YOUR BUSINESS AND KEEPS IT FOCUSED. Through discussion and research, we’ll work with you to identify the values and narratives your brand represents. Ultimately, these values direct your promotions, the behaviours of staff, and the whole customer experience. The strategy we develop will govern the long term future of the brand, while providing a set of behaviours and objectives that can deliver bene ts in the near term.
  • Identity GOOD, STRONG STRATEGY LAYS THE FOUNDATION FOR A SUCCESSFUL BRAND, BUT IT ACHIEVES ITS POWER THROUGH WORDS AND STRIKING DESIGN. Of course, logo design just scratches the surface. Some of the most impactful retail programmes, websites and communications materials around have been executed by our experienced creative people.
  • Experience TODAY, WE DRAW THE BRAND INTO AS MANY AREAS OF CUSTOMER EXPERIENCE AS WE CAN, USING IT TO DIFFERENTIATE CHANNELS LIKE RETAIL, THE WEB, CUSTOMER LITERATURE AND CUSTOMER SERVICE. Once you have a compelling and well defined brand, you need to get it to your customers. Traditionally, the primary tool for promoting the brand was advertising.
  • WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES Give your brand Make your next brand the identity it deserves convention unconventional your b®and Wrap your products to drive Get inside your customers’ heads your brand performance so that your brand is unforgetable
  • WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES
  • How do we work? focus We take pride in enhancing everyday products with a touch of class while answering the consumers’ needs and our clients’ expectations. Therefore, we have 3 guidelines creativity pragmatism 1 YOUR BRAND awareness 2 THINKING 3 CREATIVITY Pragmatism, focus and awareness on creativity in our approach to dealing with your requirements innovation and in our problem solving process creation strategy marketing your thinking b®and creative work Think concret rather than abstract and refinements apply the right combination of strategy, innovation and creative work Our client first
  • BRAND IS THE COMPANY’S MOST VALUABLE ASSET Our beliefs Brand is the driver of all forms of communication Brand is a unique and speci c set of values It’s expression will impact its power of attraction Strategy Identity Experience Qualitative research Naming Retail Quantitive research Visual identity Product brands Brand audits Written identity Literature systems Brand strategy Sonic identity Websites & online media Brand architecture Motion identity Customer statements Brand valuation Guidelines Packaging
  • Experience THE FIRST STEP IN BUILDING LOYALTY IS PROVIDING THE PRODUCT THAT YOUR CUSTOMERS GET EXCITED BY, OR THE PRODUCT THAT FULFILLS THEIR NEEDS. Our approach We create effective and inspiring design for your brand by communicating the essence and personality in a way that consumers will notice and intuitively understand.
  • EXCEEDING EXPECTATIONS. We always develop our projects with passion and love, and are proud of what we create. We are brand experts and leverage your brand values to guide our creative work and realise the power of your brand. We are driven to break boundaries and exceed your expectations at every turn.
  • London Buenos Aires
  • THANK YOU LONDON 68 Great Eastern Street EC2A 3JT London UK BUENOS AIRES Nicaragua 6082 - 4to B C1414BWN Capital Federal Buenos Aires, Argentina m. +44 (0)79 8590 5237 t. +44 (0)20 7739 2762 f. +44 (0)20 8082 5361 skype. tanielondon www.taniebrand.com
  • Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley My life was Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Alina Sofia Jessica Kayla about to change Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa drastically. Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma I had two lumpectomies to remove the cancer and a Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana sentinel lymph node biopsy that showed lymph node Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail involvement. The cancer was diagnosed stage 2b. Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha I underwent 4 months of dose dense chemo. This is Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie chemo every two weeks. My first cocktail of chemo was Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adriamycin and Cytoxan. My second round of chemo was Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Taxotere. These drugs were very hard for me to tolerate. Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina I suffered from the usual chemo side effects that Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee included nausea, body aches, shortness of breath, low Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella energy, complete hair loss, extreme swelling and many Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia other unfavorable side effects. I did manage to maintain Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella a positive outlook through out my treatments. Nathaly at age 35, Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley On July 7, 2004 I had a bilateral mastectomy and on New Years Eve 2003 Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla reconstruction. I wanted to prevent any chance of a found a lump in Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya breast cancer reoccurrence. her left breast... Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey I had two lumpectomies to remove the cancer and a My life was sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. about to change I underwent 4 months of dose dense chemo. drastically. This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate. I suffered from the usual chemo side effects I had two lumpectomies to remove the cancer and a that included nausea, body aches, shortness of breath, sentinel lymph node biopsy that showed lymph node low energy, complete hair loss, extreme swelling and involvement. The cancer was diagnosed stage 2b. many other unfavorable side effects. I did manage to I underwent 4 months of dose dense chemo. maintain a positive outlook through out my treatments. On July 7, 2004 I had a bilateral mastectomy and This is chemo every two weeks. My first cocktail of reconstruction. I wanted to prevent any chance of a chemo was Adriamycin and Cytoxan. My second round breast cancer reoccurrence. of chemo was Taxotere. These drugs were very hard for me to tolerate. Natasha at age 32, I suffered from the usual chemo side effects that My life was Natasha at age 32, on New Years Eve 2003 on New Years Eve 2003 found a lump in included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many about to change found a lump in her left breast... drastically. other unfavorable side effects. I did manage to maintain her left breast... a positive outlook through out my treatments.
  • You are today where your thoughts have brought you, you will be tomorrow where your thoughts Pink Ribbon, Breast Cancer take you. more Samsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used than by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising. talk Nicole Kidman AMBASSADOR Essence This brand book is intended: Why a Brand Book? These pages describe how to bring “more then talk” to life through copy and visual design. They set forth a tone of voice and look and feel that is unique to the category, ownable by Samsung, and flexible for use across all communication touch points and GEOs. My life was Following these guidelines will help ensure about to change that all of our communications consistently and powerfully express the essence drastically. of “more then talk”
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  • Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5
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