#SMB11: Social Media For Social Change

819 views

Published on

Details of a series of social media experiments we performed last summer at Firstgiving.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
819
On SlideShare
0
From Embeds
0
Number of Embeds
65
Actions
Shares
0
Downloads
15
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

#SMB11: Social Media For Social Change

  1. 1. Social Media for Firstgiving: What we’ve learned Frank Days / @tangyslice Firstgiving.com / @firstgiving Social Media Breakfast 11 / #SMB11 December 10, 2008
  2. 2. Successful Web 1.0 Business
  3. 3. We should be a social media company too 3 million FB users!!
  4. 4. Get some interns and a web 2.0 guy & for bonus points, a web 2.0 PR firm, and throw up some blogs!
  5. 5. A series of experiments…
  6. 6. Tagging…
  7. 7. Tagging… 140 new pages tagged… … out of 25,000 active pages on the system About 15% of all fundraising pages have tags
  8. 8. Tagging… The lucky winner
  9. 9. Digging…
  10. 10. Digging… Hundreds of pages Dugg, but not many Diggs each
  11. 11. Twitter…
  12. 12. Twitter…
  13. 13. Twitter…
  14. 14. Twitter… Big tweeter in small pond?
  15. 15. Facebook…
  16. 16. Facebook… 273 members, many of them not even Firstgiving customers
  17. 17. Facebook…
  18. 18. What we’ve learned <ul><li>Think about demographic match with medium </li></ul><ul><li>For Firstgiving, social media has <10% adoption (email is still king) </li></ul><ul><li>Will continue to test and learn </li></ul>

×