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#SMB11: Social Media For Social Change
 

#SMB11: Social Media For Social Change

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Details of a series of social media experiments we performed last summer at Firstgiving.

Details of a series of social media experiments we performed last summer at Firstgiving.

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    #SMB11: Social Media For Social Change #SMB11: Social Media For Social Change Presentation Transcript

    • Social Media for Firstgiving: What we’ve learned Frank Days / @tangyslice Firstgiving.com / @firstgiving Social Media Breakfast 11 / #SMB11 December 10, 2008
    • Successful Web 1.0 Business
    • We should be a social media company too 3 million FB users!!
    • Get some interns and a web 2.0 guy & for bonus points, a web 2.0 PR firm, and throw up some blogs!
    • A series of experiments…
    • Tagging…
    • Tagging… 140 new pages tagged… … out of 25,000 active pages on the system About 15% of all fundraising pages have tags
    • Tagging… The lucky winner
    • Digging…
    • Digging… Hundreds of pages Dugg, but not many Diggs each
    • Twitter…
    • Twitter…
    • Twitter…
    • Twitter… Big tweeter in small pond?
    • Facebook…
    • Facebook… 273 members, many of them not even Firstgiving customers
    • Facebook…
    • What we’ve learned
      • Think about demographic match with medium
      • For Firstgiving, social media has <10% adoption (email is still king)
      • Will continue to test and learn