#SMB11: Social Media For Social Change

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    #SMB11: Social Media For Social Change - Presentation Transcript

    1. Social Media for Firstgiving: What we’ve learned Frank Days / @tangyslice Firstgiving.com / @firstgiving Social Media Breakfast 11 / #SMB11 December 10, 2008
    2. Successful Web 1.0 Business
    3. We should be a social media company too 3 million FB users!!
    4. Get some interns and a web 2.0 guy & for bonus points, a web 2.0 PR firm, and throw up some blogs!
    5. A series of experiments…
    6. Tagging…
    7. Tagging… 140 new pages tagged… … out of 25,000 active pages on the system About 15% of all fundraising pages have tags
    8. Tagging… The lucky winner
    9. Digging…
    10. Digging… Hundreds of pages Dugg, but not many Diggs each
    11. Twitter…
    12. Twitter…
    13. Twitter…
    14. Twitter… Big tweeter in small pond?
    15. Facebook…
    16. Facebook… 273 members, many of them not even Firstgiving customers
    17. Facebook…
    18. What we’ve learned
      • Think about demographic match with medium
      • For Firstgiving, social media has <10% adoption (email is still king)
      • Will continue to test and learn

    + tangyslicetangyslice, 11 months ago

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