Social Media for Firstgiving: What we’ve learned Frank Days / @tangyslice Firstgiving.com / @firstgiving Social Media Breakfast 11 / #SMB11 December 10, 2008

Successful Web 1.0 Business

We should be a social media company too 3 million FB users!!

Get some interns and a web 2.0 guy & for bonus points, a web 2.0 PR firm, and throw up some blogs!

A series of experiments…

Tagging…

Tagging… 140 new pages tagged… … out of 25,000 active pages on the system About 15% of all fundraising pages have tags

Tagging… The lucky winner

Digging…

Digging… Hundreds of pages Dugg, but not many Diggs each

Twitter…

Twitter…

Twitter…

Twitter… Big tweeter in small pond?

Facebook…

Facebook… 273 members, many of them not even Firstgiving customers

Facebook…

What we’ve learned Think about demographic match with medium For Firstgiving, social media has <10% adoption (email is still king) Will continue to test and learn

Think about demographic match with medium

For Firstgiving, social media has <10% adoption (email is still king)

Will continue to test and learn