Seven ways to make your marketing more agile
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Seven ways to make your marketing more agile

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These are my slides from the IDC Advisory Service, Marketing Operations Board meeting on May 26, 2010

These are my slides from the IDC Advisory Service, Marketing Operations Board meeting on May 26, 2010

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Seven ways to make your marketing more agile Presentation Transcript

  • 1. Seven ways to make your marketing more agile Frank Days May 2010
  • 2. Why agile management? • Annual plans good for 2-3 months max • Need to be responsive • Short attention span • Continuous learning • Kill off laggards quickly 2 © Novell, Inc. All rights reserved.
  • 3. Would you rather spend time planning or doing? 3 © Novell, Inc. All rights reserved.
  • 4. Seven ways... 4 © Novell, Inc. All rights reserved.
  • 5. 1. Use post-its not spreads or PPTs 5 © Novell, Inc. All rights reserved.
  • 6. 2. Skip creative briefs • CYA for agencies • Time planning is not time doing • Keep plans short (<2 pages) • Think outlines • Does anyone really read them? 6 © Novell, Inc. All rights reserved.
  • 7. 3. Identify drivers – need leaders 7 © Novell, Inc. All rights reserved.
  • 8. 4. Shorter more frequent meetings • Which would you prefer? • 90 min show-and-tell staff meeting • Or three 15 min action-oriented meetings 8 © Novell, Inc. All rights reserved.
  • 9. 5. Keep show and tells < 5 mins • Marketers are story tellers • I don’t care about 6 months from now • What did you just do/doing now? • How can I help you do it better? 9 © Novell, Inc. All rights reserved.
  • 10. 6. Pull not push • Meetings are open • This is where status share and priorities are set • People should want to come to meetings 10 © Novell, Inc. All rights reserved.
  • 11. 7. Go cloud 11 © Novell, Inc. All rights reserved.
  • 12. What does agile marketing need? • Manifesto? • Podcast? • Agile marketing group? 12 © Novell, Inc. All rights reserved.
  • 13. Thanks and stay agile my friends… My deets: Frank Days Director, New and Social Media Novell @tangyslice http://www.tangyslice.com 13 © Novell, Inc. All rights reserved.