Mass Technology Leadership Council Sales & Marketing Panel

Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg

Leveraging Marketing Resources for Maximum Revenue Growth
Key Reasons for Marketing Shifts:
“ Tried and true” losing pop (webinars, whitepapers, email
More focus
Increase engagement

Reality: business value still drives spending and social media ROI is a soft

Think of social media as...
Integrated with marketing strategy
Not at expense brand push and pull tactics
Can't live on inbound alone

Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!

Spotlight More “Microcelebrities” Telling the stories of the new Novell

Succeed or fail fast
Spotlight: Thinking agile,
low cost and fresh

Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision

Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com
Found everywhere
as Tangyslice

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Mass Technology Leadership Council Sales & Marketing Panel

by Frank Days

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