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Mass Technology Leadership Council Sales & Marketing Panel
 

Mass Technology Leadership Council Sales & Marketing Panel

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These are my slides from the MassTLC breakfast on March 18, 2010.

These are my slides from the MassTLC breakfast on March 18, 2010.

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    Mass Technology Leadership Council Sales & Marketing Panel Mass Technology Leadership Council Sales & Marketing Panel Presentation Transcript

    • Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
    • Leveraging Marketing Resources for Maximum Revenue Growth
      • Key Reasons for Marketing Shifts:
      • “ Tried and true” losing pop (webinars, whitepapers, email
      • More focus
      • Increase engagement
    • Reality: business value still drives spending and social media ROI is a soft
    • Think of social media as...
      • Integrated with marketing strategy
      • Not at expense brand push and pull tactics
      • Can't live on inbound alone
    • Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!
    • Spotlight More “Microcelebrities” Telling the stories of the new Novell
    • Succeed or fail fast
      • Spotlight: Thinking agile,
      • low cost and fresh
    • Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
    • Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com
      • Found everywhere
      • as Tangyslice