Change Leveraging Marketing  Resources for Maximum  Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst ...
    Leveraging Marketing  Resources for Maximum  Revenue Growth <ul><li>Key Reasons for Marketing Shifts: </li></ul><ul><l...
Reality: business value still drives spending and social media ROI is a soft
Think of social media as... <ul><li>Integrated with marketing strategy </li></ul><ul><li>Not at expense brand push and pul...
Initiative Spotlight: More  social media ready content Short, Cheap, Entertaining Tells our story!
Spotlight More “Microcelebrities” Telling the stories of the new Novell
Succeed or fail fast <ul><li>Spotlight: Thinking agile,  </li></ul><ul><li>low cost and fresh </li></ul>
Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue...
Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com <ul><li>Found e...
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Mass Technology Leadership Council Sales & Marketing Panel

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These are my slides from the MassTLC breakfast on March 18, 2010.

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Mass Technology Leadership Council Sales & Marketing Panel

  1. 1. Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
  2. 2. Leveraging Marketing Resources for Maximum Revenue Growth <ul><li>Key Reasons for Marketing Shifts: </li></ul><ul><li>“ Tried and true” losing pop (webinars, whitepapers, email </li></ul><ul><li>More focus </li></ul><ul><li>Increase engagement </li></ul>
  3. 3. Reality: business value still drives spending and social media ROI is a soft
  4. 4. Think of social media as... <ul><li>Integrated with marketing strategy </li></ul><ul><li>Not at expense brand push and pull tactics </li></ul><ul><li>Can't live on inbound alone </li></ul>
  5. 5. Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!
  6. 6. Spotlight More “Microcelebrities” Telling the stories of the new Novell
  7. 7. Succeed or fail fast <ul><li>Spotlight: Thinking agile, </li></ul><ul><li>low cost and fresh </li></ul>
  8. 8. Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
  9. 9. Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com <ul><li>Found everywhere </li></ul><ul><li>as Tangyslice </li></ul>
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