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B2B Magazine breakfast meeting

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  • Version 7.3 Updated November 30, 2009.
  • Transcript

    • 1. Does B2B marketing need a new management paradigm? Frank Days Sept 2010
    • 2. Our world is evolving
      • Brochure
      • Prospect DB
      • Word of mouth
      Whitepaper Email lists Chat Top ten list Friends Twitter
    • 3. Better view of the conversation
    • 4. Information velocity is increasing... * Daily social media mentions for “Mark Hurd” via SocialRadar
    • 5. Are we marketing the same way?
      • Annual plans/budgets
      • Market requirements docs
      • Positioning docs
      • Brand guidelines
      • Media plans
    • 6. Why agile management?
      • Annual plans good for 2-3 months
      • Need to be responsive
      • Continuous learning
      • Kill off laggards quickly
      • Borrow from agile management approach of software development
    • 7. Five ways to make your marketing more agile...
    • 8. 1. Use post-its not spreads or PPTs
    • 9. 2. Skip creative briefs
      • CYA for agencies
      • Time planning is not time doing
      • Keep plans short (<2 pages)
      • Think outlines
      • Does anyone really read them?
    • 10. 3. Identify drivers – need leaders
    • 11. 4. Shorter more frequent meetings
      • Which would you prefer?
        • 90 min show-and-tell staff meeting
        • Or three 15 min action-oriented meetings
    • 12. 5. Keep show and tells < 5 mins
      • Marketers are story tellers
      • I don’t care about 6 months from now
      • Use meetings for status and priorities
      • What did you just do/doing now?
      • How can I help you do it better?
    • 13. Thanks and stay agile my friends…
      • My deets:
      • Frank Days
      • Director, New and Social Media, Novell
      • @tangyslice
      • http:// www.tangyslice.com
      • http://www .agilemarketingblog.com