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Does B2B marketing need a new management paradigm?

by on Sep 28, 2010

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These slides are from my presentation at B2B Magazine's NetMarketing Breakfast on Sept 23, 2010 in Boston.

These slides are from my presentation at B2B Magazine's NetMarketing Breakfast on Sept 23, 2010 in Boston.

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Does B2B marketing need a new management paradigm? Does B2B marketing need a new management paradigm? Presentation Transcript