Journalist loyalty final
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  • How do newspapers sell money?
  • Is the truth not what makes the employers’ financially successful?
  • A 1999 survey on values by the Pew Research Center for the People and the Press and the Committee of Concerned Journalists (p. 53)
  • I can’t figure out how to insert the video but I know I want from 6:05 – 9:17 ishhh
  • “The board-elected CEO ultimately sets the standards of quality by the quality of the people they choose and the news policies they embrace.” They determine newsroom budgets, news space vs. advertising space, journalist salaries, etc...
  • CEO’s hire managers who share their mission and values.NY Times: Paper’s readers come to expect full transcripts of such events, and that relationship will nurture the paper’s business in the long run


  • 1. Without fear or favor
    Who Journalists Work For
  • 2.
  • 3. Journalism is a Business
    Important part is to sell more newspapers to obtain more advertising.
    Readers are consumers
  • 4.
  • 5. Media Manipulating Agenda
  • 6. Journalism’s first loyalty is to citizens
    No matter the cost?
  • 7. “The notion that those who report the news are not obstructed from digging up and telling the truth—even at the expense of the owners’ financial interests—is a prerequisite of telling the news not only accurately but also persuasively.” (p. 53)
  • 8. 80% of journalists listed “making the reader/listener/viewer your first obligation” as a “core principle of journalism”
  • 9. “Journalists who make a case for the public-interest obligation inside their companies could be labeled as naïve, old-fashioned, and difficult.” (p. 61)
  • 10. Owner/Corporation must be committed to citizens first
    Owner of company must believe deeply in core journalistic values
    What kind of power does the CEO of a media company have? What decisions do they make?
  • 11. Hire business managers who also put citizens first
    “The New York Times’ . . . advertising department . . . regularly turns away ads on days when events require a larger space for the news, such as on days of a presidential press conference or major speech.”
  • 12. Set and communicate clear standards
    Advertising vs. news
    Make sure all employees understand company values, mission, potential conflicts and how they are handled
    Baltimore Sun – “We discussed the fact that, on journalistic decisions, the newsroom has to have the integrity to make the final call”
    Don’t let policies and standards become just posters on the wall
  • 13. Journalists have final say over news
    Communicate clear standards to the public
    Tucson’s KGUN-TV “Viewers Bill of Rights”
    Broadcasted, posted on website
    Outlines what citizens should expect from station
    Right to ethical journalism
    Right to responsible newscasts and promotions
    Right to be heard
    Right to hold us accountable
  • 14. Business vs. Journalism