Maruti
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Maruti

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jan 2009...

jan 2009...

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Maruti Maruti Presentation Transcript

  • SUBMITTED BY:
    SECTION: B
    PGDM- I
    TANESH KOTHARI 63
    THE
    VANQUISHERS
    WE THE CONQUERORS
  • Maruti Suzuki India Limited
  • OBJECTIVE
    To have knowledge about the company.
    To know about its product and its competitors.
    To know about their future Goals.
  • ROAD MAP
    History
    Snap shot
    Current scenario
    Segments
    Competitors comparative
    SWOT
    Our strenghts
    Competitors comparative
    Achievments
    Upcoming cars
    Conclusion
  • HISTORY
    Maruti Limited was established in February 1981
    Suzuki Motor Corporation of Japan holds a majority stake in the company.
    Current Managing director & CEO
    Shinzo Nakanishi
  • SNAP SHOT
  • CURRENT SCENARIO
    Demand-side Pressures
    Lack of credit availability
    High rates of retail finance
    High inflation
    Financial markets underperforming
    Cost-side Pressures
    Commodity Inflation
    Currency rates (Yen, Dollar)
  • SEGMENTS
  • SEGMENT-A1
    MARUTI 800
  • MARUTI 800
    Maruti 800, till 2004, was the India's largest selling compact car ever.
    It is a leading four-wheeler automobile manufacturer in South Asia.
    Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh.
    Target audience-Middle class family
  • COMPETITORS
    Future competitor TATA NANO
  • SEGMENT-A2 (54%)
    Alto
    Wagon-R
    Zen
    Swift
    A-star
  • SWIFT
    Dynamic european styling
    Latest design diesel teachnology
    Its a sporty car
    strickingcolours
    Target Audience – Age between 20 to 30’s
  • COMPETITORS
    HYUNDAI (26%) - GETZ , I10 , SANTRO
    TATA (12%) - INDICA
    GM (4%)
  • SEGMENT A1 & A2 COMPARISION
  • SEGMENT-A3
    SX4
    Dzire
    Esteem
  • SX4
    Replacement of Baleno
    Market Leader in small-size segment
    Booming A3 segment
    Loaded with Gizmos
    Sporty Performance
    Target Audience-Early 30s to Late 40s
  • COMPETITORS
    Ford fiesta , Aveo
    Honda city : SX4 14.7% to 25.2%
    Honda city 22% to 14.2%
  • SEGMENT-UV’S
    Omni
    Versa
    Grand Vitara
    Gypsy
  • OMNI
    Cost effective
    Space
    less maintenance
    saves lots of fuel
    Can be used in Family use , cargo , ambulance etc
  • COMPETITORS
    Ford Endeavour and the Honda CR-V
    TATA ace
    Innova
  • COMPETITORS COMPARATIVE
  • SWOT
    Strengths
    Established distribution and after sales networks
    Ability to design products with differentiating features
    Brand image
    Experience and know how in technology.
    Weaknesses
    Lack of experience with foreign market
    Heavy import tariffs
    Opportunities
    Government subsidies
    Foreign collaboration
    Increased purchasing power of Indian middleclass category
    Threats
    Threats from Chinese manufacturers
    Indian as well as foreign competitors.
  • COMPETITORS COMPARITIVE
  • ACHIEVMENTS
    BUSINESS WORLD
    Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.
  • FUEL EFFICIENCY INFO
    Fuel economy figures obtained in tests by premier automobile research institutions
    ARAI (Automotive Research Association of India)
    VRDE (Vehicles Research and Development Establishment) and
    ICAT (International Centre of Automotive Technology)
  • UPCOMING CARS
  • CONCLUSION
  • THANK YOU
    THANK YOU