Li getting startedcareerpages_2012_new


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Li getting startedcareerpages_2012_new

  1. 1. Recruiting SolutionsGetting Started with LinkedIn Career PagesLinkedIn Career Pages (LCPs) are a great way to reach 3. Click ”Edit” to add or change your LinkedIn Careerthe millions of professionals who use LinkedIn to Page content.research and discover career opportunities. Career 4. When you’ve reviewed all your changes, clickPages allow you to easily: “Publish.” Congratulations! Your LCP is now live,• Showcase your employment brand and put your and can be seen by anyone on LinkedIn. best foot forward to potential candidates Once you’ve created your page, you can come back• Createa personalized candidate experience with and edit the content as often as you like. targeted recommendations and content• Help candidates connect with your company by following, applying, or finding more information 1. Banner (with optional link)This guide will walk you through: • Setting Up Your Page • Page Features 2. Tagline & Subheading • Targeted Audiences (Gold and Platinum pages) • Helpful Tips People at the Company Recommended Jobs • Detailed SpecsFor additional questions, email LinkedIn Enterprise 3. About the CompanySupport at Where EmployeesYou’ll be providing a great candidate experience in no Come Fromtime. Let’s get started! Company Status Updates 4. Employee SpotlightSetting Up Your Page 5. Additional InformationCreating A New PageTo create a new page:1. Go to your company page on LinkedIn: a. Find your page via LinkedIn search, or enter a URL of the form company/<companyName>/careers directly in your browser. b. If you don’t have a company page, go to, click “Add a company,” and follow instructions.2. Once on your Company page, click on the “Careers” tab.
  2. 2. Editing and Administration 5. Additional InformationYou can designate up to 25 administrators who can Use a second custom module (identical in layout toedit your LinkedIn Career Page. The “Administrator” “About the Company”) to tell candidates what makesrole includes editing rights on all parts of your your company unique. Many customers use thiscompany’s LinkedIn Company Page, including module to provide additional differentiation—for“Company Overview” and “Products & Services.” example, to highlight company culture, employee benefits, or information specific to a member’sTo view the list of administrators or designate new location or job function.ones, go to the Company Overview tab, click “AdminTools,” select “Edit” from the dropdown, and find the Tip: For Gold and Platinum pages, choose content forsection titled “Company Pages Admins.” each version that will really resonate with the specified audiencePage Features LinkedIn-Generated ModulesThis section contains a summary of the features The following modules are automatically generated byavailable for Silver, Gold, & Platinum Career Pages. LinkedIn and help to provide a personalizedSee the end of document for detailed specifications experience for visitors to your page. These modulesincluding character limits and image dimensions. do not require action on your part and are grayed-out in the edit view.Customizable Modules • Jobs:Displays personalized job recommendations toThe following modules enable you to deliver a each member, based on his or her profile and otherpersonalized message to your target audience. factors. Our data shows that jobs are the top area of interest for visitors to LinkedIn Career Pages! Make sure all of your positions are represented on LinkedIn.1. Banner Image • People: Shows members how they’re connected toUse this large, front-and-center image to capture the your company by displaying employees, sorted byattention of your audience and showcase your relationship to the member.employment brand. • Where Employees Come From: Provides potential Editing: In the Edit view, click “Edit Image” and candidates with unique insights and helps them get a “Upload Photo.” Make adjustments by dragging and sense of your “company DNA” by showing top resizing the yellow rectangle. When you’re satisfied, former employers of current employees. click “Save Photo.” (Optional: specify a URL to make • Page Statistics: Gives your company access to stats image clickable and link to other assets) and insights on who’s visiting your Career Page. To2. Tagline and Subheading view, click the “Page Statistics” tab and filter by “Careers.” This is viewable only by your company’sCommunicate the heart of your branding message admins.clearly with a succinct and prominent headline.Tip: Aim to make an impression with a memorable and to-the-point tagline3. About the CompanyCreate custom content to reinforce your brandingmessage through text, a video or image, andhelpful links.4. Employee SpotlightEmployees can be powerful advocates for yourcompany. This section allows you to share up to twoemployee testimonials.Tip: Select employees who have a LinkedIn profile picture to make a stronger impression
  3. 3. Targeted Segments Audience Targeting Options Career Page audience targeting is quite sophisticated(Gold and Platinum Pages Only) and based on the same targeting used by LinkedIn Ads.Targeted Audiences allow you to tailor all of your You can refine the desired audience for a segment basedmessaging to the viewer based on their LinkedIn profile on five dimensions: Company Size, Job Function,by creating separate versions of the pages for different Industry, Seniority, and Geography.audience groups. The Gold Career Page allows up to 5targeted segments (including the default), and the Tips:Platinum Career Page allows up to 30 segments. • Make sure to select all relevant parameters. For example, in the “Medical” industry category, nursesEach targeted segment is effectively an additional copy may fall under the subcategories “Hospitals & Healthof the LCP, with its own targeting rules and its own set Care,” “Medical Practice,” and “Health, Wellness,of customizable content. All of the customizable content and Fitness.”on LinkedIn Career Pages can be tailored to specific • Check that your segments are not too narrow. As youaudiences in this manner. refine your targeting selections, you’ll see the approximate size of the target audience at theTo begin, click on “+New Audience” in the page bottom of the dialog section of the edit view. When you createa new targeted segment, content will automatically be Once you have finalized the audience characteristics, clickcopied from your default Career Page to provide a “Save and Exit.”starting point.Once you save an audience setting, it will appear at thetop of the Edit page.From this page, you can:• Edita particular segment by clicking that segment, then editing content just as you did with the Default page• Change targeting settings, by clicking “Settings”> ”Edit Audience Targeting”• Remove a targeted segment, by clicking “Settings”> ”Delete”
  4. 4. Helpful Tips Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as possible. We have found that when members have a great experience, companies win, and a little thought goes a long way. Here are some tips to help guide your content creation: Answer the important questions Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action (follow, apply, or learn more). • If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize the effectiveness of different Career Page versions with specific messaging and content. Make every word count Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest. Help them to really picture it A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience. Think about the message you want to convey, and how to best represent your employment brand. Get creative! Post a wide range of jobs One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles relevant to them. Maximize engagement with Targeted Updates With Targeted Updates you can select specific audiences (within your followers) to receive your company updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly matters to them.Detailed Specs Module Specifications Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size • Standard dimensions 974px by 240px (min height 125px, max height 240px) Tagline & Subheading • Tagline can contain up to 70 characters • Subheading can contain up to 100 characters About the Company • Customizable title at top left can contain up to 65 characters • Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable using cropping tool • Text – Can contain up to 500 characters • Company Links – up to 5 URLs Employee Spotlight • Quotation text up to 200 characters per employee • Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the page administrator at the time of editing) Additional Information • Same specifications as “About the Company” above Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LM-009 0812