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  • Transition to ARG – sprinkled ThemesPatient XDr. NoPresident’s Club CrusadeUsesWorld Without OilTraces of Hope – British Red CrossSkeleton Chase – Indiana University

Dtl2011 arg Dtl2011 arg Presentation Transcript

  • Alternate Reality Games: The ABCs of ARGs
    Distance Teaching & Learning
    August 3, 2011
  • All About Me
    Koreen Olbrish, CEO, Tandem Learning
    koreen.olbrish@ tandem-learning.com
    SL: Nina Sommerfleck
    Twitter: @koreenolbrish
    Blog: www.blogspot.com/learningintandem
    Website: www.tandem-learning.com
  • ARG: Alternate Reality Game
    Mix of real world and online competitive elements
    Collect clues to solve a mystery/puzzle
    Played individually or in teams
    Also called pervasive games
  • Alternate vs Augmented
    Let’s not confuse them…
  • Not Meta Games
  • ARG Terminology
    Puppetmaster
    The Curtain
    Rabbithole
    Trailhead
    This Is Not A Game (TINAG)
  • i love bees
    Chain Factor (Numb3rs)
    The LOST Experience
    ARGsfor Entertainment
  • Serious ARGs
    Examples:
    Traces of Hope
    World Without Oil
    Evoke
  • ARGs for Learning
    • How can games address learning goals?
    • What are the unique characteristics of ARGs that make them appropriate for learning?
  • Case Study: DevLearn 2009
    Goals:
    Introduce/practice using different social media technologies for communication, collaboration & learning
    Encourage networking and provide opportunities for relationship building
    Game structure:
    Team play
    Collecting “clues”
  • DevLearn 2009 Zombie Apocalypse
  • DevLearn 2009 Zombie Apocalypse
  • Event-based ARGsvsLearning ARGs
  • Case Study: Constellation Wine
    Goals:
    Reinforce product knowledge and messaging
    Practice selling skills
    Encourage networking and provide opportunities for relationship building
    Game structure:
    Team play
    Collecting “clues”
    Online and on site game play
  • Constellation Wine: The Characters
  • Constellation Wine: The Invite
  • Constellation Wine: Roots Hotel
  • Other Recent Examples
  • DevLearn 2010: Dr. Strangelearn
  • Now It’s Your Turn!
    ARG Design Basics:
    Problem to solve
    How to solve it
    Storyline
    Characters
    Scoring
  • What is the problem?
    • What is the problem you are trying to solve?
    • What do you want people to know, or do differently as a result of playing the game?
    • Why are people not doing things this way now? (Incentives, barriers)
    • What is the environment that the problem occurs in?
    • How do you know this is a problem?
    • What would things look like if this wasn’t a problem? (ideal state)
    • Why do you think a game is the best way to address this problem?
    • What kind of game structure would be best to address this problem?
  • Create your storyline
    Where?
    When?
    Who…who are the major characters involved in the story
    What is the tone/theme of the storyline?
    Answer these questions:
    • What do characters do?
    • How do characters interact?
    • What is the goal of the game?
    • What are the obstacles to achieving the goal?
    • What are the mechanisms to overcome the obstacle?
    • What tools do you need to play the game?
    • Can the goal be accomplished by an individual, or do people have to work together? Do players play as a team?
    • How do you know you have won?
    • Is the storyline linear or open?
  • Develop character
    Select a time and place for your character
    Answer these interview questions:
    • Name
    • Gender
    • Race
    • Age
    • Family background
    • How would someone stereotype you at first glance?
    • Romantic partner?
    • Friends
    • Socio-economic status
    • Job
    • What makes you happy? Sad?
    • Personality characteristics
    • Fears/phobias
    • Describe your nemesis
  • What does success look like?
    REWARD THE BEHAVIORS YOU WANT TO SEE
    Answer these interview questions:
    • How is success measured outside of the game?
    • How are scores assigned: individual, team, both?
    • How are scores accumulated?
    • Is time a factor?
    • How are scores broadcasted?
  • Contact Me
    Koreen Olbrish, CEO, Tandem Learning
    koreen.olbrish@ tandem-learning.com
    SL: Nina Sommerfleck
    Twitter: @koreenolbrish
    Blog: www.blogspot.com/learningintandem
    Website: www.tandem-learning.com