Alternate Reality Games: The ABCs of ARGs Distance Teaching & Learning August 3, 2011
All About Me Koreen Olbrish, CEO, Tandem Learning koreen.olbrish@ tandem-learning.com SL: Nina Sommerfleck Twitter: @koreenolbrish Blog: www.blogspot.com/learningintandem Website: www.tandem-learning.com
ARG: Alternate Reality Game Mix of real world and online competitive elements Collect clues to solve a mystery/puzzle Played individually or in teams Also called pervasive games
Alternate vs Augmented Let’s not confuse them…
Not Meta Games
ARG Terminology Puppetmaster The Curtain Rabbithole Trailhead This Is Not A Game (TINAG)
i love bees Chain Factor (Numb3rs) The LOST Experience ARGsfor Entertainment
Serious ARGs Examples: Traces of Hope World Without Oil Evoke
ARGs for Learning
How can games address learning goals?
What are the unique characteristics of ARGs that make them appropriate for learning?
Case Study: DevLearn 2009 Goals: Introduce/practice using different social media technologies for communication, collaboration & learning Encourage networking and provide opportunities for relationship building Game structure: Team play Collecting “clues”
DevLearn 2009 Zombie Apocalypse
DevLearn 2009 Zombie Apocalypse
Event-based ARGsvsLearning ARGs
Case Study: Constellation Wine Goals: Reinforce product knowledge and messaging Practice selling skills Encourage networking and provide opportunities for relationship building Game structure: Team play Collecting “clues” Online and on site game play
Constellation Wine: The Characters
Constellation Wine: The Invite
Constellation Wine: Roots Hotel
Other Recent Examples
DevLearn 2010: Dr. Strangelearn
Now It’s Your Turn! ARG Design Basics: Problem to solve How to solve it Storyline Characters Scoring
What is the problem?
What is the problem you are trying to solve?
What do you want people to know, or do differently as a result of playing the game?
Why are people not doing things this way now? (Incentives, barriers)
What is the environment that the problem occurs in?
How do you know this is a problem?
What would things look like if this wasn’t a problem? (ideal state)
Why do you think a game is the best way to address this problem?
What kind of game structure would be best to address this problem?
Create your storyline Where? When? Who…who are the major characters involved in the story What is the tone/theme of the storyline? Answer these questions:
What do characters do?
How do characters interact?
What is the goal of the game?
What are the obstacles to achieving the goal?
What are the mechanisms to overcome the obstacle?
What tools do you need to play the game?
Can the goal be accomplished by an individual, or do people have to work together? Do players play as a team?
How do you know you have won?
Is the storyline linear or open?
Develop character Select a time and place for your character Answer these interview questions:
How would someone stereotype you at first glance?
What makes you happy? Sad?
Describe your nemesis
What does success look like? REWARD THE BEHAVIORS YOU WANT TO SEE Answer these interview questions:
How is success measured outside of the game?
How are scores assigned: individual, team, both?
How are scores accumulated?
Is time a factor?
How are scores broadcasted?
Contact Me Koreen Olbrish, CEO, Tandem Learning koreen.olbrish@ tandem-learning.com SL: Nina Sommerfleck Twitter: @koreenolbrish Blog: www.blogspot.com/learningintandem Website: www.tandem-learning.com