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Dtl2011 arg

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  • Transition to ARG – sprinkled ThemesPatient XDr. NoPresident’s Club CrusadeUsesWorld Without OilTraces of Hope – British Red CrossSkeleton Chase – Indiana University
  • Transcript

    • 1. Alternate Reality Games: The ABCs of ARGs
      Distance Teaching & Learning
      August 3, 2011
    • 2. All About Me
      Koreen Olbrish, CEO, Tandem Learning
      koreen.olbrish@ tandem-learning.com
      SL: Nina Sommerfleck
      Twitter: @koreenolbrish
      Blog: www.blogspot.com/learningintandem
      Website: www.tandem-learning.com
    • 3. ARG: Alternate Reality Game
      Mix of real world and online competitive elements
      Collect clues to solve a mystery/puzzle
      Played individually or in teams
      Also called pervasive games
    • 4. Alternate vs Augmented
      Let’s not confuse them…
    • 5. Not Meta Games
    • 6. ARG Terminology
      Puppetmaster
      The Curtain
      Rabbithole
      Trailhead
      This Is Not A Game (TINAG)
    • 7.
    • 8. i love bees
      Chain Factor (Numb3rs)
      The LOST Experience
      ARGsfor Entertainment
    • 9. Serious ARGs
      Examples:
      Traces of Hope
      World Without Oil
      Evoke
    • 10. ARGs for Learning
      • How can games address learning goals?
      • 11. What are the unique characteristics of ARGs that make them appropriate for learning?
    • Case Study: DevLearn 2009
      Goals:
      Introduce/practice using different social media technologies for communication, collaboration & learning
      Encourage networking and provide opportunities for relationship building
      Game structure:
      Team play
      Collecting “clues”
    • 12. DevLearn 2009 Zombie Apocalypse
    • 13. DevLearn 2009 Zombie Apocalypse
    • 14. Event-based ARGsvsLearning ARGs
    • 15. Case Study: Constellation Wine
      Goals:
      Reinforce product knowledge and messaging
      Practice selling skills
      Encourage networking and provide opportunities for relationship building
      Game structure:
      Team play
      Collecting “clues”
      Online and on site game play
    • 16. Constellation Wine: The Characters
    • 17. Constellation Wine: The Invite
    • 18. Constellation Wine: Roots Hotel
    • 19. Other Recent Examples
    • 20. DevLearn 2010: Dr. Strangelearn
    • 21. Now It’s Your Turn!
      ARG Design Basics:
      Problem to solve
      How to solve it
      Storyline
      Characters
      Scoring
    • 22. What is the problem?
      • What is the problem you are trying to solve?
      • 23. What do you want people to know, or do differently as a result of playing the game?
      • 24. Why are people not doing things this way now? (Incentives, barriers)
      • 25. What is the environment that the problem occurs in?
      • 26. How do you know this is a problem?
      • 27. What would things look like if this wasn’t a problem? (ideal state)
      • 28. Why do you think a game is the best way to address this problem?
      • 29. What kind of game structure would be best to address this problem?
    • Create your storyline
      Where?
      When?
      Who…who are the major characters involved in the story
      What is the tone/theme of the storyline?
      Answer these questions:
      • What do characters do?
      • 30. How do characters interact?
      • 31. What is the goal of the game?
      • 32. What are the obstacles to achieving the goal?
      • 33. What are the mechanisms to overcome the obstacle?
      • 34. What tools do you need to play the game?
      • 35. Can the goal be accomplished by an individual, or do people have to work together? Do players play as a team?
      • 36. How do you know you have won?
      • 37. Is the storyline linear or open?
    • Develop character
      Select a time and place for your character
      Answer these interview questions:
    • What does success look like?
      REWARD THE BEHAVIORS YOU WANT TO SEE
      Answer these interview questions:
      • How is success measured outside of the game?
      • 51. How are scores assigned: individual, team, both?
      • 52. How are scores accumulated?
      • 53. Is time a factor?
      • 54. How are scores broadcasted?
    • Contact Me
      Koreen Olbrish, CEO, Tandem Learning
      koreen.olbrish@ tandem-learning.com
      SL: Nina Sommerfleck
      Twitter: @koreenolbrish
      Blog: www.blogspot.com/learningintandem
      Website: www.tandem-learning.com