Transition to ARG – sprinkled ThemesPatient XDr. NoPresident’s Club CrusadeUsesWorld Without OilTraces of Hope – British Red CrossSkeleton Chase – Indiana University
Alternate Reality Games: The ABCs of ARGs Distance Teaching & Learning August 3, 2011
All About Me Koreen Olbrish, CEO, Tandem Learning koreen.olbrish@ tandem-learning.com SL: Nina Sommerfleck Twitter: @koreenolbrish Blog: www.blogspot.com/learningintandem Website: www.tandem-learning.com
ARG: Alternate Reality Game Mix of real world and online competitive elements Collect clues to solve a mystery/puzzle Played individually or in teams Also called pervasive games
What are the unique characteristics of ARGs that make them appropriate for learning?
Case Study: DevLearn 2009 Goals: Introduce/practice using different social media technologies for communication, collaboration & learning Encourage networking and provide opportunities for relationship building Game structure: Team play Collecting “clues”
Case Study: Constellation Wine Goals: Reinforce product knowledge and messaging Practice selling skills Encourage networking and provide opportunities for relationship building Game structure: Team play Collecting “clues” Online and on site game play