Begum as research_planning_2011-2012_final

AS MEDIA STUDIES FOUNDATION PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049ST FRANCIS XAVIER COLLEGE

My name is:Thamina BegumCandidate No: 2155

Preliminary Project – Research & Planning• How did you think about target audience? As I made a college front cover and contents page for a magazine aimed at college students, it actually states that my target audience is college students. College students vary from ages 16 -19, of both genders.• How did awareness of that audience impact upon your visual design and choice of language? Awareness of my target audience influences and has a lot of impact on my visual design and choice of language. This is because it has to be in a particular style and fonts for a college student to actually be interested in it and pick it up. It has to include quite a lot of factors and be eye catching, as well as having something relevant for a college student to relate to. Their interests and hobbies.• What key points did you learn about Adobe Photoshop and InDesign in constructing your artefacts? I learned that when inserting a picture in InDesign you have to Place the picture and not open it or anything like you do in Photoshop. I also learned that you have to save a picture properly in Photoshop for you to be able to insert it into InDesign.

Preliminary ProjectCollege Cover College Contents

Reflections & Feedback• What would you do differently next time? Next time I would include more images and improve on my layout as I don’t think it was as good as it could’ve been. Also my magazine cover doesn’t look as appealing to me, and I feel that I it doesn’t look as appealing to college students as it may be lacking a few factors.• What kind of feedback did you get that might influence you? The feedback that I received a B on my magazine front cover made me want to achieve a higher grade, and since I couldn’t redraft it I had to make sure my contents page was better. I hope that I done better in my contents page and receive more than a B. Also I asked my class mates sitting next to me when I was not sure something looked right, that helped me and boosted my confidence and helped me get more of an idea of what I wanted to achieve from the piece.• What aspects of your understanding of Adobe Photoshop & InDesign do you need to improve? In adobe Photoshop I need to improve on my cropping and feathering the images as I dont think I have done that very well. Also in InDesign I need to improve a lot and learn how to use it better and get used to the software as it is new to me. I just need a little bit more practise.

The music genre of my music magazine is: Genre: BhangraMy Chosen title is “Amplified” because I wanted to use a westernised name to target a wider audience and alsoAmplified is related to Bhangra. Amplified means increased, and the name has a lot of depth behind it. It is interesting and simple therefore it would make a really effective Bhangra music magazine title.

So I researched this genre of music publication and studied: Model 1 Model 2

What I learned from this was….. Cover Design Cover LinesFrom the magazine cover designs I From the front covers I’ve noticedhave seen they have a very the cover lines are simple andappealing cover image which takes effective. They are on point andup about ¾ of the magazine. Also attract the target audience. Thethe cover image relates to the cover lines need to promote themagazine genre. Also the image content of the magazine and be ableneeds to be a mid shot. Both cover to impress and persuade the readerdesigns have inspired me as they to want to purchase it. This inspiredcontain attractive layouts and me to present my cover linescolour schemes. Black, White and similarly. Also I’ve learned thatred seems to be a very popular referencing artists within cover linescolour scheme therefore I decided will attract the audience. Includingto use it. The Masthead needs to interviews and “exclusive”, “sneakbe bold and bigger than the rest of Peaks” and other words or phrasesthe text on the magazine, this will also helps boost up cover lines. Toenable it to stand out and catch the make the cover lines more eyereaders eye. catching, I use a selection of colours (within my colour scheme).

For my music magazine….• Target Audience:My target audience is south Asian people aged from 15-30. My magazine is aimed at both male and females. Here is a picture of a possible target audience.• Frequency:My magazine will be distributed monthly.• Cover price:My cover price is £3.99 as it is a monthly magazine and will be thick editions, and fun packed with Bhangra music and artists, and much more.• Publisher:My magazine will be published by IPC media as I believe my magazine links to the type of magazines IPC media distribute.• Unique Selling Point:I reference a lot of artists within my front cover to attract my audience. Also I use phrases like “Exclusive” and “Sneak a Peak” to draw in my readers.

This is the face of the magazine Front cover This is how it works…. My bhangra music magazine cover has all the elements to a real magazine cover. It contain a masthead, which is big and bold, and stands out, underneath it I have my selling line. My date line and edition details are also apparent within my cover. Also it includes main cover lines, cover lines, and a left third. The price is visible above the barcode. Most importantly the main image of my magazine is placed so that it takes up more than ¾ of the page. The image is a girl in a saree, this links to my magazine theme and compliments my magazine well. Above all, I have included a Top and bottom strip to aid my readers and provide them with more information on the content of my magazine. It also helps promote my magazine.

Here are the 4 original photographs I shot for the project…… 1 2 3 4

I modified each photograph; here is the original next to the final version: Raw 1 Final 1Here is how I changed the photograph and why…My original image (Raw 1) was changed to my final piece as I cleared the backgroundand replaced the original image background with a simple black background to helpmake the girl in the image more clear and noticeable. I took out all the excessbackground. I used adobe Photoshop CS3 to edit my image within which I usedpolygonal Lasso Tool. I changed my original photograph because I wanted my image tolook professional and similar to other magazine images which do not have excessbackground.

And the second one: Raw 2 How & why I Final 2 changed the photograph I changed this image firstly by rotating the it to make the model stand in a straight pose rather than the slanted raggedy pose, which I didn’t think was professional andappealing enough. Secondly, I enlarged the image. I used adobePhotoshop CS3 to edit my image within which I used polygonalLasso Tool to get rid of the background. This enabled me toinsert a clear black background so when I insert the image on tomy contents page it will blend in well. I changed my photographas I believed the background looked unprofessional. I ampleased with the final edited image.

And the third one: Raw 3 Final 3 Here is how I changed the photograph and why… I used adobe Photoshop CS3 to edit my image within which I used polygonal Lasso Tool. Using this I cleared the excess background and made the image more appealing and professional. After that I inserted a black clear background as it helps focus moreon the models. To enable the image to stand out more Iused bevel and emboss and added inner shadows andouter glow. My image now looks more professional.

And the last one: Raw 4 Here is how I changed Final 4 the photograph and why… This image was effective the way it was but I wanted a black background therefore I used adobe Photoshop CS3 to edit my image within which I used polygonal Lasso Tool. I cleared the background and inserted aclear black background. Also I used bevel and embossand gave the image an outer glow to help it stand outmore.

Here are a couple of research models for my contents page…Above is a contents page that I found on theinternet. It inspired me as I found the design ofthe contents page appealing and I wanted tomake my contents page similar. The contentspage on the right side helped me get an idea ofthe layout of my contents page, it also inspiredme on the way I should place my images.

This is my contents page Contents Page These are key features… My contents page has a colour scheme• Contents Page of red, black and white. As you can see my contents includes a main content story featured on the left side of my page. Also I have included Regulars, Features and Tasters for this month’s issue and the next. My contents page has more than 4 images and also there are links between my images and text. I’ve included page numbers and I’ve also numbered my contents page. I have a banner of the contents page, also I’ve included subscription info at the bottom.

How does the contents page link back to the cover page?The contents page links back to the cover page through manyfactors. First of all, the colour scheme used within both pagesare the same. The colours red, white and black are the maincolours used and are constant within both pieces. The font isalso constant within both pieces as only font ‘Franklin GothicMedium’ and impact are used.The left third, main cover story is also highlighted within thecontents page. All the cover story’s were listed within thecontents and some were referenced within the imagesprovided as well. Another similarity and link between thepieces is that on the cover, the model is wearing purple, tomatch that I’ve also made sure on the contents page theother models are wearing purple or another colour similar aswell.

Key points of contents pageHow have you made the reader want to read on?I have made the reader want to read on by using persuasive and eye catching text.What are the links between images and words?The links between images and words link to the contents pages subheading, also I’veplaced page numbers to make it easier to locate within the magazine. It also helps makethe image clearer as I’ve included text with the images.What determines the dominant stories?The dominant story, for example the cover story will be determined on its presentationwithin the page, as the cover story will need more space and layout, and smaller storieswill not.How have you gone about ordering the information on thepage?I have ordered and organised my information on the page well, as I believe my contentspage is well structured. I have organised and placed all the stories on the right hand sideof the contents page, subheading them under features, regulars and tasters. Then onthe right hand side I have placed my main cover story. The images have been placedaccordingly on the top, bottom and left centre.

How does the contents page flag up your double page spread?As you can see on the right I have circled the areawhich highlights my double page spread. This storytakes up around half of my contents page, this showsits importance within the magazine and advertises itwell.The contents page flags up my double page spreadby simply having the celebrity ‘Dimple’ be the biggestimage shown and stand out. Also the bold text aboveit, which informs the readers is the 2nd biggest on thepage therefore will reach out to the audience more.

Here’s an example of an inspiring double page spread…

This is why I think that double spread works The pages layout is simple and is based around 3 colours; black, pink and white. The house style is simple and relaxed. 1st page simply has an image of Alexandra burke and a little paragraph of phrases/subtext beside it simply stating her name and the exclusive. The next page is the article itself which is colour coordinated, in pink it has quotes and album information. The double page spread is neatly laid out which gives that professional touch, and helps it look appealing to its readers. The image of Alexandra is alsoquite effective as it combines with the colour scheme as itis a grey/silvery colour flat sequined revealing dress, whichbarely covers her bum area. Her pose and facialexpressions are shown quite seductive within the image.This will attract readers to read the article. On the articlepage, it includes page number and on the top right cornerit illustrates the cover story.

This is my double-page spread

This is how my double page spread worksThis is my drafted double page spread, and as I was working to change theprevious colour and house style, I used ideas from other inspiring double pagespreads. My double page spread has a colour scheme and a house style. I haveincluded two images within my double page spread, of the artist I am featuring(Dimple) within the contents and front cover of my bhangra music magazine. Ihave placed an image on each page. On the first page, the image is placedacross the top quarter of the page. On the seconds page the image takes up ¾of the page and I placed it on the bottom right.My double page spread is also colour co-ordinated with purple, black and white.Using my inspirational double page spread, I have also decided to place thequotes and album information purple and keep the rest of the interview in black.I have placed the title on the side of the 1st page, and rotated it 90 degrees, andthen I have placed Dashing Dimple text beside it, except below the image, tohelp it look more professional.

This is how all three components are linked together….•Clothing colour: PurpleMost of the images and artists clothing are purple.•Artist: artists image displayed in all 3 media productsThe main artist image is displayed in front cover, contentspage and double page spread.•Main cover story: featured in cover, contents page anddouble page spread.

This is my re-drafted cover page Cover Page Key modifications from feedback One of the main modifications was my image and colour scheme. This is because the old image wasn’t professional looking enough. The colour scheme before was rock chick, with the reds, blacks and whites - therefore I had to change it. My colour scheme now, is purple, black, white and pink. Another alteration that I have made, is my magazine name, the previous name wasn’t appropriate enough for the type of magazine I’m producing, since it’s a Bhangra magazine, it needs to be more relative to the south Asian audience group. I’ve also included another subject in the bottom banner and improved my layout to make it look neater.

This is my re-drafted contents pageContents Page Key modifications from feedback The main modification I have made due to feedback, was colour scheme and house style. Before colours used were; red, black and white. These colours made my magazine look rock chick and didn’t give off a bhangra vibe and didn’t represent what my magazine is all about. Therefore I changed my colours to pink, purple and black. As well as that, I have change the layout and included more articles so I can increase the pages. As my magazine is monthly I need to have more pages in the magazine, therefore I have placed the features, regulars and tasters on the right hand side of the page and placed all the articles that are specially for this edition of the magazine on the left side. As you can see now, my contents page looks more professional, and I have placed my images more accordingly.

This is my re-drafted double spread

Key modifications to double spread from feedbackThe modifications I made was mostly to do with the alignment of my text and makingsure I used ‘justify’ to create a clean look along the page. Also I had to edit and spellcheck my work, as well as place capital letters where needed. Other than that, asmy previous double page was incomplete, I simply completed it.I added another question and more text to the interview section of the page. I alsoadded a box around the quote in purple on 1st page of the spread. I added tourinformation; tour dates, ticket hotline and online booking. Next to that I have placedthe album release information.I added dimple’s website/fan page, Facebook page, and twitter page so fans andreaders can keep in touch and get to know more about dimple (the artist)

Final magazine page &This is how all three components are linked together….•Colour scheme: Purple, Black, Pink & White•Artist: artists image displayed in all 3 media products•Main cover story: featured in cover, contents page anddouble page spread.•Page numbers

Evaluation• You can find my blog here:http://thaminamediastudies.blogspot.co.uk/AndYou can find my evaluation with responses to the 7 questions here:http://thaminamediastudies.blogspot.co.uk/

Begum as research_planning_2011-2012_final

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