2. Introduction to Tampa SEO Discusses
Image Optimization for SEO
Employing a good SEO campaign for your images is a great
way to increase your organic search engine optimization.
• Optimizing your images on your webpage, blog, or article
cannot be overlooked.
•Tampa SEO will provide some tips as to how to best search
engine optimize your images for the search engines and
maximum SEO benefit.
• Image search engine optimization should be considered an
integral piece of your on-page optimization efforts as things
like url structure, anchor text and descriptive tagging can all
play roles in your efforts just as the webpage itself.
3. Tampa SEO Image SEO Tip #1: Images
Should Contain Keywords in the File
Names
As with most text Tampa SEO suggests utilizing keywords to describe
things. The titles of your file names should also be included in these
descriptions.
• If you have a picture of a blue Ford mustang don’t leave the title of your
image something random like “09907.jpg.”
• This does nothing for the search engines as far as indexing your image is
concerned. Instead rename the image to “blue-ford-mustang.jpg” and you
will be indexed appropriately.
• It should be noted that Google suggests placing your images into one
folder on your site instead of scattered throughout.
4. Tampa SEO Image SEO Tip #2: Create
Descriptive Alt Text or Tags
• Alt text or tags will help the search engines determine what your
image is all about.
• Search engines cannot “read” the context of your image you can
help them by describing what your image is about.
• Be sure to use keywords but DO NOT overstuff them.
• Another good practice is to use different keywords than used in
your file name to hit the various different phrases. For examples an
alt text can read “blue 2007 ford mustang GT.”
5. Tampa SEO Image SEO Tip #3: Using
Images as Links
•Tampa SEO uses images as links in conjunction with anchor text
on a page. Use keywords that describe the image and the page
that it is linking to.
•Make sure that the content surrounding your image reflects the
names you have worked so hard to optimize. This also applies for
pages that your image is linking to.
•Having matching content tells the search engines that your
image and text are related and that you have provided good
information that is relevant in all areas.
6. Tampa SEO Image SEO Tip #3: Using
Images as Links
• For useful places to find images consider using.
– Google image search
– Flickr
– iStockPhoto
– Getty Images
• Most of these sites provide great images that are free and can be
found with simple search features.
• Your goal should be to get your image to show up in Google image
search as this can lead to increased traffic and even conversions.
7. Contact Tampa SEO Today!
• Tampa SEO is a full service digital marketing
agency
• We are a national marketing agency
Call today!
(800) 975-7736