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Pros & cons of social media marketing
 

Pros & cons of social media marketing

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Pros and cons of social media marketing. Sections include: Facebook, Twitter, YouTube, Digg, Tubmlr, & LinkedIn

Pros and cons of social media marketing. Sections include: Facebook, Twitter, YouTube, Digg, Tubmlr, & LinkedIn

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    Pros & cons of social media marketing Pros & cons of social media marketing Presentation Transcript

    • The Pros and Cons of
      Social Media Marketing
      Presented by
      TampaSEO.com
    • Overview
      In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle.
      Social Media Marketing is widely viewed by businesses as a necessary component of search engine optimization (SEO)
      Which platform is correct for your business?
      Which platform will maximize SEO efficiency?
    • How Tampa SEO Can Help
      We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.
    • Facebook: The Social Network
      Facebook Marketing Pros:
      Huge potential market with almost 600,000,000 users all over the world
      Easy to share marketing messages and get customer interaction and feedback
      Using Pages company Facebook identities can behave as regular users and interact directly with customers
    • Facebook: The Social Network
      Facebook Marketing Cons:
      Facebook drives a lot of traffic but it often comes in spurts rather than a steady flow
      Facebook links are mostly nofollow which limit your SEO benefit that you might get at another social networking site
    • Twitter: A Tool To Monitor and Join in Real-Time Conversations
      Twitter Marketing Pros:
      Good outbound messaging tool with a very large potential audience
      Good inbound communication tool that makes it easy to track conversations
      Good branding tool with many ways to interact with Twitter users and your company’s followers
    • Twitter: A Tool To Monitor and Join in Real-Time Conversations
      Twitter Marketing Cons:
      Lots of spam and scams have reduced direct tweets
      Twitter also uses nofollow links, however, Google and Bing both use twitter as a factor in determining organic search results
    • LinkedIn: For Business and Professional Networking
      LinkedIn Marketing Pros:
      Good tool for personal branding and showing the professional level of your Tampa business
      Team members can connect with your business and build your online reputation
      Generally high page rank with search engines
    • LinkedIn Marketing Cons:
      Traffic and revenue from LinkedIn will be limited
      Though good for building reputation, it is not a good way to communicate with your customers
      LinkedIn: For Business and Professional Networking
    • YouTube: Discover, Share and Watch Videos Created By Users
      YouTube Marketing Pros:
      Easy to educate, entertain, and connect with potential customers
      Quickly repair negative PR
      Brings value to your image and brand
      Good SEO potential
    • YouTube: Discover, Share and Watch Videos Created By Users
      YouTube Marketing Cons:
      Generally low click-through rates to your main website
      Expertise and resources are required for high-quality videos
      Requires more resources and time than Facebook, Twitter, or LinkedIn
    • Digg: Discover and Share Content From The Internet
      Digg Marketing Pros:
      High-traffic, content discovery venue
      Most consistent traffic generator
      Even less popular posts provide SEO value
      Best site for blogger attention which helps build links to your content
    • Digg Marketing Cons:
      There is little to no customer interaction, however, this is still an essential form of marketing for every Tampa business
      Digg: Discover and Share Content From The Internet
    • Tumblr: A Place To Share Anything
      Tumblr Marketing Pros:
      Good opportunity for branding and customer engagement
      Simple interface makes it easy to share content
      Popular among GenY with high rates of migration in this demographic
      Built-in blogging platform is a good tool to build incoming links
      High rankings for organic search results
    • Tumblr: A Place To Share Anything
      Tumblr Marketing Cons:
      There’s no real potential to bring the traffic generated back to your website
      Only images can drive traffic to your website
    • Contact Tampa SEO Today!
      Tampa SEO is a full service digital marketing agency
      We are a national marketing agency
      Call today!
      (813) 644-9636