Pros & cons of social media marketing
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Pros & cons of social media marketing

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Pros and cons of social media marketing. Sections include: Facebook, Twitter, YouTube, Digg, Tubmlr, & LinkedIn

Pros and cons of social media marketing. Sections include: Facebook, Twitter, YouTube, Digg, Tubmlr, & LinkedIn

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Pros & cons of social media marketing Pros & cons of social media marketing Presentation Transcript

  • The Pros and Cons of
    Social Media Marketing
    Presented by
    TampaSEO.com
  • Overview
    In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle.
    Social Media Marketing is widely viewed by businesses as a necessary component of search engine optimization (SEO)
    Which platform is correct for your business?
    Which platform will maximize SEO efficiency?
  • How Tampa SEO Can Help
    We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.
  • Facebook: The Social Network
    Facebook Marketing Pros:
    Huge potential market with almost 600,000,000 users all over the world
    Easy to share marketing messages and get customer interaction and feedback
    Using Pages company Facebook identities can behave as regular users and interact directly with customers
  • Facebook: The Social Network
    Facebook Marketing Cons:
    Facebook drives a lot of traffic but it often comes in spurts rather than a steady flow
    Facebook links are mostly nofollow which limit your SEO benefit that you might get at another social networking site
  • Twitter: A Tool To Monitor and Join in Real-Time Conversations
    Twitter Marketing Pros:
    Good outbound messaging tool with a very large potential audience
    Good inbound communication tool that makes it easy to track conversations
    Good branding tool with many ways to interact with Twitter users and your company’s followers
  • Twitter: A Tool To Monitor and Join in Real-Time Conversations
    Twitter Marketing Cons:
    Lots of spam and scams have reduced direct tweets
    Twitter also uses nofollow links, however, Google and Bing both use twitter as a factor in determining organic search results
  • LinkedIn: For Business and Professional Networking
    LinkedIn Marketing Pros:
    Good tool for personal branding and showing the professional level of your Tampa business
    Team members can connect with your business and build your online reputation
    Generally high page rank with search engines
  • LinkedIn Marketing Cons:
    Traffic and revenue from LinkedIn will be limited
    Though good for building reputation, it is not a good way to communicate with your customers
    LinkedIn: For Business and Professional Networking
  • YouTube: Discover, Share and Watch Videos Created By Users
    YouTube Marketing Pros:
    Easy to educate, entertain, and connect with potential customers
    Quickly repair negative PR
    Brings value to your image and brand
    Good SEO potential
  • YouTube: Discover, Share and Watch Videos Created By Users
    YouTube Marketing Cons:
    Generally low click-through rates to your main website
    Expertise and resources are required for high-quality videos
    Requires more resources and time than Facebook, Twitter, or LinkedIn
  • Digg: Discover and Share Content From The Internet
    Digg Marketing Pros:
    High-traffic, content discovery venue
    Most consistent traffic generator
    Even less popular posts provide SEO value
    Best site for blogger attention which helps build links to your content
  • Digg Marketing Cons:
    There is little to no customer interaction, however, this is still an essential form of marketing for every Tampa business
    Digg: Discover and Share Content From The Internet
  • Tumblr: A Place To Share Anything
    Tumblr Marketing Pros:
    Good opportunity for branding and customer engagement
    Simple interface makes it easy to share content
    Popular among GenY with high rates of migration in this demographic
    Built-in blogging platform is a good tool to build incoming links
    High rankings for organic search results
  • Tumblr: A Place To Share Anything
    Tumblr Marketing Cons:
    There’s no real potential to bring the traffic generated back to your website
    Only images can drive traffic to your website
  • Contact Tampa SEO Today!
    Tampa SEO is a full service digital marketing agency
    We are a national marketing agency
    Call today!
    (813) 644-9636