The Pros and Cons of Social Media Marketing Presented by TampaSEO.com
Overview In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle. Social Media Marketing is widely viewed by businesses as a necessary component of search engine optimization (SEO) Which platform is correct for your business? Which platform will maximize SEO efficiency?
How Tampa SEO Can Help We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.
Facebook: The Social Network Facebook Marketing Pros: Huge potential market with almost 600,000,000 users all over the world Easy to share marketing messages and get customer interaction and feedback Using Pages company Facebook identities can behave as regular users and interact directly with customers
Facebook: The Social Network Facebook Marketing Cons: Facebook drives a lot of traffic but it often comes in spurts rather than a steady flow Facebook links are mostly nofollow which limit your SEO benefit that you might get at another social networking site
Twitter: A Tool To Monitor and Join in Real-Time Conversations Twitter Marketing Pros: Good outbound messaging tool with a very large potential audience Good inbound communication tool that makes it easy to track conversations Good branding tool with many ways to interact with Twitter users and your company’s followers
Twitter: A Tool To Monitor and Join in Real-Time Conversations Twitter Marketing Cons: Lots of spam and scams have reduced direct tweets Twitter also uses nofollow links, however, Google and Bing both use twitter as a factor in determining organic search results
LinkedIn: For Business and Professional Networking LinkedIn Marketing Pros: Good tool for personal branding and showing the professional level of your Tampa business Team members can connect with your business and build your online reputation Generally high page rank with search engines
LinkedIn Marketing Cons: Traffic and revenue from LinkedIn will be limited Though good for building reputation, it is not a good way to communicate with your customers LinkedIn: For Business and Professional Networking
YouTube: Discover, Share and Watch Videos Created By Users YouTube Marketing Pros: Easy to educate, entertain, and connect with potential customers Quickly repair negative PR Brings value to your image and brand Good SEO potential
YouTube: Discover, Share and Watch Videos Created By Users YouTube Marketing Cons: Generally low click-through rates to your main website Expertise and resources are required for high-quality videos Requires more resources and time than Facebook, Twitter, or LinkedIn
Digg: Discover and Share Content From The Internet Digg Marketing Pros: High-traffic, content discovery venue Most consistent traffic generator Even less popular posts provide SEO value Best site for blogger attention which helps build links to your content
Digg Marketing Cons: There is little to no customer interaction, however, this is still an essential form of marketing for every Tampa business Digg: Discover and Share Content From The Internet
Tumblr: A Place To Share Anything Tumblr Marketing Pros: Good opportunity for branding and customer engagement Simple interface makes it easy to share content Popular among GenY with high rates of migration in this demographic Built-in blogging platform is a good tool to build incoming links High rankings for organic search results
Tumblr: A Place To Share Anything Tumblr Marketing Cons: There’s no real potential to bring the traffic generated back to your website Only images can drive traffic to your website
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