Transcript of "Pros & cons of social media marketing"
The Pros and Cons of<br /> Social Media Marketing<br />Presented by<br />TampaSEO.com<br />
Overview<br />In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle.<br />Social Media Marketing is widely viewed by businesses as a necessary component of search engine optimization (SEO)<br />Which platform is correct for your business?<br />Which platform will maximize SEO efficiency?<br />
How Tampa SEO Can Help<br />We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.<br />
Facebook: The Social Network<br />Facebook Marketing Pros:<br />Huge potential market with almost 600,000,000 users all over the world<br />Easy to share marketing messages and get customer interaction and feedback<br />Using Pages company Facebook identities can behave as regular users and interact directly with customers<br />
Facebook: The Social Network<br />Facebook Marketing Cons:<br />Facebook drives a lot of traffic but it often comes in spurts rather than a steady flow<br />Facebook links are mostly nofollow which limit your SEO benefit that you might get at another social networking site<br />
Twitter: A Tool To Monitor and Join in Real-Time Conversations<br />Twitter Marketing Pros:<br />Good outbound messaging tool with a very large potential audience<br />Good inbound communication tool that makes it easy to track conversations<br />Good branding tool with many ways to interact with Twitter users and your company’s followers<br />
Twitter: A Tool To Monitor and Join in Real-Time Conversations<br />Twitter Marketing Cons:<br />Lots of spam and scams have reduced direct tweets<br />Twitter also uses nofollow links, however, Google and Bing both use twitter as a factor in determining organic search results<br />
LinkedIn: For Business and Professional Networking<br />LinkedIn Marketing Pros:<br />Good tool for personal branding and showing the professional level of your Tampa business<br />Team members can connect with your business and build your online reputation<br />Generally high page rank with search engines<br />
LinkedIn Marketing Cons:<br />Traffic and revenue from LinkedIn will be limited<br />Though good for building reputation, it is not a good way to communicate with your customers<br />LinkedIn: For Business and Professional Networking<br />
YouTube: Discover, Share and Watch Videos Created By Users<br />YouTube Marketing Pros:<br />Easy to educate, entertain, and connect with potential customers<br />Quickly repair negative PR<br />Brings value to your image and brand<br />Good SEO potential<br />
YouTube: Discover, Share and Watch Videos Created By Users<br />YouTube Marketing Cons:<br />Generally low click-through rates to your main website<br />Expertise and resources are required for high-quality videos<br />Requires more resources and time than Facebook, Twitter, or LinkedIn<br />
Digg: Discover and Share Content From The Internet <br />Digg Marketing Pros:<br />High-traffic, content discovery venue<br />Most consistent traffic generator<br />Even less popular posts provide SEO value<br />Best site for blogger attention which helps build links to your content<br />
Digg Marketing Cons:<br />There is little to no customer interaction, however, this is still an essential form of marketing for every Tampa business<br />Digg: Discover and Share Content From The Internet <br />
Tumblr: A Place To Share Anything<br />Tumblr Marketing Pros:<br />Good opportunity for branding and customer engagement<br />Simple interface makes it easy to share content<br />Popular among GenY with high rates of migration in this demographic<br />Built-in blogging platform is a good tool to build incoming links<br />High rankings for organic search results<br />
Tumblr: A Place To Share Anything<br />Tumblr Marketing Cons:<br />There’s no real potential to bring the traffic generated back to your website<br />Only images can drive traffic to your website<br />
Contact Tampa SEO Today!<br />Tampa SEO is a full service digital marketing agency<br />We are a national marketing agency<br />Call today!<br />(813) 644-9636<br />
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