We Were a Hit! GIRLS WHO ROCK, the third annual benefit concert for She’s the First during Internet Week New York, was an outrageous success, raising more this year than the last two years combined! GWR 2012: •$30,000 grand total, which will sponsor 10 girls at the Shanti Bhavan boarding school in Bangalore, India, plus two college scholarships! GWR 2010: GWR 2011: •Made a local impact by inviting the Park Slope Rock School to be part of the show.•$6,000 raised •$17,000+ raised from event and online campaign •Introduced a successful star-studded•Sponsored 3 girls (Grace, charitybuzz auction component, whichHappiness, & Elizabeth), who •Funded the school year for 29 raised an estimated $5,000 (some lots stillhave since graduated! girls in primary level at the pending). Arlington Academy of Hope in•Funded 2 years each in •Moved by the event, an anonymous donor UgandaAfricAid’s Kisa Project program pledged $5,000 the night of the concert!in Tanzania
We Rocked Social Media Named Top Twitter Influencer of #IWNY@GIRLSWHOROCKNY was the #1 most influential Twitter handle of Internet Week, according to the reputable socialmedia monitoring & research company Synthesio.
Hashtag Impressions In addition to our rankings as a Twitter handle, the hashtag we used-- #GWR2012—received a whopping 7.6 MILLION impressions over the course of Internet Week New York.Hashtag data donated by Hashtracking.com; Twitter screen during concert donated by Twitter Fountain
Press Highlights Monique Coleman Hosted Co-founders Cynthia the Red Carpet! Hellen & Tammy Tibbetts Actress Monique Coleman of were on NBC’s New York High School Musical hosted a Nightly News with ChuckUstream.tv broadcast, bringing Scarborough (We reached her 420,000 Twitter followers 5 million homes!) along. 10,000+ viewers watched live! On May 16, we were Aol’s Cause of the Day. We received 12.4 million impressions on the homepage!
CLASS OF 2012Haley Reinhart, the Jane Doze, Jessica Latshaw, Sarah Gregory, Shin-B / photos by Kate Lord
PARK SLOPE ROCK SCHOOLUnder the guidance of MC and Juliard- trained musicianMichael Thurber, teen girls from the NYCarea wrote, recorded,and performed “HereComes the Light,” an original song dedicated to their peers at Shanti Bhavan. All GWR donors received an MP3 of the song.
MUSIC IS UNIVERSAL. EDUCATION SHOULD BE TOO.Tom Kerns & Stephanie Jelley from umojawa, presenting sponsors; Skyping in girls from Shanti Bhavan with MichaelThurber; Remarks from Director of Shanti Bhavan, Ajit George
What’s Happened Since?We Visited Shanti Bhavan & Met the Girls! We received a $25,000 grant from Chase at the Social Innovation Summit in NYC on May 31! She’s the First was named to the League of Extraordinary Women in Fast Company— alongside Oprah and Michelle Obama!Look for:•Travel blog posts by Christen Brandt, Director of InternationalOperations, and Kate Lord, Photographer, who took a self-fundedtrip to India in June: http://www.shesthefirst.org/tag/stf360india/•Kate’s incredible photos:http://www.flickr.com/photos/shesthefirst/sets/72157630195019640/•An upcoming documentary (slated to premiere in September,during Social Media Week) on the life of one Shanti Bhavanstudent, Maheshwari, who is first in her family to graduate.•Continued communication & Skype with the girls.•Interactive student profiles on shesthefirst.org ofthose specifically sponsored by GWR 2012
Please Stay in Touch!We’d love to grow ourrelationship with you.Sincerely,Tammy TibbettsShe’s the FirstFounder/Presidenttammy@shesthefirst.orgCynthia HellenGIRLS WHO ROCKCo-Foundercynthia@girlswhorock.org