103085520<br />Using Facebook for your Business<br />
Demographics<br />103,085,520 in US<br />55% female<br />18-24	26 million<br />25-34	25.5 million<br />35-54	30 million<br...
Increase since January of 09<br />55+	922%<br />35-54	328%<br />25-34	127% <br />18-24	51%<br />
Large and small<br />Ford Motor Company – 90, 706 fans<br />Sweet Surrender Dessert Café – 172 fans<br />
 Fan-created group<br />Ear X-tacy Fan page has 5638 fans<br />“Save Ear X-tacy” Group has 31,872 members<br />
Webster Louisville 81 fans<br />Webster Main campus, 1,895<br />
Page versus Profile and Group<br />Personal profile - individuals<br />“Pages allow an organization, business, celebrity, ...
Benefits of using FB for business<br />No monetary cost<br />Cost of time and creativity<br />Tracking tools, page views, ...
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Using Facebook For Your Business

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This is a quick-hit presentation for people who have the most basic understanding of facebook that would like to utilize it for their business. I presented this in two 15-minute sessions at the Jeffersontown Chamber Expo in Louisville, KY March 11, 2010.

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Using Facebook For Your Business

  1. 1. 103085520<br />Using Facebook for your Business<br />
  2. 2. Demographics<br />103,085,520 in US<br />55% female<br />18-24 26 million<br />25-34 25.5 million<br />35-54 30 million<br />55+ 10 million<br />
  3. 3. Increase since January of 09<br />55+ 922%<br />35-54 328%<br />25-34 127% <br />18-24 51%<br />
  4. 4. Large and small<br />Ford Motor Company – 90, 706 fans<br />Sweet Surrender Dessert Café – 172 fans<br />
  5. 5. Fan-created group<br />Ear X-tacy Fan page has 5638 fans<br />“Save Ear X-tacy” Group has 31,872 members<br />
  6. 6. Webster Louisville 81 fans<br />Webster Main campus, 1,895<br />
  7. 7. Page versus Profile and Group<br />Personal profile - individuals<br />“Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook”<br />“Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject.”<br />
  8. 8. Benefits of using FB for business<br />No monetary cost<br />Cost of time and creativity<br />Tracking tools, page views, new fans<br />If not you, get someone else to do it for you, employee, relative, friend<br />Your customers are there already. <br />

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