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Using Facebook For Your Business
 

Using Facebook For Your Business

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This is a quick-hit presentation for people who have the most basic understanding of facebook that would like to utilize it for their business. I presented this in two 15-minute sessions at the ...

This is a quick-hit presentation for people who have the most basic understanding of facebook that would like to utilize it for their business. I presented this in two 15-minute sessions at the Jeffersontown Chamber Expo in Louisville, KY March 11, 2010.

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    Using Facebook For Your Business Using Facebook For Your Business Presentation Transcript

    • 103085520
      Using Facebook for your Business
    • Demographics
      103,085,520 in US
      55% female
      18-24 26 million
      25-34 25.5 million
      35-54 30 million
      55+ 10 million
    • Increase since January of 09
      55+ 922%
      35-54 328%
      25-34 127%
      18-24 51%
    • Large and small
      Ford Motor Company – 90, 706 fans
      Sweet Surrender Dessert Café – 172 fans
    • Fan-created group
      Ear X-tacy Fan page has 5638 fans
      “Save Ear X-tacy” Group has 31,872 members
    • Webster Louisville 81 fans
      Webster Main campus, 1,895
    • Page versus Profile and Group
      Personal profile - individuals
      “Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook”
      “Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject.”
    • Benefits of using FB for business
      No monetary cost
      Cost of time and creativity
      Tracking tools, page views, new fans
      If not you, get someone else to do it for you, employee, relative, friend
      Your customers are there already.