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Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
Using Facebook For Your Business
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Using Facebook For Your Business

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This is a quick-hit presentation for people who have the most basic understanding of facebook that would like to utilize it for their business. I presented this in two 15-minute sessions at the …

This is a quick-hit presentation for people who have the most basic understanding of facebook that would like to utilize it for their business. I presented this in two 15-minute sessions at the Jeffersontown Chamber Expo in Louisville, KY March 11, 2010.

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  • 1. 103085520<br />Using Facebook for your Business<br />
  • 2. Demographics<br />103,085,520 in US<br />55% female<br />18-24 26 million<br />25-34 25.5 million<br />35-54 30 million<br />55+ 10 million<br />
  • 3. Increase since January of 09<br />55+ 922%<br />35-54 328%<br />25-34 127% <br />18-24 51%<br />
  • 4. Large and small<br />Ford Motor Company – 90, 706 fans<br />Sweet Surrender Dessert Café – 172 fans<br />
  • 5. Fan-created group<br />Ear X-tacy Fan page has 5638 fans<br />“Save Ear X-tacy” Group has 31,872 members<br />
  • 6. Webster Louisville 81 fans<br />Webster Main campus, 1,895<br />
  • 7. Page versus Profile and Group<br />Personal profile - individuals<br />“Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook”<br />“Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject.”<br />
  • 8. Benefits of using FB for business<br />No monetary cost<br />Cost of time and creativity<br />Tracking tools, page views, new fans<br />If not you, get someone else to do it for you, employee, relative, friend<br />Your customers are there already. <br />

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